Kev lag luam khw muag khoom ua ntej nrog lub rooj sib tham, sim ua kom zoo li qub

"Qhov Kev Qhia Loj yuav mus ntxiv," National Retail Federation Thawj Tswj Hwm Matt Shay tau hais rau hnub Monday.

Thiab hnub Friday, txawm tias ntau tus neeg hais lus thiab cov neeg tuaj koom rub tawm ntawm lub rooj sib tham, qhov ntawd tseem yog pawg lag luam txoj kev npaj.

National Retail Federation yuav pib nws lub rooj sib tham txhua xyoo hauv New York City lub asthiv no. Nws yog ib qho ntawm cov rooj sib tham txhua xyoo thiab kev lag luam qhia tau tias ncaws tawm xyoo tshiab txhua lub Ib Hlis. Tab sis nrog omicron thawb Covid cov neeg mob mus rau qhov siab tshiab, kev npaj lub rooj sib tham tau dhau los ua qhov nyuaj thiab ua rau muaj kev lag luam kom hu xov tooj nyuaj.

JP Morgan Lub Rooj Sib Tham Kev Noj Qab Haus Huv - uas rub cov kws kho mob, cov tuam txhab tshuaj loj thiab kev kho mob pib - tau txiav txim siab los tuav nws qhov kev tshwm sim txhua xyoo nyob rau lub lim tiam no. CES 2022, kev lag luam nthuav tawm los ntawm Consumer Technology Association, tau mus ua ntej nrog nws cov xwm txheej ua ntej lub lim tiam, txawm hais tias nrog cov neeg coob coob. Thiab kev lag luam yeeb yaj kiab tau tshaj tawm tias nws yuav tshaj tawm ua ntej nrog cov phiaj xwm pov tseg Berlin International Film Festival nyob rau hauv tib neeg lub Ob Hlis, thaum Sundance Film Festival, npaj rau tom qab lub hlis no, tau ploj mus virtual.

Cov kev txiav txim siab, qee qhov xwm txheej, yog lub cim thiab muaj kev cuam tshuam rau kev lag luam cov kev cov nyom thaum cov tuam txhab sim ua kom cov neeg siv khoom mus rau qhov qub. Cov khw muag khoom noj thiab cov khw muag tshuaj tau cia lawv lub qhov rooj qhib thiab cov neeg ua haujlwm hauv khw muag khoom thaum lub sijhawm dhau los ntawm kev sib kis. Cov yeeb yaj kiab ua yeeb yaj kiab tau sim ua kom cov neeg tuaj saib rov qab, vim qee cov neeg tau dhau los ua skittish txog zaum ntawm ib sab ntawm cov neeg txawv.

"Raws li peb tau dhau mus dhau qhov kev kis tus kabmob kis mus rau qhov kawg, lub rooj sib tham xyoo no yog ib kauj ruam mus rau hauv qhov chaw tshiab no," NRF tau hais hauv nqe lus rau hnub Friday. "Tsis ntseeg nws yuav ntxhov me ntsis, tab sis nws yog ib kauj ruam mus tom ntej."

Yuav muaj tsawg dua lub sijhawm rau tib neeg tshem lawv lub qhov ncauj qhov ntswg, haus dej haus thiab sib tham zoo li kev sib tham yav dhau los. NRF tsis ntev los no tau txiav txim siab ncua ob qho ntawm nws cov xwm txheej tseem ceeb - khoom plig gala thiab noj hmo ntau dua los ntawm NRF's Foundation - txog thaum nruab nrab Lub Plaub Hlis. Lub hauv paus tau xa cov ntawv sau rau tus kheej rau CEOs thiab cov neeg tau txais khoom plig thaum Lub Ib Hlis 6, tshaj tawm qhov hloov pauv. Nws kuj tseem ncua sijhawm ncua ib qho kev kawm rau cov tub ntxhais kawm uas koom nrog Kev Tshaj Tawm Loj thiab feem ntau nyiam txog 800 cov neeg kawm qib siab rau kev kawm thiab kev sib tham.

NRF tau tshaj tawm cov kev ntsuas kev nyab xeeb. Nrog rau kev xav tau lub qhov ncauj qhov ntswg thiab pov thawj ntawm kev txhaj tshuaj, nws npaj yuav xa tawm N95 lub qhov ncauj qhov ntswg thiab cov khoom siv Covid hauv tsev.

Ib yam li ntawd, Berlin zaj duab xis Success tau hais tias nws qhov kev tshwm sim yuav muaj kev txwv nruj dua thiab tsis muaj ob tog.

Tebchaws Asmeskas tau tshaj tawm ze li ntawm 800,000 tus neeg mob ib hnub nyob rau nruab nrab lub lim tiam dhau los, raws li cov ntaub ntawv sau los ntawm Johns Hopkins University, ntau dua peb npaug ntawm qib pom thaum lub caij ntuj no dhau los cov ntaub ntawv dhau los. Txawm hais tias cov neeg mob omicron tuaj yeem mob me dua li cov kab mob yav dhau los, kev mus pw hauv tsev kho mob kuj tseem nce ntxiv, tshwj xeeb tshaj li ob lub lis piam dhau los.

Nrog rau qhov teeb meem no, qhov xav tau tuaj koom ntawm NRF's Big Show tau poob qis. NRF's Shay tau hais hauv kev tshaj tawm ntawm LinkedIn hnub Monday tias qhov yeeb yam yuav mus ntxiv. Nws tau hais tias lub rooj sib tham tau xav tias yuav muaj ntau txog 20,000 tus neeg tuaj koom thiab 750 tus neeg tuaj koom. Kwv yees li ntawm 40,000 tus neeg tuaj koom Kev Tshaj Tawm Loj hauv xyoo 2019.

Ob hnub tom qab, txawm li cas los xij, tus kws tshaj lij NRF tau hais tias muaj 15,000 tus neeg tuaj koom paub tseeb.

Yuav luag txhua hnub dhau los tau hloov pauv rau lub rooj sib tham lub sijhawm. Jessica Alba's Honest Company tau lees paub hnub Friday dhau los tias lub tuam txhab tus tsim thiab CEO tau tawm ntawm cov kab. Saks Tus Thawj Coj Marc Metrick tau thim rov qab ua ntej lub lim tiam no. Ob leeg tau hais lus tshwj xeeb rau theem tseem ceeb ntawm qhov kev tshwm sim.

Target tau hais rau hnub Friday tias CEO Brian Cornell tseem npaj mus koom qhov kev tshwm sim. Nws tau teem sijhawm los xa cov lus tseem ceeb thiab tau txais pawg lag luam "Visionary" khoom plig. Txawm li cas los xij, lub tuam txhab tau hais tias nws txiav kev mus ncig rau lwm tus neeg ua haujlwm uas tau npaj mus thiab tab tom nrhiav rau hauv txoj hauv kev los koom nrog.

Kev sib tham nrog Tapestry, lub tuam txhab niam txiv ntawm Coach thiab Kate Spade, tsis tau teev nyob rau hauv cov txheej txheem peb hnub. Lub sijhawm no, CEOs los ntawm Old Navy, Stitch Fix, Lowe's thiab Nordstrom tau xaiv tsis mus rau lub rooj sib tham thiab hloov yuav tuav lawv cov kev sib tham zoo.

Cov thawj coj los ntawm Macy's, WW International (yav tas los Lub Zog Saib Xyuas Ntiaj Teb), Victoria's Secret, Authentic Brands Group thiab Coresight Research yuav tsum tuaj koom tus neeg.

Txog tam sim no, NRF tseem tsis tau muab qhov kev xaiv virtual rau cov neeg tuaj koom lossis rau ib tus neeg hais lus uas tsis tau teem caij rau theem tseem ceeb ntawm Javits Center.

Hauv tweet thaum Lub Ib Hlis 6, co-founder ntawm Kev Lag Luam Yav Tom Ntej Phillip Jackson tau hais tias "NRF's The Big Show yuav zoo li Tsis Muaj Qhia."

Txij li thaum omicron kis tau zoo heev, muaj kev ntshai yog tias qhov kev tshwm sim uas rub ntau txhiab tus neeg tuaj koom tuaj yeem dhau los ua qhov kev tshwm sim loj heev. Ze li ntawm 70 tus neeg tuaj koom, suav nrog qee tus thawj coj Samsung, tau kuaj pom tus mob coronavirus tom qab CES tau tuav lub lim tiam dhau los hauv Las Vegas, raws li Reuters tsab ntawv ceeb toom. Nws tsis paub meej yog tias cov neeg tuaj koom tau cog lus Covid thaum lub sijhawm ua yeeb yam tech lossis los ntawm cov xwm txheej sab nraud, xws li noj hmo hauv tsev noj mov.

Lub vev xaib ntawm NRF's Big Show, Javits Center, twb tau ntseeg tias yog qhov chaw ntawm thawj qhov kev paub ntawm omicron kis nyob rau hauv Teb Chaws Asmeskas, tom qab pawg neeg mob tau kuaj pom ntawm kwv yees li 53,000 tus neeg tuaj sib sau ua ke rau lub rooj sib tham anime thaum lub Kaum Ib Hlis. .

NRF tab tom ua ntej nrog lub rooj sib tham raws li ntau tus neeg ua haujlwm muag khoom uas tau txais nyiaj tsawg kawg nkaus - lossis ze rau nws - tshwm sim ua haujlwm txhua hnub ntawm cov khw muag khoom thiab cov tsev khaws khoom. Ntau tus thawj coj hauv kev lag luam thiab cov neeg ua haujlwm koom nrog, ntawm qhov tod tes, tau ua haujlwm los ntawm kev nplij siab thiab kev nyab xeeb hauv tsev.

"Qhov tseeb yog qhov tseeb, tseem ceeb heev rau peb txhua tus kom nco ntsoov tias peb cov neeg ua haujlwm tom ntej hauv khw muag khoom tau ua haujlwm tag nrho lub sijhawm no thiab peb tau thov kom lawv tuaj ua haujlwm thiab cuam tshuam nrog cov neeg siv khoom," said Stephanie Martz, tus kws tshaj lij. Tus thawj coj tswj hwm thiab tus kws tshaj lij ntawm NRF, hauv kev xam phaj thaum Lub Ib Hlis 5.

Nws hais tias cov tshuaj tiv thaiv, lub qhov ncauj qhov ntswg thiab lwm yam kev tiv thaiv kev nyab xeeb tau hloov qhov kev ua si, ob qho tib si rau lub rooj sib tham thiab kev lag luam feem ntau.

"Cov tuam txhab ntiag tug txiav txim siab lawv yuav ua rau lawv tus kheej thiab peb yeej tsis ua txhaum rau nws yog tias peb muaj cov neeg rub tawm, tab sis peb xav tias yog lub koom haum ua lag luam sawv cev rau cov khw muag khoom uas peb yuav tsum coj kom zoo dua qhov tseeb tias. peb nyob hauv ib qho chaw hais tias peb xav tias kev lag luam tuaj yeem thiab yuav tsum qhib rau kev lag luam, "nws hais.

"Peb xav tias tam sim no yog lub sijhawm tsim nyog kom rov qab los ua ke hauv qee qhov kev zam," Martz hais ntxiv. "Nov yog lub sijhawm pib normalizing."

NRF's Shay tau hais txog qhov tseem ceeb ntawm kev ua lag luam ua haujlwm, txawm tias muaj kev sib kis.

"Peb tau txais kev txhawb nqa los ntawm Tus Thawj Kav Tebchaws Eric Adams cov lus xav kom New York City qhib," Shay tau hais hauv nws cov ntawv tshaj tawm LinkedIn. "Qhov kev xav dhau los ntawm peb cov tswv cuab, cov neeg tuaj koom, cov khw muag khoom, cov neeg koom tes thiab cov neeg tuaj koom yog tias peb yuav tsum mus tom ntej nrog kev ua yeeb yam. … Kev ua yeeb yam xyoo no yog ib kauj ruam mus tom ntej, thiab peb ntseeg tias nws yog qhov tsim nyog thiab muaj txiaj ntsig. "