Redbox yog qhov ruam tshaj plaws meme Tshuag tsis tau - Quartz

Tsuas yog sab nraum lub qhov rooj ntawm kuv lub zos CVS, raws txoj kev lag luam hauv Ann Arbor, Michigan, muaj Redbox. Kuv tsuas yog ib txwm pom nws lub ntsej muag liab ntawm Michigan hmo tsaus ntuj thaum kuv taug kev mus rau hauv lub khw muag khoom yooj yim mus nqa qee qhov Advil thiab pob khoom. Oreos. Kuv yeej tsis tau pom leej twg siv li.

Kuv tsis nyob ib leeg. Lub tuam txhab DVD vending tshuab poob $ 140 lab hauv 2021 raws li kev qiv DVD poob qis, ua rau lub tuam txhab mus rau txiav 150 txoj haujlwm nyob rau lub Plaub Hlis 2022.

Qhov ntawd tsis muaj kev txhawj xeeb txog cov tub ua lag luam uas nyuam qhuav rub tawm cov khoom lag luam kom sau siab. Thaum Lub Tsib Hlis 23, Redbox cov khoom lag luam tau pauv 12 npaug ntawm tus nqi uas nws nyuam qhuav muag ntawm, txhais tau tias cov tub ua lag luam tab tom sim ua kom muaj nyiaj tsis txaus ua ntej nws thiaj li kaw ntawm $ .49 ib feem thaum qhov kev txiav txim kaw.

Tsis muaj tus nqi zais cia hauv DVD vending machines. Redbox tau koom nrog cov qib ntawm Asmeskas cov khoom lag luam loj meme, tiv thaiv kev lag luam hem kom tig mus rau hauv thaj chaw dais. Cov khw muag khoom lag luam tsuas yog ua Redbox qhov tseeb (thiab tej zaum qhov ruam tshaj) meme Tshuag

Redbox: Los ntawm SPAC rau meme Tshuag

Redbox's movie vending machines yog lub tswv yim tshiab rau lub sijhawm sib txawv. Nyob rau hauv nruab nrab-2000s, kuv tsev neeg txoj kev mus ncig ua si txhua lub limtiam rau cov yeeb yaj kiab xauj loj loj Blockbuster tau cuam tshuam los ntawm lub tuam txhab hu ua Netflix uas yuav xa peb ib qho yeeb yaj kiab ib zaug. Redbox tau tshwm sim hauv peb lub khw muag khoom noj hauv zos tsis ntev tom qab, tsuas yog ua ntej streaming on-demand video-pioneered los ntawm Netflix-reoriented Hollywood thiab hloov cov tswv yim niaj hnub ntawm cov yeeb yaj kiab hauv tsev.

Thaum Redbox yog ib tug pioneer, nws ua lag ua luam yeej tsis tau coj tawm. Kev xauj tsev hauv tsev tam sim no yog qee yam peb ua hauv tsev: Streaming tau dhau los ua ib qho $ 473 billion kev lag luam thiab 86% ntawm US tsev neeg siv cov kev pabcuam streaming video zoo li Netflix thiab Hulu, raws li Kantar.

Redbox tau yuav los ntawm Chicken Soup rau Soul Entertainment, tam sim no lub tuam txhab multimedia ntawm nws tus kheej, txog $ 31 lab rau lub Tsib Hlis 11. Redbox tsuas yog ib lub tuam txhab lag luam lag luam rau lub sijhawm luv luv: Nws mus rau pej xeem los ntawm lub tuam txhab kev lag luam tshwj xeeb hauv xyoo 2021 thiab pauv ntawm $ 1.50 thiab $ 16 ib feem ntawm lub sijhawm ntawd.

Tab sis tus kab mob kis thoob qhov txhia chaw cuam tshuam cov yeeb yaj kiab uas tau npaj tseg thiab ua rau Redbox txoj kev lag luam raug mob. Raws li qhov tshwm sim, lub tuam txhab tau txais $ 300 lab nyiaj qiv nyiaj los ntawm lub sijhawm nws muag. Thaum lub tuam txhab feem ntau lav tus nqi them thaum lawv muag, Redbox tau muab cov luv nqi siab. Bloomberg's Matt Levine hu ua nws “ua-hauv” (tshwj tsis yog kev tuav pov hwm) thiab piv rau 88% luv nqi rau JPMorgan Chase yuav Bear Stearns tom qab kev poob nyiaj txiag xyoo 2008.

Pumping thiab pov tseg

Redbox cov nqe lus yuav khoom teeb meem ua rau nws cov xwm txheej meme tseem ceeb dua.

Ntawm Reddit, tau muaj sib tham txog qhov nyem luv luv, tab sis tsuas yog kwv yees li 29% ntawm Redbox cov pej xeem ntab tau muag luv luv, raws li cov ntaub ntawv luam tawm los ntawm FactSet. Shorts ua haujlwm thaum ntau lub tuam txhab cov khoom lag luam luv luv uas thaum cov neeg yuav tsav nws, cov luv yuav tsum rov nkag mus rau hauv kev lag luam los ntawm kev yuav cov khoom tshiab los npog lawv tus kheej poob, xa cov khoom lag luam ntau dua. (Los ntawm qhov sib txawv, 140% ntawm GameStop's ntab tau luv luv thaum cov khw muag khoom tau coj nws mus rau lub hli thaum Lub Ib Hlis 2021.)

Thaum qhov muag rau Chicken Soup rau Soul kaw nyob rau ob peb lub hlis tom ntej no, Redbox cov tswv lag luam yuav raug them tawm ntawm $.49 ib feem. "Kuv tsis pom ib qho xwm txheej twg uas tus neeg ua lag luam tuaj yeem khwv tau nyiaj, ib sab ntawm txoj kev xav dag ntau dua," ib tus kws tshuaj ntsuam nyiaj txiag tau hais. Yahoo nyiaj txiag.

Hauv lwm lo lus, cov khw muag khoom yuav tau tso cov khoom lag luam thiab vam tias yuav tawm mus ua ntej kev pov tseg pib. Qhov kev ua lag luam no zoo li tsis muaj dab tsi ua rau cov yeeb yaj kiab, streaming, lossis cov tshuab muag khoom loj liab. Zoo li lwm cov tuam txhab muag khoom muag uas coj mus rau hauv cov khw muag khoom lag luam nostalgia-xws li GameStop, AMC, Pw Hauv Paus & Tshaj Tshaj, Blackberry, Thiab txawm blockbuster-Redbox tsuas yog lwm lub sijhawm Wall Street meme. Tsawg kawg qhov no muaj hnub tas sij hawm thaum qhov kev txiav txim kaw.

Tau qhov twg los: https://qz.com/2168862/redbox-is-the-dumbest-meme-stock-yet/?utm_source=YPL&yptr=yahoo