Getty Dluab
Ntau tus neeg xav tias RadioShack's Twitter raug nyiag thaum nws pib tshaj tawm cov khoom xws li ... zoo, no. (Thov ceeb toom: lawv cov tweets mus tob rau hauv PG-13+ thaj chaw. Tej zaum R. Ib txhia, txawm tias XXX.)
Tab sis cov no tsis tau xa los ntawm ib txwm NSFW tus account. Tsis yog, cov no los ntawm (yav tas los) tsev neeg ua phooj ywg zoo rau koj cov pog thiab yawg tau txaus siab nyob rau hauv 80s thiab 90s: RadioShack.
Txhawm rau teb koj cov lus nug tom ntej: Tsis yog, RadioShack tsis raug nyiag los ntawm tus neeg ua haujlwm tsis txaus siab. Tsis yog nws yog tus raug tsim txom ntawm tus neeg ua haujlwm hnub kawg ntawm txoj haujlwm.
Yooj yim muab tso, qhov no yog ob zaug ua lag luam hluav taws xob ua lag luam thaum lawv pib muag cryptocurrencies.
Yog lawm. Xov tooj cua Shack Crypto tam sim no qhib rau kev lag luam.
REV-ing up for business
RadioShack yog thawj zaug nrhiav tau hauv 1921 los muag cov khoom siv xov tooj cua. Raws li thev naus laus zis tau nce siab dua, nws ntxiv rau hauv cov khoom siv koj cov pog yawg nco ntsoov: xov tooj ntawm tes, them cables thiab lwm yam.
Hmoov tsis zoo, cov kev xaiv pheej yig muag los ntawm cov neeg sib tw hauv online xws li Amazon feem ntau thawb nws tawm ntawm kev ua lag luam nyob rau nruab nrab-2010s. Thaum kawg, RadioShack tau foob rau kev lag luam nyiaj txiag ob zaug: thawj zaug hauv 2015, tom qab ntawd hauv 2017. Nws kuj tau kaw ntau dua 1,000 lub tuam txhab lag luam uas muaj cib-thiab-mortar storefronts, tsuas yog 400 franchises piv rau nws. 7,300-khoom siab kawg.
Tom qab ntawd, hauv 2017, cov tub ua lag luam Alex Mehr thiab Tai Lopez yuav lub hom phiaj nyuaj los ntawm lawv lub tuam txhab Retail Ecommerce Ventures. Lawv tau npaj los hloov kho lub hom phiaj, koom tes nrog kev sib tw thiab rov ua kom nws nyob hauv online. Rau ntau tus, lub npe poob tawm ntawm lub siab vim tsis muaj dab tsi los ntawm lawv cov lus thov.
Tom qab ntawd, nyob rau lub Peb Hlis 2022, RadioShack relaunched raws li kev sib pauv cryptocurrency, ntxiv rau nws cov khoom siv thev naus laus zis thiab cov ris tsho retro nrog cov tokens niaj hnub no.
Saib sai ntawm Tai Lopez
Tai Lopez yog tus ua lag luam nto moo thiab tus tswv ntawm Retail Ecommerce Ventures (REV), lub tuam txhab uas yuav RadioShack hauv 2017. Lwm cov lag luam hauv qab nws lub npe suav nrog Pier 1 Imports, Ralph & Russo, Wilhelmina, DressBarn thiab Steinmart.
Lopez kuj yog tus neeg nyiam crypto thiab yav dhau los NFT "guru" uas tau dawm mus rau ob peb qhov kev sib cav ntau xyoo. Kev tsis txaus siab suav nrog cov lus iab liam ntawm questionable marketing tactics thiab thuam nws tus kheej tshaj tawm "kev txawj ntse" ntawm txhua lub ntsiab lus uas tuaj yeem ua rau muaj txiaj ntsig.
Tsis tas li ntawd, nws qhov kev tawm tsam rau hauv NFTs tau sau npe tias kev dag ntxias los ntawm cov neeg thuam uas unearthed blockchain pov thawj tias nws "siphon [ed] tawm cov nyiaj" sai li sai tau thaum cov neeg siv minted NFTs ntawm nws lub platform.
Tab sis qhov ntawd tsis tau nres Lopez los ntawm kev kho dua tshiab crypto. (Los yog sim ua, txawm li cas los xij.)
Xov tooj cua Shack Crypto: Daim ntawv xauj tsev tshiab ntawm lub neej
“Xav tias koj paub crypto? Koj tsis paub SHACK”
Qhov ntawd yog qhov kev tos txais tshiab uas koj yuav pom yog tias koj mus rau RadioShack lub vev xaib, nrog rau kev nyeem ntawv tshaj tawm: "Xov tooj cua Shack Swap nyob."
Tseem muaj ib daim ntawv tshaj tawm saum nplooj ntawv nrog cov lus: "Nrhiav Xov Tooj Cua Shack Crypto? Swap Tam Sim No Nyob!” thiab ib qho txuas txuas mus rau "Enter App."
Tej zaum koj yuav xav tias: Nruab nrab ntawm cov tsiaj qus tweets thiab qhov tseeb tias ib lub tuam txhab hluav taws xob ua lag luam ob zaug muag crypto, qhov no yog txhua yam bonkers. Thiab, nyob zoo tus nyeem ntawv, koj yuav ua tau zoo.
Nyob rau tib lub sijhawm, nws tseem yog qhov ua tau zoo tshaj plaws kev lag luam zoo rau lub tuam txhab sim nrhiav nws cov footing nyob rau hauv ib cheeb tsam ntawm buck-the-trend enthusiasts. Nrog kev ua si zoo, cov lus tso dag tsis txaus ntseeg thiab ntau dua ib qho kev siv rau Elon Musk, RadioShack ua kom ntseeg tau tias nws qhov kev sib tw crypto txaus siab rau cov neeg tuaj saib dav tshaj plaws.
Tseeb, qhov kev tawm tsam tuaj yeem tshem tawm cov neeg laus lossis cov neeg siv ntau dua. Tab sis nyob rau hauv tus txheej txheem, nws tau tsa cov khoom paub txog ntawm nws lub hom phiaj: libertarian-leaning thiab Gen-X crypto "degens," los yog "degenerates," ib tug mantle ntau tus neeg tawm tswv yim crypto tau txaus siab txais yuav.
Cov khoom?
Xov tooj cua Shack Swap thiab lub npe tshiab lub npe token, $RADIO. Tam sim no, cov nyiaj nws tus kheej ua lag luam nyob ib ncig ntawm ib lub nyiaj, raws li lub caij ntuj no crypto zoo li tau khob txog 2/3 ntawm cua tawm ntawm nws cov nkoj. ($ RADIO lub ncov yeej tsis topped tsib pennies ib lub token; tau pib thaum cryptos poob qis tsis tau ua lub npib ib qho kev nyiam.)
Thiab thaum nws tsis paub meej tias $ RADIO lossis Xov Tooj Cua Shack Crypto Swap yuav pom kev vam meej, lub tuam txhab yeej ncav cuag nws. (Thiab tsim tawm nws lub npe lag luam hauv cov txheej txheem.) Lub crypto platform dubs nws tus kheej li "100-xyoo-laus hom embedded rau hauv lub ntiaj teb no nco qab" uas yuav "coj txoj kev rau blockchain tech."
Tsis txhob dhia mus rau hauv crypto rau ob peb buzzy tweets
Yog tias REV ua tiav qhov kev ua tiav crypto-powered RadioShack relaunch, nws tuaj yeem coj lub tuam txhab rov qab los ntawm kev lag luam poob. Hmoov tsis zoo, tshiab crypto launches yog ib tug dime ib lub kaum os - thiab feem ntau tsis tshua muaj kev vam meej ntawm bitcoin thiab ether.
Yog li ntawd, tshwj tsis yog tias koj xaiv lub npib zoo thaum lub sijhawm, cov crypto txiaj tshiab ua rau cov neeg ua lag luam tsis zoo.
Tab sis nyob rau hauv lub ntiaj teb no uas txhua yam zoo li txav mus rau blockchain thiab crypto, nws tseem tuaj yeem ua tsis tau zoo kom tsis quav ntsej tag nrho cov qauv. Tias yog vim li cas peb tau pib peb Crypto Kit, uas siv lub zog ntawm AI los nqis peev hauv kev sib pauv pauv kev ntseeg siab uas muab kev pheej hmoo txo qis thiab muaj peev xwm muab nqi zog.
Raws li Cov Khoom Siv Peev Tshwj Xeeb, koj tuaj yeem so yooj yim paub peb tab tom ua txhua yam haujlwm nyuaj rau koj. Thiab es tsis txhob siv peev nyiaj rau cov xov xwm tshiab tshaj plaws hauv crypto craze, peb yuav saib xyuas kom ntseeg tau tias koj tab tom nqis peev hauv qhov zoo - tsis yog buzz - txhua lub sijhawm.
Download Q.ai hnub no rau kev nkag mus rau AI-powered peev tswv yim. Thaum koj tso nyiaj $100, peb mam li ntxiv $50 ntxiv rau koj tus account.
Tau qhov twg los: https://www.forbes.com/sites/qai/2022/07/01/radioshacks-new-edgy-marketing-campaign-is-certainly-something/