Beleaguered seafood chain Red Lobster tab tom nrhiav tus neeg yuav khoom raws li nws zoo li kom tsis txhob ua ntaub ntawv poob nyiaj, CNBC tau kawm.
Lub tuam txhab tau txiav txim siab ua ntaub ntawv thov kev lag luam los pab nws rov tsim kho nws cov nuj nqis thiab tawm ntawm ntau cov nqi xauj tsev thiab ntev, tab sis nws kuj tau nrhiav tus neeg yuav khoom nyob rau lub hlis tsis ntev los no, cov neeg paub txog qhov teeb meem hais rau CNBC.
Tsawg kawg ib lub tuam txhab tau txaus siab los yuav cov saw hlau, tab sis kev sib cog lus yeej tsis tuaj yeem ua tiav.
Nws tsis paub meej tias cov saw hlau yuav daws nws qhov teeb meem nyiaj txiag li cas. Liab Lobster tuaj yeem lav tus neeg yuav khoom, nws tuaj yeem tshaj tawm kev lag luam lossis nws cov qiv nyiaj tuaj yeem tswj hwm lub tuam txhab.
Txawm hais tias Liab Lobster pom ib tus neeg yuav khoom, nws yuav nyuaj rau nws kom tsis txhob ua ntaub ntawv rau Tshooj 11 vim nws tab tom sim tawm ntawm ntau daim ntawv xauj tsev thiab cov ntawv cog lus yuav nyuaj rau kev tawg sab nraud ntawm kev lag luam, cov neeg hais.
Bloomberg thawj zaug tau tshaj tawm tias Liab Lobster tab tom nrhiav Tshooj 11 ua ntaub ntawv lub lim tiam dhau los. Liab Lobster tsis rov qab thov kev tawm tswv yim.
Cov saw ntev ntev, paub txog nws cov cheddar bay biscuits thiab cov cw tsis muaj kev txwv, tab tom nrhiav lub tsev tshiab nyob rau lub sijhawm thaum cov peev nyiaj kim thiab cov khw noj mov loj tau ceev faj vim qhov dav dav li kev noj mov ntu lags.
Rau xyoo kaum xyoo dhau los thaum muaj kev hloov pauv tswv cuab, Red Lobster tau them nuj nqis thiab nkag mus rau ntau qhov kev xauj tsev mus sij hawm ntev thoob plaws nws qhov chaw 700-ntxiv, uas tau hnyav rau nws daim ntawv tshuav nyiaj li cas.
Jonathan Tibus, tus thawj coj koom tes nrog lub tuam txhab pab tswv yim Alvarez & Marsal, tsis ntev los no tau raug xaiv tsa Red Lobster CEO tom qab ntau C-suite tawm mus. Qhov kev hloov pauv ntawd tau ua rau nws nyuaj rau cov saw hlau los ua qhov kev hloov pauv.
Tus kws tshaj lij kho dua tshiab muaj ntau xyoo dhau los ntawm kev ua haujlwm nrog kev tawm tsam lub tsev noj mov chains, tab sis ntau ntawm lawv me dua Red Lobster. Tibus tsis rov qab thov kev tawm tswv yim.
Xyoo no yog 10 xyoo tseem ceeb ntawm Darden Tsev noj mov Kev muag khoom ntawm Liab Lobster tom qab cov tub ua lag luam thawb lub tuam txhab kom rho tawm. Lub tuam txhab kev ncaj ncees ntiag tug Golden Gate Capital tau yuav cov khoom noj nqaij nruab deg rau $ 2.1 nphom thiab pib ua qhov hloov pauv.
Thai Union Group, cov chaw muag khoom noj nqaij nruab deg thiab cov neeg muag khoom noj qab haus huv ntev ntev, yuav ib feem tsawg ntawm cov saw hauv xyoo 2016. Nrog kev pab los ntawm ib pab pawg neeg ua lag luam hu ua Seafood Alliance, nws yuav tawm Golden Gate cov ceg txheem ntseeg nyob rau hauv 2020, lub hlis rau kev sib kis.
Tsis zoo li ntau lub tuam txhab noj mov, Red Lobster tau dim ntawm kev sib kis tsis tau ua ntaub ntawv thov kev lag luam. Tab sis tus thawj coj ntev Kim Lopdrup tau so haujlwm xyoo 2021, pib lub qhov rooj ntawm CEOs.
Kelli Valade tau ua txoj haujlwm zoo tshaj plaws hauv 2021, tab sis tshuav ib xyoos tom qab los ua CEO ntawm Denny's. Horace Dawson, ntiav ntau tshaj ib xyoos tom qab Valade tawm mus, tau nyob hauv txoj haujlwm li ntawm rau lub hlis ua ntej lub tuam txhab hu ua Tibus ua tus thawj coj hauv lub Peb Hlis.
Tab sis Red Lobster cov teeb meem loj dua li kev coj noj coj ua vortex. Qhov dav dav dav-kev noj mov ntu tau tawm tsam rau kwv yees li ob xyoo caum hauv kev sib tw nrog cov chains nrawm xws li Panera Bread thiab Chipotle Mexican Grill. Tus kab mob kis thoob qhov txhia chaw, tshwj xeeb tshaj yog ua mob rau cov tsev noj mov puv ntoob xws li Liab Lobster.
Cov khoom noj nqaij nruab deg kuj tau tawm tsam los ntawm qee qhov kev raug mob rau tus kheej, tshwj xeeb tshaj yog nws qhov kev puas tsuaj "tsawg kawg cws" nce qib. Xyoo tas los, nws tau hloov qhov kev thov ntawm ib lub lis piam mus rau ib hnub los txhawb kev muag khoom qeeb hauv ib nrab xyoo.
Tab sis qhov kev ua lag luam ua lag luam ntau dhau li cov neeg noj mov nrhiav pheej yig deals, nias Red Lobster cov kab hauv qab. Raws li qhov tshwm sim, Red Lobster tau tshaj tawm txog $ 11 lab hauv kev poob nyiaj hauv lub quarter thib peb thiab $ 12.5 lab hauv kev poob rau peb lub hlis tom ntej.
Thaum Lub Ib Hlis, Thai Union Group tau tshaj tawm cov phiaj xwm muag nws cov ceg txheem ntseeg hauv Red Lobster.
Tau qhov twg los: https://www.cnbc.com/2024/04/25/red-lobster-seeks-a-buyer-as-it-looks-to-avoid-bankruptcy-filing.html