Cov neeg siv khoom tawm ntawm lub khw Ralph Lauren Corp. hauv plawv nroog Chicago, Illinois.
Christopher Dilts | Bloomberg | Getty Dluab
Ralph Lauren CEO Patrice Louvet tau hais rau hnub Monday tias lub npe zam tab tom nrhiav cov hauv kev hauv metaverse raws li txoj hauv kev los nyiam cov neeg yuav khoom hluas.
Ntawm National Retail Federation lub rooj sib tham txhua xyoo, nws tau hais tias cov neeg siv khoom tuaj yeem yuav Ralph Lauren cov khaub ncaws digital thiab ua kev mus ntsib virtual - lossis txawm tias muaj kas fes virtual - ntawm lub tuam txhab Madison Avenue khw. Nws hais tias cov khw muag khoom tab tom txiav txim siab seb puas yuav yuav vaj tsev nyob hauv lub ntiaj teb digital, qhov twg e-lag luam, kev ua si thiab kev sib tham sib tsoo.
Ntxiv rau, Louvet tau hais tias nws tus kheej koom nrog: Nws twb hnav nws tus avatar hauv lub tsho rugby.
“Ib qho ntawm peb lub tswv yim yog kom yeej ib tiam tshiab thiab tiam tshiab nyob ntawd. Yog li peb yuav tsum nyob ntawd, "nws hais. "Muaj ntau qhov sib piv ntawm qhov metaverse thiab Ralph lub zeem muag vim peb tsis yog lub tuam txhab zam. Peb nyob hauv kev npau suav ua lag luam. "
Ib tug loj tus naj npawb ntawm cov khw muag khoom yog dipping lawv cov ntiv taw nyob rau hauv metaverse. Nike tau yuav lub tuam txhab khau ntaub virtual, RTFKT, lub hli tas los. Tsis ntev los no Walmart tau sau cov cim lag luam uas tuaj yeem ua rau txoj hauv kev muag cov khoom siv virtual los ntawm kev kho kom zoo nkauj hauv tsev rau cov khoom siv tu tus kheej thiab muab cov txiaj ntsig virtual thiab cov tokens tsis muaj txiaj ntsig, lossis NFTs, rau cov neeg siv. Thiab cov khoom kim heev, suav nrog Ralph Lauren thiab Gucci, tau pib ua haujlwm virtual.
Louvet tau hais tias Ralph Lauren tau koom nrog hauv metaverse platform Zepeto thiab qhov chaw twv txiaj Roblox, qhov twg cov neeg yuav khoom tuaj yeem hnav lawv tus avatars hauv Ralph Lauren khaub ncaws. Nws hais tias lub tuam txhab twb tau pom tias qhov metaverse tuaj yeem ua rau cov nyiaj tau los. Tom qab ob peb lub lis piam ntawm Zepeto, nws tau muag ntau dua 100,000 units, nws hais.
Nws tau hais tias Ralph Lauren tseem tsis tau muag NFTs - tab sis tab tom txiav txim siab yuav ua li cas thiaj li txhawb tau nws lub npe, ib yam nkaus.
"Peb tab tom kawm," nws hais. “Peb tab tom sim. Kuv xav tias peb yuav pom cov neeg siv khoom txuas ntxiv mus rau cov chaw no thaum lawv nthuav dav. "
Tau qhov twg los: https://www.cnbc.com/2022/01/17/ralph-lauren-ceo-says-metaverse-is-way-to-tap-into-younger-shoppers.html