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Cov lus rau cov neeg yuav khoom: Peb thov txim koj tsis xav tau koj cov khoom plig, tab sis peb tsis xav tau lawv.
When ib tus neeg yuav khoom sim xa rov qab Samsung suab bar nws yuav muag ntawm Walmart ntawm Dub Friday, tus neeg muag khoom thov kom nws thov khaws cov khoom, txawm tias thaum muab tag nrho cov nyiaj rov qab.
Nov yog qhov nws tuaj.
Txawm hais tias cov khw muag khoom pom zoo muab cov khoom plig tsis lees paub ntawm cov neeg siv khoom txhais tes, lawv muaj feem ntau lub caij Christmas no xav kom cov neeg yuav khoom them rov qab xa rov qab thiab rov ua dua dua yav dhau los.
Nws yog tag nrho ib feem ntawm tib cov lus rau cov neeg yuav khoom thaum lub sij hawm xa rov qab hnub so: Peb thov txim koj tau txais qee yam koj tsis xav tau, tab sis peb tsis xav tau.
Txawm hais tias cov khw muag khoom yeej tsis txaus siab thim rov qab tsunami ntawm cov khoom uas tau rov qab los tom qab hnub so, lawv muaj laj thawj kom tsis tshua muaj kev txaus siab rau xyoo no. Lawv tau ua haujlwm hnyav nyob rau lub hlis tsis ntev los no txhawm rau tshem tawm cov khw muag khoom thiab cov tsev khaws khoom tawg nrog cov khoom muag ntau dhau, vim cov neeg siv khoom nyiam tau hloov pauv sai sai ntawm cov rooj tog zaum, loungewear thiab lwm yam kev nyiam sib kis. Cov khw muag khoom tau tig mus rau cov cim loj heev kom tshem tawm cov khoom, muab cov hniav hauv cov nyiaj tau los.
Hnub so rov qab boom tsuas yog yuav ua rau tej yam tsis zoo. Cov neeg Asmeskas xav tias yuav rov qab txog li 18% ntawm cov khoom uas lawv tau yuav thaum lub caij so yuav khoom xyoo no, lossis kwv yees li $ 171 billion tus nqi ntawm cov khoom, raws li cov ntaub ntawv tshiab los ntawm Appriss Retail thiab National Retail Federation. Hnub uas muaj neeg coob tshaj plaws rau kev rov qab los yog Lub Ib Hlis 2, tau txais nws lub npe ntawm "National Returns Day" los ntawm UPS.
Hauv kev sib zog los txo cov nqi, kwv yees li 60% ntawm cov khw muag khoom tau nruj lawv cov cai rov qab los, raws li goTRG, lub tuam txhab uas pab Walmart, Sam's Club thiab lwm cov khw muag khoom loj cov txheej txheem rov qab los. Plaub caug-ib feem pua ntawm cov khw muag khoom tam sim no tau them nqi xa rov qab, nce los ntawm 33% xyoo tas los, raws li Narvar, lub tuam txhab tswj hwm rov qab. Ntau tus kuj tseem ntxiv cov nqi them rov qab.
Lwm lub tswv yim kom tau txais kev sib tw yog cia cov neeg siv khoom khaws cov khoom thaum tib lub sijhawm muab cov nyiaj rov qab. Ua li ntawd cov khw muag khoom yeej tsis tau pom cov khoom muag dua. Yog li hu ua cov nyiaj rov qab tsis tau rov qab tau txog $ 4.4 nphom hauv 2021, raws li Alix Partners. Kwv yees li ib feem peb ntawm cov khw muag khoom tam sim no siv lub tswv yim hauv qee txoj kev, raws li Sender Shamiss, CEO ntawm goTRG, uas kwv yees tias daim duab tau nce los ntawm kwv yees li 10% yav dhau los.
"Kuv yuav qhia koj tias vim li cas qhov no tshwm sim - nws rov qab los rau tus nqi," said Narvar CEO Amit Sharma. "Thaum lub sijhawm lawv siv nyiaj los nqa rov qab, ua haujlwm, tshuaj xyuas nws, muab tso rau hauv txee thiab xa rov qab, tsis muaj dab tsi tshuav."
Cov khw muag khoom tau pib tuav txoj cai rov qab los ntawm kev ywj pheej ua ntej lub caij so, sim rov qhia cov neeg yuav khoom uas lawv tau txhawb ntau xyoo los siv thiab rov qab los dawb. Ntau tus neeg yuav khoom tau dhau los ua ntau qhov ntau thiab tsawg ntawm cov khaub ncaws, piv txwv li, nrog cov phiaj xwm xa rov qab cov uas tsis haum.
Shamiss tau hais tias "Nws tsis yog tias cov khw muag khoom pheej yig," Shamiss hais. "Nws tsuas yog tsis yog tus qauv kev lag luam ruaj khov."
Kev txo tus nqi rov qab yog lub hom phiaj tseem ceeb rau ntau tus neeg muag khoom xyoo no, hais tias Jonathan Poma, CEO ntawm Loop Returns. Txhawm rau kom nyob twj ywm, Poma hloov nws lub tuam txhab kev lag luam mus rau qhov chaw ntawm qhov nws tuaj yeem pab cov khw muag khoom txuag nyiaj tam sim no. Yav dhau los nws tau tsom mus rau kev tsav tsheb loj hlob yav tom ntej.
Qee zaum qhov ntawd txhais tau tias Poma pab cov khw muag khoom txiav txim siab yam khoom twg tsis tsim nyog tau rov qab. Qhov piv txwv pom tseeb tshaj plaws? Cov khoom pheej yig, qhov twg tus nqi ntawm shipping thiab restocking tau sai tshaj tus nqi ntawm cov khoom.
Marcus Shen, CEO ntawm B-Stock, uas pab cov khw muag khoom xws li Walmart, Target thiab Amazon tau hais tias "Cov kua txiv hmab txiv ntoo yuav tsis tsim nyog rau qhov nyem," said Marcus Shen, CEO ntawm B-Stock, uas pab cov khw muag khoom xws li Walmart, Target thiab Amazon tshem tawm cov khoom xa rov qab. Nws tau pom qhov poob qis ntawm cov khoom muaj nqis qis dua $ 20 uas cov khw muag khoom tab tom sim tawm, tawm tswv yim tias cov neeg yuav khoom tau hais kom khaws cov khoom ntawd.
Cov khoom loj tseem raug tso tseg, vim nws kim heev rau nkoj. Cov neeg yuav khoom tau hais kom khaws cov khoom raws caij nyoog xws li cov tsho tiv no lub caij ntuj no thiab cov khoom siv Christmas kho kom zoo nkauj, uas nyuaj rau rov muag ntau lub hlis tom qab, nrog rau cov ntaub pua chaw pw, ris tsho hauv qab thiab cov tshuaj pleev ib ce uas tsis tuaj yeem muab rov qab rau hauv lub txee rau kev huv.
Txhawm rau kom ntseeg tau tias tib neeg tsis ua txhaum txoj cai xa rov qab, cov khw muag khoom tau mloog zoo rau cov neeg siv khoom keeb kwm kev yuav khoom, ntsuas seb lawv yuav kav ntau npaum li cas, lawv siv nyiaj ntau npaum li cas thiab lawv tau txais nyiaj ntau npaum li cas. Ib tus neeg siv khoom zoo yuav tau txais kev xaiv rov qab zoo dua li cov neeg siv khoom tsis zoo lossis tsis tshua muaj.
Nathan Smith, tus lwm thawj ntawm cov khoom lag luam ntawm Appriss Retail tau hais tias "Muaj qhov sib npaug ntawm no kom paub tseeb tias tib neeg tsis tau txais txiaj ntsig ntawm cov cai no,"
Cov tswv cuab Loyalty tuaj yeem tau txais txiaj ntsig tshwj xeeb thaum ua cov hnub so rov qab los. Miguel Acevedo, 27, tab tom tau txais rov qab dawb ntawm ib nkawm khau khiab Nike Air Jordan 5s tsim nrog DJ Khaled uas nws yuav khoom plig Christmas rau nws txiv, uas yog tus kiv cua ntawm lub tshuab raj. Nws tau yuav lawv sai heev vim nws txhawj xeeb tias lawv yuav muag tawm, tab sis thaum lawv tuaj txog, nws tus poj niam thiab niam tais xav tias xim liab yuav tig tawm.
Tsis muaj teeb meem loj. Nws yog tus neeg yuav khoom ntau zaus thiab yog tus tswv cuab ntawm Nike txoj haujlwm ncaj ncees, yog li nws tau txais rov qab dawb. Cov uas tsis yog ib feem ntawm qhov kev pabcuam loyalty yuav tsum tau them rov qab shipping.
Smith tau hais tias "Tsis yog txhua tus neeg yuav khoom ib yam, yog li tsis yog txhua tus yuav tsum rov qab zoo ib yam," Smith hais.
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Tau qhov twg los: https://www.forbes.com/sites/laurendebter/2022/12/26/retailers-really-really-dont-want-your-holiday-returns-this-year/