Cov neeg ua haujlwm Asmeskas thiab cov neeg siv khoom feem ntau nyiam cov hom lag luam uas tshaj tawm nrog LGBTQ ua rau, raws li kev tshuaj xyuas tshiab.
Ntau tshaj 51% ntawm Asmeskas cov neeg ua haujlwm tau teb txij Lub Xya Hli mus txog Lub Yim Hli mus rau Edelman Trust Barometer, kev tshawb fawb thoob ntiaj teb ua los ntawm cov tuam txhab kev sib raug zoo rau pej xeem Edelman, tau hais tias lawv muaj feem ntau ua haujlwm rau lub tuam txhab pro-LGBTQ, piv rau 11% uas hais tias lawv tau tsawg dua.
Hauv lwm qhov kev tshawb fawb Edelman Trust Barometer tau tshaj tawm nyob rau lub Tsib Hlis, 34% ntawm cov neeg siv khoom tau hais tias lawv muaj feem ntau yuav los ntawm ib hom lag luam uas qhia txog kev txhawb nqa rau LGBTQ txoj cai, piv rau 19% uas hais tias lawv tsis tshua muaj.
Gay and Lesbian Alliance Against Defamation koom tes nrog Edelman los tshuaj xyuas cov ntaub ntawv tshawb fawb los sau LGBTQ-kev pom tshwj xeeb. Cov lus teb tau los ntawm 1,000 tus neeg siv khoom thiab 1,000 tus neeg ua haujlwm hauv Asmeskas
Cov kev nkag siab tuaj nyob rau hauv ib lub xyoo uas anti-LGBTQ tsoom fwv txoj cai thiab kev ua phem yog nyob rau qhov sawv. Tshaj li 300 daim nqi tiv thaiv LGBTQ tau raug thov hauv xeev cov cai lij choj hauv xyoo 2022 thiab cov ntaub ntawv tsis raug cai txog LGBTQ tau nce 400% ntawm kev tshaj xov xwm, raws li Human Rights Campaign.
Hauv kev sib tham nrog nws cov neeg siv khoom lag luam, Edelman pom tias qhov kev sib cav loj zuj zus rau LGBTQ cov neeg tau ua rau cov tuam txhab ntshai kom muaj kev ruaj ntseg rau pej xeem nrog LGBTQ zej zog.
"Peb feem ntau pom cov tuam txhab nug seb lawv puas tuaj yeem them taus los txhawb nqa LGBTQ cov teeb meem, thiab cov ntaub ntawv no qhia tau tias rau ntau lub tuam txhab, lawv tsis tuaj yeem them tsis tau," Edelman tus lwm thawj coj laus Lauren Grey tau hais.
Qhov tseeb, ntau tshaj li ib nrab ntawm cov neeg Amelikas cia siab tias CEOs yuav pab tsim txoj cai nyob ib puag ncig LGBTQ txoj cai, hais tias kev tshuaj xyuas. Nws pom tias cov tub ntxhais hluas cov tub lag luam tshwj xeeb tshaj yog nyiam nrhiav cov hom lag luam uas cog lus txhawb nqa rau LGBTQ cov zej zog ntau "tseem ceeb" thiab "muaj feem cuam tshuam." Ib Lub Ob Hlis Gallup poll tshaj tawm tias ib ntawm tsib tus tswv cuab ntawm Generation Z qhia tias yog "poj niam nyiam poj niam txiv neej, gay, bisexual, transgender lossis lwm yam tsis yog poj niam nyiam txiv neej."
Nyeem ntxiv: Gen Z hlub Minions, ntshai heev thiab Pob Zeb
Raws li qhov kev lag luam muaj peev xwm ua rau hnyav rau cov thawj coj lub siab, GLAAD Thawj Tswj Hwm thiab CEO Sarah Kate Ellis tau lees paub tias qee lub tuam txhab yuav ua yuam kev suav tias txhawb kev sib raug zoo "tsis tseem ceeb."
"Tab sis yog tias koj muab cov zej zog LGBTQ tuav, nws yuav cuam tshuam koj cov kab hauv qab," Ellis hais. “Nws tsuas yog tus lej xwb. Nws tseem ceeb heev rau cov neeg siv khoom thiab cov neeg ua haujlwm. "
Muaj cov hom lag luam uas xav sawv hauv kev sib koom tes nrog LGBTQ zej zog tab sis ntshai tias lawv yuav tsis ua tau LGBTQ suav nrog "yog." Kev tshawb fawb GLAAD ntawm 200 tus tshaj tawm los ntawm Lub Ob Hlis pom tias 61% xav tias yuav muaj kev cuam tshuam loj dua rau sawv cev rau LGBTQ cov neeg tsis raug ntau dua li "tsis qhia lawv txhua."
Tab sis 64% ntawm cov neeg tsis yog LGBTQ thiab 71% ntawm cov neeg LGBTQ tau hais tias lawv muaj feem yuav yuav los ntawm cov tuam txhab uas muaj LGBTQ cov tib neeg hauv lawv cov kev tshaj tawm, raws li GLAAD kev tshawb fawb los ntawm 2022.
GLAAD cov Txoj Haujlwm Saib Xyuas npaj siab los qhia cov koom haum yuav ua li cas hais tawm "kom raug thiab raug," Ellis hais. "Kuv xav tias nws yog ib qho tseem ceeb kom paub qhov txawv ntawm kev koom nrog kev txav mus los thiab kev lag luam rau ib pliag."
Tsis yog tsuas yog hloov mus rau lub ntim zaj sawv thaum lub hli Pride, Ellis xav pom cov tuam txhab siv lawv cov nyiaj txiag thiab kev nom kev tswv los tawm tsam kev tawm tsam LGBTQ txoj cai txhua xyoo. Nws kuj xav kom tuam txhab lag luam saib xyuas qhov muaj ntau haiv neeg thiab sawv cev thaum ntiav.
Txawm hais tias xyoo no tau ua rau muaj kev cuam tshuam ntau dua ntawm LGBTQ kev txhawb nqa, qee tus neeg ua haujlwm thiab cov neeg siv khoom tau ua tiav hauv kev txhawb cov hom lag luam kom nkag mus rau kev sib tham hauv txoj hauv kev uas dhau mus dhau lub logo zaj sawv.
Thaum lub Peb Hlis, Disney ntsib kev thuam los ntawm nws tus kheej cov neeg ua haujlwm rau lub tuam txhab thawj zaug silence ntawm Florida txoj cai lij choj uas txwv tsis pub kawm ntawv theem pib ntawm kev nyiam kev sib deev thiab poj niam los txiv neej. Tsis ntev tom qab ntawd, CEO Bob Chapek tshaj tawm tias lub tuam txhab yuav pub nyiaj $ 5 lab rau LGBTQ cov koom haum txhawb nqa thiab tau cog lus tias yuav pab tshem tawm Florida txoj cai tiv thaiv LGBTQ.
Txij li thaum nws rov qab los ua Disney CEO lub hli tas los, Bob Iger muaj hais tawm hais txog lub tuam txhab kev cog lus los txhawb LGBTQ cov zej zog. Cov kev lom zem loj kuj tau tshaj tawm cov khoom tsim tawm xyoo no, suav nrog "Lightyear" thiab "Strange World," uas tsom teeb pom kev nyiam poj niam txiv neej.
"Thaum koj saib lub sijhawm thaum muaj kev sib cav ntawm LGBTQ zej zog nrog cov tuam txhab, cov tuam txhab uas sawv cev rau LGBTQ cov neeg yog cov uas yeej," Ellis hais. "Kuv tsis xav tias koj tuaj yeem yog cov neeg siv khoom muag hauv lub xyoo pua 21st thiab tsis muaj qhov no yog koj qhov tseem ceeb."
Tau qhov twg los: https://www.cnbc.com/2022/12/13/workers-consumers-prefer-pro-lgbtq-brands-glaad-study.html