COV NTAUB NTAWV - Lub logo Amazon Prime tau pom nyob rau sab ntawm lub tsheb thauj khoom thaum nws tawm ntawm Amazon Warehouse … [+]
Copyright 2020 The Associated Press. Tag nrho cov cai
Nyob rau hauv rooj plaub uas koj xav tsis thoob, Prime Day tseem yog qhov tseem ceeb. Thoob ntiaj teb, Amazon Prime cov neeg siv khoom tau ua 300 lab kev yuav khoom xyoo no ib leeg - ntau dua li Prime Day hauv Amazon keeb kwm ntev. Vim li cas xyoo no Prime Day thiaj li raug ntaus? Thiab Prime Day qhov kev muaj koob meej txhais li cas rau cov lag luam me thiab nruab nrab, cia nyob ib leeg rau cov neeg siv khoom lag luam hnyav ntxiv?
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Txhawm rau nkag siab txog qhov ua tiav ntawm lub xyoo no Prime Day, nws yog ib qho tseem ceeb kom pom nws nyob rau hauv lub lens ntawm kev lag luam tam sim no. Tus neeg siv khoom tus nqi ntsuas tau nce ntau dua 9 feem pua Lub Rau Hli 2022, 41-xyoo siab. Cov neeg siv khoom tau cog lus tias yuav txiav rov qab rau txhua yam, los ntawm kev noj mov mus rau cov kev pabcuam raws li kev tso npe mus rau kev tsav tsheb, yog li los ntawm kev lag luam, nws tsis paub meej tias xyoo no Prime Day yuav mus li cas.
Rau Amazon feem, nws tau ceev nrooj rau lub xyoo no Prime Day ua tiav los ntawm kev qhia txog cov neeg siv nyiaj dim, ntau dua li cov nyiaj muag khoom tau txais txiaj ntsig - uas yog qhov kev hloov pauv hauv qhov nws tau nthuav tawm. Txawm li cas los xij, cov khw muag khoom loj loj puas tau profit. Qhov tseeb, tag nrho cov khw muag khoom hauv online thoob plaws Tebchaws Meskas ntaus yuav luag $12 billion Hnub Prime Hnub - yuav luag 9 feem pua siab dua li kev lag luam e-lag luam tag nrho thaum lub xyoo dhau los. Thiab txawm hais tias Prime Day yog Amazon qhov kev tshwm sim, ntau lwm cov khw muag khoom loj, los ntawm Kev Yuav Zoo Tshaj Plaws rau Lub Hom Phiaj, muaj peev xwm ua kom muaj txiaj ntsig ntawm Prime Day txoj kev vam meej - thiab Asmeskas 'kev xav txuag. Yog tias koj tab tom saib cov xov xwm ua rau Prime Day, koj xav tias Dub Friday tuaj ntxov xyoo 2022.
Kev siv zog ua kom nthuav dav kev nplua nuj
Nws tsis muaj qhov zais cia uas Amazon tau ntsib nws txoj kev ncaj ncees ntawm kev thuam rau ntau qhov kev xav yog kev tuag ntawm kev lag luam me. Txawm hais tias thaum muaj kev sib kis thoob ntiaj teb, uas tau yuam ntau lub lag luam kaw, Amazon tuaj yeem ua ob npaug ntawm nws cov nyiaj tau los ntawm kev muag khoom $ 2.6 nphom hauv 2019 txog $ 5.2 nphom hauv 2020. Nyob rau hauv xyoo tas los no, Amazon tau tab tom nrhiav los hloov cov lus piav qhia, ua rau kev siv zog ntxiv los coj cov neeg siv khoom mus rau cov muag khoom me me thiab nruab nrab hauv kev sib zog los nthuav tawm cov nyiaj txiag.
Txij thaum Lub Rau Hli 21 txog Lub Xya Hli 11, cov neeg siv khoom tau muab lub sijhawm los yeej khoom plig zoo li txhua yam kev siv nyiaj-them mus rau Super Bowl rau kev tso npe hauv kev sib tw me me. Thaum sau npe, cov neeg siv khoom tau txais kev nkag ntxiv rau txhua $ 1 lawv siv rau cov khoom lag luam me uas tsim nyog. Tsis tas li ntawd, Amazon curated xaiv cov khoom los ntawm cov khoom me me, American hom thiab cov neeg tsim khoom los tsim ib qho tshwj xeeb storefront ntawm Amazon nws tus kheej. Qhov kev zov me nyuam tau txais nyiaj los ntawm Amazon, thiab tag nrho, nws tau ua tiav zoo. Cov neeg siv khoom siv nyiaj ntau dua $ 3 nphom rau ntau dua 100 lab cov khoom lag luam me suav nrog hauv Kev Txhawb Cov Lag Luam Me kom yeej qhov kev sib tw loj. Yog tias koj suav, qhov ntawd txhais tau tias 1 ntawm 3 yam khoom muag ntawm Prime Day tau mus txhawb cov lag luam me. Yog li, tag nrho, nws yog qhov yeej rau cov lag luam me hauv Asmeskas. Txawm li cas los xij, nrog cov lag luam me suav txog 44 feem pua ntawm kev lag luam, nws yuav zoo dua kom pom cov lej ntawd txuas ntxiv mus rau cov khw muag khoom me me.
Cov neeg siv khoom mus rau qhov chaw sib tham
Qhov peb tau kawm los ntawm lub xyoo Prime Hnub no tsis yog ntau lub foob pob hluav taws kev tshawb fawb raws li qhov kev nkag siab zoo: thaum muaj kev lag luam poob qis, cov neeg siv khoom yuav mus qhov twg qhov kev pom zoo. Thiab peb tsis yog tham txog yam khoom siv hauv tsev xwb. Tseeb, feem ntau (ze li 60 feem pua) ntawm Prime Day cov khoom muag tau tsawg dua $ 20, tab sis cov neeg siv khoom tsis tau tsom mus rau cov khoom tseem ceeb hauv tsev xws li cov hnab khib nyiab thiab daim ntawv. Tsis yog, lawv yeej xav mus kav khw. Qee cov khoom nrov tshaj plaws muag suav nrog cov khoom xws li cov ntaub qhwv thiab cov ntaub so, tab sis lawv kuj suav nrog cov khoom xws li Hluav Taws TV, Echo ntse hais lus, looj tsom iav dub, Apple Watch Series 7, thiab Le Creuset chav ua noj "tseem ceeb." (Yog tias koj ua raws li, Apple Watches thiab Le Creuset cookware tsis nyob ze qhov pheej yig lossis qhov tseem ceeb.) Qhov peb tau pom nyob rau xyoo no Prime Day yog tias cov neeg siv khoom tseem txaus siab yuav yog tus nqi yog. Tseeb tiag, yuav luag 35 feem pua hais tias lawv tos Prime Day los yuav ib yam dab tsi ntawm luv nqi, thaum tsuas yog 28 feem pua hais tias lawv ua tau dhau ntawm kev sib tham vim nws tsis tsim nyog. (Ua lej, txhais tau hais tias 72 feem pua yuav txaus siab yuav ib yam dab tsi uas lawv tsis xav tau vim tias tus nqi raug - feem ntau pom tseeb.)
Hnub Prime Hnub, Amazon qhov kev tshaj tawm ua lag luam me, thiab ntau qhov kev txo nqi ntau yam uas tau tshwm sim rau lub hlis no yeej muab qhov ntsuas litmus rau cov neeg siv khoom ntseeg siab ntawm lub sijhawm no tom qab kis thoob qhov txhia chaw. Kuv txhawj xeeb tias qhov kev qeeb qeeb ntawm Prime Day tuaj yeem ua rau muaj kev ntshai ntau dua. Txawm li cas los xij, nws tsuas tsis tig tawm li ntawd. Tam sim no, nws muaj kev nyab xeeb hais tias cov neeg siv khoom txaus siab siv tam sim no kom txuag tau qee qhov tom qab yog tias muaj cov khoom lawv cia siab tias yuav yuav li cas. Qhov teeb meem, tau kawg, yog tias kev lag luam toj roob hauv pes ntawm kev lag luam niaj hnub no yog dab tsi tab sis ruaj khov. Cov mob Coronavirus tau nce ntxiv. Cov paj laum yog nce. Cov nqi rau yuav luag txhua yam yog nce. Thiab raws li cov nqi no txuas ntxiv hnyav rau cov neeg siv khoom Asmeskas, peb yuav tsum thaum kawg pom qee qhov kev txaus siab los yuav.
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Tej zaum xaus rau kev lag luam me yog haum rau Prime Day uas yog qhov tsis txaus ntseeg rau nws cov koom tes ua lag luam me. Los ntawm Amazon txoj kev xav, tsom mus rau cov lag luam me tsuas yog ua rau muaj kev nkag siab zoo. Qhov no yog ib yam dab tsi uas kuv tau tawm tswv yim rau lub sijhawm ntev thiab thaum nws tsis yog txhua yam ua tau zoo, lawv tseem khwv tau nyiaj los ntawm kev pab lwm tus. Ua ke qhov no nrog lawv lwm txoj kev pib nyiam siv thev naus laus zis kom zoo los pab tiv thaiv kev dag ntxias thiab tiv thaiv cov khoom lag luam kev txawj ntse, thiab nws yog qhov tseeb tias Amazon tab tom ua nws txoj haujlwm los ua kom tag nrho cov khw muag khoom lag luam zoo dua. Yog lawm lawv tseem yog e-lag luam loj, tab sis lawv tsis snuffing tawm kev sib tw rau lawv tus kheej nce, uas yog refreshing pom.
Tau qhov twg los: https://www.forbes.com/sites/danielnewman/2022/07/21/prime-day-2022-delivered-despite-macroeconomic-concerns/