Thaum cov neeg yuav khoom tau dhau los ua tus lej muaj zog rau Dub Friday, tag nrho kev muag khoom siv rau lub Kaum Ib Hlis … [+]
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Kev txo nqi sib sib zog nqus tau txhawb cov khw muag khoom muag thaum Lub Kaum Hli, tab sis cov khw muag khoom tau them tus nqi rau qhov ntawd, nrog cov txiaj ntsig tsis muaj zog tshaj qhov xav tau thaum lub Kaum Ib Hlis.
US Census Bureau tau tshaj tawm rau hnub Thursday tias cov khw muag khoom muag tau poob qis 0.6% nyob rau lub Kaum Ib Hlis piv rau Lub Kaum Hli, txawm hais tias muaj zog hauv khw muag khoom thiab kev siv nyiaj hauv online tshaj Dub Friday txog Cyber Monday lub sijhawm.
Nws yog qhov poob loj tshaj plaws hauv lub hlis hauv khw muag khoom txij li lub Kaum Ob Hlis 2021.
Thaum Lub Kaum Hli, cov khw muag khoom xav kom tshem tawm cov khoom lag luam ntau dhau los ntawm cov khoom lag luam ua ntej cov khoom lag luam rov qab tau muab cov luv nqi Dub Friday ib hlis ua ntej tshaj li ib txwm. Qhov kev txo qis kom ntseeg tau cov neeg yuav khoom txaus los yuav los txhawb kev muag lub Kaum Hlis los ntawm kev npaj txhij txog muaj zog 1.3%, tsis tau kho dua.
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Lub National Retail Federation tau ceev ceev kom nco ntsoov tias nyob rau hauv ib xyoos dhau ib xyoos, lub Kaum Ib Hlis kev muag khoom tseem qhia tau tias kev loj hlob zoo, nce 6.5% piv rau lub Kaum Ib Hlis, 2021. Qhov kev loj hlob ntawm qib no yog qhov zoo, NRF sau ntawv, muab tias nws los txog. sab saum toj ntawm kev muag khoom loj hlob ntawm kev sib kis xyoo.
NRF, thiab ntau lub khw muag khoom, tseem cia siab tias Lub Kaum Ob Hlis yuav muaj zog dua xyoo no dua li xyoo 2021, thaum cov neeg siv khoom yuav khoom ua ntej vim muaj kev txhawj xeeb ntawm cov saw hlau. Cov neeg tau txais kev pab, lawv hais tias, tau qhia tias lawv npaj yuav ua ntau dua hauv khw muag khoom xyoo no, nrog rau ntau lub khw muag khoom zaum kawg.
"Cov neeg siv khoom tau hloov pauv mus rau hauv khw muag khoom rau kev ua lag luam hnub so ntau dua, thiab peb cia siab tias yuav muaj kev koom tes rau xyoo no Super Saturday hnub so," NRF Thawj Tswj Hwm thiab CEO Matthew Shay tau hais. Hnub Saturday Super - Hnub Saturday kawg ua ntej Christmas Eve thiab Christmas, poob rau lub Kaum Ob Hlis 17 xyoo no. Nws feem ntau yog ib hnub loj tshaj plaws ntawm lub xyoo rau kev muag khoom thiab kev siv nyiaj hauv khw.
NRF cia siab tias kev muag khoom hnub so thaum lub Kaum Ib Hlis thiab Lub Kaum Ob Hlis Ntuj yuav loj hlob los ntawm 6-8% xyoo no, thiab hais tias lub caij tseem tab tom taug kev mus rau qhov kev kwv yees.
Cov khoom siv hluav taws xob thiab khoom siv hauv tsev tau poob qis tshaj plaws hauv lub Kaum Ib Hlis. Cov khoom siv hluav taws xob poob qis 1.5% txhua hli thiab 4.4% ntawm ib xyoos ib zaug, thiab cov khoom vaj khoom tsev tau nqis 2.6% txhua hli thiab 3.2% xyoo dhau los.
Lub Kaum Ib Hlis tau ntsib kev sib piv nyuaj txhua hli tom qab muaj kev nce siab hauv kev muag khoom thaum Lub Kaum Hli, tab sis cov txiaj ntsig tseem qhia tau tias "cov neeg siv khoom tseem ceeb tsis txaus ntseeg," NRF Chief Economist Jack Kleinhenz tau hais.
Kleinhenz tau hais tias "Kev sib piv zoo ib xyoos dhau ib xyoos yog qhov tseem ceeb dua" dua li qhov poob txhua hli, Kleinhenz tau hais tias, "thiab qhia meej tias kev lag luam tsis nyob hauv kev lag luam poob."
Lwm cov kws tshawb fawb thiab cov kws tshuaj ntsuam pom zoo nrog Kleinhenz qhov kev lees paub tias qhov kev loj hlob ntawm xyoo dhau los yog qhov tseem ceeb tshaj qhov poob txhua hli. Tab sis qee tus tau hais txog kev txhawj xeeb tias qhov tsis muaj zog tshaj qhov kev sib piv txhua hli yog ib qho kos npe rau cov neeg Amelikas txhawj xeeb txog kev nce nqi thaum lawv ua lawv cov khw hnub so.
Phab ntsa Street kuj pom lub Kaum Ib Hlis cov lej muag khoom vim li cas thiaj li txhawj xeeb. Dow kaw ze li ntawm 800 cov ntsiab lus niaj hnub no, nrog rau lwm cov khoom lag luam indexes poob ib yam nkaus.
Tau qhov twg los: https://www.forbes.com/sites/joanverdon/2022/12/15/retailers-boosted-their-october-sales-at-the-expense-of-their-november-results/