Cov khw muag khoom pheej hmoo Alienating cov neeg yuav khoom nrog nruj dua txoj cai xa rov qab

Cov khw muag khoom zoo li tau ua qhov tsis zoo hauv cov khoom muag glut lub caij nplooj zeeg no. Raws li Tsoom Fwv Teb Chaws Reserve' qhov tseeb txheeb cais, qib qis qis li 6% ntawm qhov chaw uas lawv nyob rau thaum xaus ntawm lub xyoo tas los. Nov yog txoj xov zoo. Cov xov xwm tsis zoo yog tias qhov ntim ntawm cov khoom xa rov qab rau lub caij no yog xav tias yuav tawg dhau xyoo tas los cov ntaub ntawv. Qhov ntawd txhais tau tias lwm nthwv dej ntawm cov khoom yuav tsum muab pov tseg.

Kev Tshawb Nrhiav Coresight nyuam qhuav qhia tias tus nqi rov qab rau lub lis piam tom qab Dub Friday yog yuav luag ob npaug ntawm xyoo tas los. Raws li goTRG, ib tug xa rov qab logistics muab kev pab cuam, e-commerce xa rov qab tus nqi yuav tsum yog li ntawm 20%.

Hauv tag nrho lub xyoo ntawm 2021, kwv yees li 16.6% ntawm tag nrho cov khw muag khoom hauv Teb Chaws Asmeskas tau xa rov qab, sib npaug li ntawm $ 761 billion tus nqi ntawm cov khoom muagRaws li National Retail Federation (NRF) cov ntaub ntawv. Xyoo no yuav yog cov ntaub ntawv nyob rau hauv ib feem vim tias cov khw muag khoom muag tau kwv yees tias yuav nce ntxiv rau xyoo tas los, los ntawm qee qhov kev kwv yees ntau npaum li 15%, uas tau tsav los ntawm ib feem los ntawm cov nqi siab dua.

Txawm li cas los xij qhov qhab nia kawg, kev xa rov qab tau ua rau mob taub hau loj thiab loj hlob uas tau txais tus nqi kim heev, raws li goTRG, qee qhov 60 feem pua ​​​​ntawm cov khw muag khoom tau txais cov cai nruj dua, thiab qee qhov them nqi xa ntawv thiab cov nqi rov qab.

Gap, Old Navy, Banana Republic thiab J.Crew tau luv luv lawv cov qhov rais rov qab mus rau ib hlis. Kohl's tau tso tseg tsis them nyiaj xa rov qab los ntawm kev xa ntawv. Anthropologie, REI thiab LL Bean (uas ib zaug tau cog lus rau lub neej rov qab los) them tus nqi kwv yees li $ 6 rau kev xa rov qab, uas, raws li kev lag luam sab hauv tsuas yog txhais tau tias yuav cuam tshuam rov qab.

Reining nyob rau hauv liberal txoj cai yuav ua pov thawj tsis yooj yim. Hauv kev tshawb fawb tsis ntev los no los ntawm First Insight, Qhov Txo Nqi Dilemma thiab Rov Qab Risk, 75% ntawm cov neeg siv khoom tau hais tias lawv yuav raug cuam tshuam los ntawm kev yuav khoom ntawm lub khw muag khoom uas them nyiaj rov qab thiab txog tib feem pua ​​​​hais tias lawv xav tias yuav rov qab qhov rais 30-60 hnub.

Cov ntaub ntawv hais txog cov khoom pov tseg ntawm cov khaub ncaws kev lag luam tsim tawm tau nthuav dav, uas yuav ua rau muaj kev ntxhov siab ntxiv rau cov khw muag khoom los teb. Nws tseem yuav yuam kom cov khw muag khoom rov tshuaj xyuas txoj cai ntawm "poob nyiaj, khaws cov neeg siv khoom." AmazonAMZN
txuas ntxiv txhawb cov neeg yuav khoom sim ua ntej-koj-yuav, thiab xaj ntau yam khoom rov qab. Txhua tus neeg hauv khw muag khoom uas qhia qhov tseeb yuav lees paub tias yuav luag tag nrho cov khaub ncaws rov qab tsis tuaj yeem muag.

Txawm li cas los xij, cov khoom lag luam glut tau dhia pib ib pawg tshiab ntawm cov khw muag khoom: ib-tawm thiab pop-up khw muag khoom los ntawm cov neeg lag luam uas yuav cov khoom xa rov qab rau hauv lawv lub khw.