Ram EV pickup debuts nyob rau hauv Super Bowl ad spoofing sex drug advertising

TXHEEJ TXHEEM - Hnub qub yuav tshaj tawm 60-thib ob Super Bowl tshaj tawm rau nws lub hom Ram kom tsis ncaj qha txhaj tshuaj ntawm lub khw muag khoom hluav taws xob tam sim no, tshwj xeeb cov tsheb thauj khoom.

Kev lag luam, hu ua "Premature Electrification," lossis "PE," spoofs tshaj tawm rau txiv neej cov tshuaj tiv thaiv kev sib deev. Nws nta cov tswv tsheb hluav taws xob sib tham txog cov teeb meem uas lawv tau muaj nrog lawv cov tsheb thauj khoom - los ntawm ntau yam tsis txaus thiab lub zog rau cov teeb meem them thiab lwm yam teeb meem cuam tshuam nrog EVs.

"Koj puas zoo siab txog kev yuav tsheb hluav taws xob tab sis txhawj xeeb tias nws tuaj yeem ua rau koj ... tsis txaus siab?" hais tias qhov kev tshaj tawm lub hnub qub thiab tus neeg piav qhia Jason Jones, tus neeg ua yeeb yam paub zoo tshaj plaws rau nws txoj haujlwm ntawm "The Daily Show with Jon Stewart" thiab tau tshwm sim hauv comedic Budweiser thiab Molson ads. "Tom qab ntawd koj tuaj yeem yog ib qho ntawm ntau tus neeg Asmeskas txhawj xeeb txog hluav taws xob ntxov ntxov."

Qhov kev tshaj tawm tau nthuav tawm cov khoom tsim tawm ntawm Ram 1500 REV hluav taws xob nqa uas xav tias yuav mus muag rau xyoo tom ntej. Kev tshwj tseg hauv online rau lub electric pickup, uas debuted raws li ib tug tswvyim nyob rau hauv Lub ib hlis ntuj, kuj qhib hnub Sunday. Lub tsheb zoo ib yam li lub tswv yim tab sis tseem tam sim no Ram pickup, uas muaj ib txwm siv lub tshuab hluav taws xob sab hauv.

Stellantis Tus Thawj Saib Xyuas Kev Lag Luam Olivier Francois, uas tau paub txog tshwj xeeb thiab zoo tau txais Super Bowl kev lag luam, hais tias cov lus tseem ceeb yog Ram lub tshuab hluav taws xob tuaj yeem tsis yog thawj zaug rau kev ua lag luam, tab sis nws yuav tsim nyog tos rau piv rau cov khoom tam sim no.

"Peb muaj lub tsheb thauj khoom zoo kawg uas yog hluav taws xob uas tuaj yeem xa cov khoom thauj neeg xav tau lub tsheb thauj khoom, yog li 'tos, tos thiab pom' yog lub ntsiab lus ntawm kev tshaj tawm," nws hais rau CNBC. "Nws yog peb lub suab."

Thaum hluav taws xob Ram tuaj txog rau kev ua lag luam, nws xav tias yuav koom nrog ib qho neeg coob coob tseem tsis tau pom dua ntu uas suav nrog GMC Hummer EV, Rivian R1T, Ford F-150 xob laim thiab Lordstown Endurance. Lwm yam xws li Chevrolet Silverado EV, GMC Sierra Denali thiab Tesla Cybertruck tau cia siab tias yuav muag rau xyoo tom ntej lossis sai dua.

"Peb tab tom taug kev mus rau hluav taws xob zoo siab uas yuav pom Ram thawb dhau los ntawm kev sib tw hauv thaj chaw cov neeg siv khoom nyiam tshaj plaws: ntau yam, them nyiaj, thauj khoom thiab them sijhawm," Ram Trucks CEO Mike Koval tau hais hauv kev tshaj tawm.

Kev tshaj tawm yog qhov tshwj xeeb piv rau feem ntau ntawm lub tuam txhab Super Bowl chaw nyob hauv qab Francois, uas tau tshaj tawm ntau kev xav-provoking kev lag luam thiab ntseeg cov neeg ua yeeb yam tsis paub txog kev tshaj tawm xws li Bruce Springsteen, Bill Murray thiab Eminem los rep tus automaker thiab nws cov tsheb lossis hom.

Tus cwj pwm ntawm kev lag luam zoo ib yam li 2015 Super Bowl ad tshaj tawm hauv qab Francois los ntawm Fiat Chrysler - ib tug predecessor ntawm Stellantis - uas ua raws li txoj kev ntawm me ntsis xiav tshuaj uas ib tug amorous Italian txiv neej yuam kev poob thaum nws sim nqos nws.

Francois tau hais tias "Nws muaj lub siab mos siab muag. “Kuv xav tias nws tsuas yog xav tau. Peb tau dhau los ntawm ntau yam - los ntawm Covid mus rau kev ua tsov rog hauv Ukraine mus rau kev nce nqi thiab kev lag luam nyiaj txiag. Cov neeg xav tau kev lom zem lom zem. "

Francois tau hais tias kev lag luam tsis yog los ua kom pom kev ntawm leej twg uas siv tshuaj kho txiv neej. Nws hais tias qhov "spoof" ad yog tsom rau kev lag luam rau cov tshuaj noj thiab kev lag luam hluav taws xob tam sim no.

Zoo li kev lag luam tshuaj tiag tiag, cov neeg saib yuav tsum tau them nyiaj rau cov ntawv luam zoo. Ntxiv rau kev lees paub cov tsos mob ntawm hluav taws xob ntxov ntxov tsis yog qhov tseeb tab sis "tsim nyog tham txog," nws hais tias "ntau-ntev thev naus laus zis" tau hais hauv kev tshaj tawm rau lub tsheb yuav "tom qab."

Lub Ram ad tau teem sijhawm tawm hauv lub quarter thib plaub ntawm kev ua si ntawm Philadelphia Eagles thiab Kansas City Chiefs. Ua ntej ntawd, tus kws tsim tsheb kuj tseem yuav tshaj tawm 60-thib ob qhov kev tshaj tawm rau nws lub npe Jeep thaum lub quarter thib ob, tsom ntawm nws "4xe" Wrangler thiab Grand Cherokee plug-in hybrid electric SUVs.

Jeep ad yog ib qho kev tshaj tawm ntawm Super Bowl, uas muaj cov tsiaj nyaum nrog rau cov hluav taws xob Jeeps. Qhov twg nws yog tshwj xeeb yog cov suab paj nruag. Kev lag luam nta ib qho kev sib tw ntawm xyoo 1983 ntaus "Electric Boogie" los ntawm Marcia Griffiths. Zaj nkauj, tseem hu ua "Electric Slide," tau pib sau los ntawm Bunny Wailer lig hauv xyoo 1976.

Francois tau hais tias "ob qhov kev tshaj tawm tsis ua raws li lub hom phiaj tib yam," Francois tau hais. "Thaum Jeep yog txhua yam hais txog kev thawb 4xe plug-in hybrid thev naus laus zis ... txhawm rau txhawm rau muag, Ram yog qhov sib txawv kiag li. Peb tsis muaj dab tsi muag tam sim no. Nws yog kev nqis peev ntawm hom nws tus kheej. "

Griffiths yog qhov tshwj xeeb ntawm cov nkauj tshiab nrog rau Grammy Award winning reggae artist thiab tsim tawm Shaggy thiab lwm tus. Stellantis tab tom tso zaj nkauj Hnub Sunday ntawm kev pabcuam streaming.

Cov kev tshaj tawm "Electrification Premature" thiab "Electric Boogie" tau tsim nyob rau hauv kev koom tes nrog Chicago-based lub koom haum Highdive. Ob qhov kev tshaj tawm tau tshaj tawm online Hnub Sunday ua ntej ntawm Super Bowl.

Stellantis tsis kam tso tawm ntau npaum li cas nws siv rau kev tshaj tawm. Tus nqi ntawm kev lag luam 30-thib ob yog nce txog $ 7 lab, raws li Kantar Media.