Khw muag khoom Outlook rau Hnub So 2022: Lub Zog Tau Muaj Zog

Raws li 2022 lub quarter thib plaub pib, cov khw muag khoom uas tau ua rau huab cua tsis zoo rau kev lag luam kom deb li deb tau pom zoo los tawm saum toj thaum tag nrho cov taum tau suav. Hloov pauv, lub caij so hnub so no yuav yog ib qho uas thaum kawg yuav siv qee cov thawj coj yav dhau los, tshwj xeeb tshaj yog cov (piv txwv li, Bed Bath & Beyond) uas tau raug kaw los ntawm cov neeg ua lag luam tsis txaus siab tos rau kev hloov pauv.

Qhov tseem ceeb ntawm cov kev sib tw xyoo no tsis muaj qhov xav tsis thoob - kev nce nqi.

Kev tshawb fawb tsis ntev los no ntawm 1,000 cov neeg siv khoom los ntawm 4Over, tus tsim khoom ntawm cov ntaub ntawv luam tawm rau kev lag luam muag khoom, pom tias kwv yees li 6 ntawm 10 tus neeg yuav khoom, "tau ntxhov siab txog kev yuav khoom plig rau hnub so rau xyoo no vim kev nce nqi." Peb ntawm plaub xav tias tus nqi yuav nce ntxiv rau lub caij nplooj zeeg no. Tab sis qhov tseem ceeb ntawm kev tshem tawm tej zaum yuav yog ze li ib nrab ntawm cov neeg Amelikas hais rau cov kws tshawb fawb tias xyoo no, "them nqi tag nrho rau ib yam dab tsi yog kev sib tw."

First Insight's latest report, Lub Xeev ntawm Kev Siv Nyiaj Txiag: Inflation's International Impact pom tias ntau tshaj li yim caum feem pua ​​​​ntawm cov neeg siv khoom thoob ntiaj teb muaj kev ntseeg siab qis dua los siv thaum muaj kev nce nqi ntxiv.

Raws li qhov tshwm sim, cov neeg yeej yuav zoo li cov npe paub uas cuam tshuam nrog tus nqi hnyav ntawm cov neeg siv khoom lag luam (Walmart, Costco, BJs), thiab Amazon. Kuv yuav ntxiv rau cov npe no Lub Tsev Depot. Thaum cov neeg siv khoom tau siv nyiaj tsawg dua li lawv nyob rau lub sijhawm muaj kev sib kis, Lub Tsev Depot tau tswj hwm tus neeg sib tw Lowe los ntawm kev txhawb nqa nws txoj kev sib raug zoo nrog cov neeg cog lus. Lub Tsev Depot kuj tseem tuaj yeem tau txais txiaj ntsig los ntawm Lowe qhov mob rau tus kheej.

Cov npe ntawm cov kev lag luam uas yuav muaj hnub so no yuav tsum suav nrog Bed Bath & Beyond, raug stalked los ntawm Wall Street sharks. Bed Bath & Beyond's teeb meem tau raug sau tseg zoo hauv cov kab no. Hauv ob lub hlis dhau los, lub tuam txhab tau kaw txog 150 lub khw muag khoom, tshem tawm qee tus neeg ua haujlwm, cov kaus poom CEO, thiab tsis ntev los no, tshaj tawm txog kev muag khoom hauv peb lub hlis twg ntawm 28%. Cov cim qhia txog kev hloov pauv yuav tsis pom.

Los ntawm qhov chaw kuv zaum, qhov kawg sprint ntawm lub xyoo muag khoom yog shaping mus ua zoo xwb - tsis muaj kev puas tsuaj thiab twv yuav raug hu tsis gangbusters.

Cov kws tshaj lij feem ntau tham txog cov nyiaj tau los ntau dua ib xyoos dhau ib xyoos, feem ntau yog cov nqi siab dua li qhov tsis sib xws rau kev muag khoom loj hlob.

Lub caij no, kev ntseeg siab ntawm cov neeg siv khoom, uas los ntawm qee qhov kev ntsuas tau nce me ntsis tsis ntev los no, yog qhov tsis xis nyob thiab tsis hloov pauv. Spiking roj nqi pab tsav nws poob rau lub caij ntuj sov thiab cov nqi poob tau txhim kho kev lag luam vibe.

Tab sis ib txwm muaj qhov cuam tshuam thaum paj paj thiab cov nqi tsev qiv nyiaj nce siab raws li lawv muaj. Raws li kev lag luam vaj tsev pib kaw thiab cov nqi thim rov qab, ntau tus tswv tsev uas xav tias lawv tau zaum ntawm lub hauv siab ntawm cov khoom muaj nqis yuav hnov ​​​​ntxhiab heev.

Lub caij so ho-hum xyoo no yuav ua rau muaj kev ntseeg siab rau hauv kev lag luam, tab sis qhov kev sim tiag tiag yuav tuaj rau lub quarter thib ob ntawm xyoo tom ntej, thaum lub vaj tse poob qis dhau los ua qhov kev lees paub tshiab, kev xaiv tsa nruab nrab yog qab peb, thiab xov xwm yog tag nrho ntawm speculation txog 2024. Thaum kawg, cia peb tsis txhob hnov ​​qab txog cov khoom muag thiab cov teeb meem tshwm sim los ntawm bullwhip cuam tshuam ntawm cov khoom muag txav los ntawm cov khoom saw.

Kom meej meej, khw muag khoom tsis yog rau cov neeg ua lag luam lossis cov thawj coj. Yog li, buckle ... nws yuav tsum yog qhov nthuav 2023.

Tau qhov twg los: https://www.forbes.com/sites/gregpetro/2022/09/30/retail-outlook-for-holiday-2022-the-strong-get-stronger/