Retail Startup Brik + Clik Tshawb nrhiav txoj hauv kev tshiab rau Digital Brands kom tau lub cev

Hemant Chavan tau ua haujlwm hauv chaw ua haujlwm thiab kev txhim kho vaj tsev ntau tsev neeg hauv 2019, thiab tau hnov ​​​​ntau cov lus pom zoo rau kev sib koom ua haujlwm thiab chaw nyob. Tom qab ib qho ntawm cov rooj sib tham hauv New York, nws tau taug kev ncig Chelsea thiab khaws cia pom cov chaw muag khoom tsis muaj chaw nyob ntawm cov chaw nyob tseem ceeb - txog kaum ob ntawm lawv nyob rau hauv ob lub vojvoog thaiv.

"Kuv tau xav txog qhov chaw sib koom, thiab tom qab ntawd kuv pom tag nrho cov chaw muag khoom no thiab yog lub sijhawm eureka tshwm sim," Chavan hais.

Lub sijhawm ntawd tau coj Chavan thiab Eric Hirani nrhiav Brik + Clik, uas tau yug los hauv 2020 raws li lub tswv yim sib koom ua ke rau cov hom digital, thiab qhov ntawd tau hloov mus rau hauv lub tuam txhab uas tab tom nrhiav thawb ciam teb ntawm lub khw muag khoom lub cev.

Txij li thaum nws lub sijhawm eureka, Chavan tau sim cov ntsiab lus suav nrog lub khw muag khoom uas muaj kev xaiv xaiv ntawm cov npe thawj zaug, lub khw hnub so, thiab lub thawv khoom plig ntawm ntau hom pib lag luam. Tam sim no nws tab tom nthuav tawm rau hauv cov kev daws teeb meem zoo li lub tshuab muag khoom ntse thiab cov tsheb thauj khoom tsim los tso cov khoom lag luam uas cov neeg siv khoom nyob, ua haujlwm, khw, lossis sib sau ua ke.

Chavan tau hais tias "Kev muag khoom lag luam tau sib koom nrog cov vaj tsev ntau dua li qhov qub, thiab cov hom lag luam tau tshawb pom tias lawv yuav tsum nyob hauv cov chaw taug kev siab," Chavan tau hais. Nws lub hom phiaj nrog Brik + Clik yog tsim kom muaj zog, hloov tau, kev daws teeb meem lub cev, ntim nrog cov hom phiaj kom ncav cuag cov pej xeem ntawm ib cheeb tsam tshwj xeeb, chaw ua haujlwm, lossis khw muag khoom.

Brik + Clik tau qhib lub khw muag khoom ntawm Westfield World Trade Center lub khw ntawm Manhattan's Oculus transit hub thaum lub Kaum Ib Hlis, 2020. Xyoo tas los nws tau ua tsib lub khw uas muaj cov khoom lag luam pib hauv khw hnub so ntawm Westfield Century City mall hauv Los Angeles. Lub caij nplooj ntoo hlav no nws pib sim "robo-lub laub" - automated, txav tau lub laub uas tuaj yeem faib cov khoom thiab txais cov nyiaj them - ntawm Oculus.

Tam sim no Brik + Clik tab tom txav mus dhau lub khw thiab cov chaw muag khoom ib txwm siv los tshawb nrhiav txoj hauv kev muag khoom hauv AirBnBs, tsev tsev, chaw ua haujlwm, thiab tshav dav hlau.

Cov ntawv tshaj tawm digital uas tau nce siab thaum muaj kev sib kis, thiab AppleAAPL
Kev ceev ntiag tug hloov tshiab uas ua rau nws nyuaj rau lub hom phiaj kev tshaj tawm digital, tau coj cov npe ncaj qha rau cov neeg siv khoom los nrhiav txoj hauv kev tshiab los nyiam cov neeg siv khoom. Ntau tus tau pom tias muaj nyob hauv lub khw muag khoom lub cev yog txoj hauv kev zoo tshaj plaws los txhawb kev muag khoom hauv online, tab sis lawv tsis muaj qhov loj lossis qhov tob ntawm cov khoom los qhib lawv lub khw. Cov tub lag luam loj thiab cov saw hlau hauv lub tebchaws tuaj yeem nyuaj rau kev tawg mus rau hauv, thiab yuav tsum tau siv sij hawm ntev ua kom tau rau ntawm lub rhawv, thiab tuaj yeem poob ntawm ntau pua cov khoom muag hauv cov khw muag khoom.

Kev lag luam digital

Brik + Clik xav tias nws tus kheej yog qhov chaw lag luam rau cov khoom lag luam ncaj qha rau cov neeg siv khoom lag luam, lub khw muag khoom uas tus neeg yuav khoom tuaj yeem pom ntau yam ntawm cov npe sib txawv tau nthuav tawm hauv txoj hauv kev uas ua rau nws yooj yim dua los nrhiav cov npe tshiab.

Stephanie Pavlik, tus thawj coj ntawm cov neeg siv khoom ntawm Fly By Jing tau hais tias "Txhua lub npe ntawm cov txee ntawm Brik + Clik tau nthuav tawm raws li lub sijhawm khoom lag luam," said Stephanie Pavlik, tus thawj coj ntawm cov neeg siv khoom rau Fly By Jing, Sichuan cov kua ntses kub thiab lwm yam khoom noj hauv Suav teb uas tau pib ncaj qha rau cov neeg siv khoom thiab tam sim no yog muag ntawm Whole Foods, TargetTGT
, thiab Costco, nrog rau cov khw muag khoom ywj pheej.

Brik + Clik tau xaj los ntawm Fly By Jing thaum nws tau xaiv cov hom lag luam los ua hauv nws lub khw Oculus. Pavlik tau nyob New York sai sai tom qab thiab tshwm sim tuaj xyuas Brik + Clik, tsis paub ua ntej tias nws tau nqa Fly los ntawm Jing cov khoom.

"Kuv zoo siab heev uas tau pom Fly By Jing cov khoom ntawm lub rhawv ntawm lub khw zoo nkauj zoo nkauj hauv qhov chaw cim zoo li Oculus," nws hais.

Pavlik tau hais tias "Cov pab pawg hauv lub khw tau hais rau kuv tias cov neeg zoo siab npaum li cas tau pom peb cov khoom ntawm lub txee thiab nws ib txwm muag tawm sai sai," Pavlik hais.

Meeta Gurnay thiab Tatiana Mercer, tus tsim ntawm Three Spirit Drinks, cov kab dej tsis muaj cawv, tau hais tias lawv tau txais kev qhuas los ntawm lub peev xwm ntawm Brik + Clik kom nthuav tawm kev paub txog lawv lub npe. Peb cov khoom plig raug muag ntawm lub khw Oculus thiab tau nthuav tawm ntawm Century City hnub so ua lag luam.

Brik + Clik tau suav nrog Peb Tus Ntsuj Plig cov khoom lag luam hauv lub koom haum khoom plig pob tawb thiab tau nthuav tawm cov dej haus ntawm kev sib koom ua ke uas nws tuav ntawm Oculus khw.

Mercer tau hais tias "Nrog Brik + Clik qhov nrawm ntawm qhov kev sib tham tuaj yeem ua qhov tseeb yog qhov tsis txaus ntseeg," Mercer tau hais. "Nws yog qhov zoo rau peb tuaj yeem txav tau sai sai rau kev sim khoom, lossis thaum tib neeg hais tias 'Kuv tuaj yeem pom qhov twg lossis sim koj hauv New York'."

Gournay tau hais tias nws tau mus xyuas New York lub khw thiab "nyem-khw" Brik + Clik thawj zaug thiab tau txais kev qhuas los ntawm cov neeg ua haujlwm paub zoo txog cov khoom hauv lub khw, thiab cov khoom lag luam. Nws tau hais tias "Lawv muab kev kho mob nruj heev ntawm cov khoom lag luam zoo," nws hais.

Peb Ntsuj Plig tau nthuav dav mus rau hauv cov khw muag khoom ntawm lub cev, suav nrog cov khw muag cawv, khw muag khoom noj, thiab cov chains hauv tebchaws xws li Williams-SonomaWM
.

Jarod Steffes, co-founder nrog Tyler Devos ntawm Muddy Bites Waffle Cone Khoom noj txom ncauj hom, hais tias Chavan thiab Brik + Clik tau muab Muddy Bites nrog cov ntaub ntawv muag khoom muaj txiaj ntsig txog lub hom phiaj kev ua tau zoo hauv khw Brik + Clik. Cov khoom noj txom ncauj kuj tseem muaj nyob rau hauv Brik + Clik qhov kev sim ntawm robo-carts ntawm Oculus.

Muddy Bites tau muag hauv ze li 3,000 qhov chaw muag khoom thoob plaws tebchaws thiab ua ntej lub xyoo no tau tshaj tawm txog kev faib khoom loj nrog 7-Eleven khw.

Nrog rau kev ua lag luam hnub so, thiab lub khw Oculus, Brik + Clik tau ua tiav ntau tshaj li ib nrab lab nyiaj hauv kev muag khoom, thiab ua pov thawj tias nws cov tswv yim muag khoom - ntawm curated muab cov khoom lag luam digital - ua haujlwm, Chavan tau hais.

Chavan tau koom nrog International Council of Shopping Centers lub rooj sib tham txhua xyoo hauv Las Vegas lub hli tas los thiab hais tias cov tswv tsev thiab cov neeg sawv cev ntawm lub khw uas nws tau ntsib nrog muaj kev txaus siab rau ob qho tib si lub caij nyoog kev lag luam thiab cov thawv ntse.

"Nws yog yeej, yeej, yeej." Chavan tau hais tias "Cov tswv tsev tau txais cov nyiaj tau los ntxiv ntawm lawv qhov chaw tsis muaj neeg nyob. Cov khoom lag luam tau muag-los ntawm, uas yog qhov tseem ceeb tshaj plaws rau lawv, thiab rau peb, peb tab tom tsim cov qauv muag khoom tshiab. "