Ib xyoos dhau los, tech real estate marketplace Zillow Group Inc. (Nasdaq: Z) tshaj tawm tias nws tau txiav nws txoj kev faib iBuyer, tshem tawm nws txoj kev lag luam hauv tsev thiab txiav 25% ntawm nws cov neeg ua haujlwm. Lub lim tiam no, digital real estate brokerage Redfin Corp. (Nasdaq: RDFN) tau ua ib yam, kaw nws Redfin Tam sim no faib, tshem tawm nws lub tsev-flipping lag luam thiab txiav 13% ntawm nws cov neeg ua haujlwm. Txawm hais tias ntau tus neeg yuav pom qhov no ua ib qho kev tu siab ntawm kev lag luam vaj tsev tsis zoo, ntau tus kws tshaj lij vaj tsev tsis muaj kua muag.
"Qhov kev pom zoo dav dav (ntawm cov tswv tsev) yog 'Kuv tau hais rau koj,'" Robert Whitfield, tus tswv lag luam / tus tswv ntawm Advantage Realtors hauv Atlanta, hais rau Benzinga. "Ntau tus neeg, tshwj xeeb tshaj yog cov pej xeem, tso siab rau cov tuam txhab xws li Zillow rau kev lag luam. Qhov teeb meem yog lawv muab cov ntaub ntawv peb them rau thiab sim thiab muag nws rov qab rau peb. Kuv yeej tsis tau txaus siab rau lawv cov qauv kev lag luam lossis kev pabcuam kev lag luam. Qhov tseeb yog tias cov neeg saib xyuas vaj tse rub lawv cov nyiaj lag luam los ntawm Zillow, lawv yuav quav ib hmos. "
Zillow thiab Redfin, dhau los ntawm lawv cov brokerages hauv online thiab hauv tsev-flipping caj npab, xaus nrog kev sib tw nrog tib tus neeg sawv cev ntawm vaj tse lawv vam khom rau kev txhawb nqa thiab tshaj tawm nyiaj. Cov neeg sawv cev yws yws tias lawv tau them tus nqi tshaj tawm rau kev lag luam nrog Zillow thiab tias Zillow's thiab Redfin cov khw muag khoom vaj tse qauv ua lag luam undercut lawv nyob rau hauv cov nqi commission. Vim tias qhov ntim, cov neeg sawv cev kuj tau hais tias cov neeg ua haujlwm hauv online tau raug kev txom nyem los ntawm kev muab cov kev pabcuam tib yam rau cov neeg siv khoom uas cov neeg sawv cev ntawm vaj tse tau muab.
Redfin yog ib qho ntawm ob peb lub tuam txhab vaj tsev uas tso nyiaj ntau rau hauv online yuav tsev nrog lub hom phiaj ntawm kev ua vaj tse kev lag luam ntau seamless. Tab sis lub tuam txhab pom tias nws yog kev lag luam tsis yooj yim nrog cov neeg siv khoom xav tau tshaj lawv cov peev xwm digital thiab kev lag luam tam sim no.
"Redfin tus neeg sawv cev pheej yig dua rau cov neeg siv khoom, piv rau cov neeg sawv cev ib txwm muaj, tab sis lawv tuav ntau tus neeg siv khoom. Yog li qhov koj tau txais yog kev txhawb nqa tus kheej tsawg dua los ntawm koj qhov muag lossis kev yuav khoom, "Whitfield, uas tau muag vaj tse rau 21 xyoo, tau hais. "Lawv kuj txo peb cov nqi teev npe kom tsawg li qhov sib txawv ntawm 1%-2% ib daim ntawv teev npe. Kuv yeej tsis tau them dab tsi hauv qab 3%. "
Redfin, xav txog qhov nws tau hnov hauv kev ua lag luam, tab tom teeb tsa lub hom phiaj yav tom ntej los ua qee qhov kev hloov kho cov neeg siv khoom, raws li CEO Glenn Kelman hauv daim ntawv sau cia rau cov neeg ua haujlwm. "Peb yuav qhia peb cov xim tiag tiag nyob rau xyoo tom ntej los ntawm kev tso cov neeg siv khoom ua ntej thiab koom ua lag luam, raws li peb muaj txhua xyoo los ntawm kev lag luam zoo thiab tsis zoo."
Thaum kawg ntawm Lub Kaum Hli, Redfin cov khoom muag hauv tsev tau muaj nuj nqis ntawm $ 265 lab, nrog rau lwm $ 92 lab nyob rau hauv daim ntawv cog lus muag. Tab sis lub tuam txhab cia siab tias yuav muaj tsawg dua $ 85 lab hauv tsev nyob rau thaum xaus Lub Ib Hlis thiab yuav pov tseg tag nrho nws cov khoom muag thaum kawg ntawm lub quarter thib ob ntawm 2023.
"Redfin yuav tsum tau tshem tawm cov khoom vim tias lawv cov algorithm raug ntsia hlau thiab lawv txiav txim siab ua lag luam. Yeej, lawv them nyiaj ntau dua rau cov khoom - cov khoom uas kuv yuav tsis tau txais los sau npe hauv kuv lub lag luam, "Whitfield ntxiv.
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Tau qhov twg los: https://finance.yahoo.com/news/real-estate-agents-arent-surprised-153716169.html