Pilot Project muab cov peev txheej los pab Start-Up Brewers Launch

Dan Abel thiab Jordan Radke tau pom qhov txawv txav tsis sib xws rau xyoo dhau los: nws yooj yim dua los pib hauv kev muaj tswv yim zoo li suab paj nruag lossis kev yees duab dua li nws yog pib lub brewery.

Abel, uas yav dhau los yog ib tug kws ntaus nkauj, thiab Radke, uas tau nyob rau hauv kev yees duab, pom tau hais tias ob qho tib si suab paj nruag thiab kev yees duab muaj kev pab rau cov pib tshiab. Abel hais tias "Kuv tau ua tag nrho kev tawm mus rau LA yam tsis muaj nyiaj daus las rau kuv lub npe los ua raws li kuv txoj kev npau suav, thiab ua tus hu nkauj-songwriter, tab sis kuv muaj ntau cov peev txheej," Abel hais. "Yog tias kuv xav mus ncig xyuas, kuv tau ua haujlwm nrog tus thawj coj thiab tus neeg sawv cev. Yog tias kuv xav kaw, kuv tau ua haujlwm nrog lub studio kaw suab thiab suab engineer. Qhov kev pheej hmoo ntawm kuv dhia hauv taub hau thawj zaug rau hauv kev lag luam suab paj nruag tau txo qis los ntawm cov peev txheej muaj. "

Tom qab ob xyoos hauv LA, Abel tau raug coj mus rau kev lag luam ntawm suab paj nruag, thiab nws thiaj li xaus rov qab rau hauv Midwest hauv 2016, ua haujlwm rau Reverb hauv Chicago. Nws nyob ntawm no tias nws rov txuas nrog Radke, nws tus phooj ywg zoo tshaj thaum yau thiab tsev kawm qib siab, thiab ob leeg pib ua npias hauv Abel lub chaw nres tsheb. Abel hais tias "Peb tau paub sai sai txog qhov sib piv ntawm kev lag luam suab paj nruag thiab kev yees duab, thiab peb pib xav tsis thoob tias nws yuav siv li cas los pib lub brewery," Abel hais. "Peb tau pom sai sai tias tsis muaj cov peev txheej lossis cov chaw tsim khoom lag luam brewery."

Yog li ntawd, Abel thiab Radke pib tshawb nrhiav thiab txheeb xyuas txhua yam uas yuav tsum tau ua brewer yuav xav tau, thiab muab lawv tag nrho ua ke, lawv tau tsim tsa. Pilot Project hauv Chicago thaum Lub Yim Hli 2019.

Abel hais tias "Peb pib nrog tsib lub npe los tsim, thiab plaub yog npias thiab ib qho nyuaj kombucha," Abel hais. "Peb paub tias peb lub tswv yim yuav siv qee yam haujlwm rau pej xeem kom nkag siab, tab sis cov neeg ua lag luam, uas yog peb lub hom phiaj tseem ceeb, tau txais tam sim ntawd."

Julie Kikla, Lake Tahoe adventurer thiab kombucha enthusiast, yog ib tug brewer uas tam sim ntawd to taub lub tswvyim. Tom qab lub asthiv ntev ntawm kev caij ski thiab hiking, Kikla tau tshoov siab los tsim nws tus kheej kombucha hom, tab sis nws sai sai pom qhov tsim ROVM Hard Kombucha yuav nyuaj.

"Thaum kuv paub txog lub peev thiab lub sijhawm ua haujlwm nws yuav siv sijhawm kom tau ROVM tawm hauv av, nws zoo li tsis yog pib," nws hais. "Lub hauv paus ntsiab lus yog qhov tsis tsim nyog siab, thiab tsis muaj txoj hauv kev uas kuv tuaj yeem ua kom yooj yim siv cov khoom tshwj xeeb hauv cov dej haus hluas yam tsis muaj ntaub ntawv ntau dua li cov phooj ywg thiab tsev neeg."

Kikla tau mus txog rau Pilot Project thaum pib muaj kev sib kis thoob plaws xyoo 2020, thiab lawv tau pib ua haujlwm nrog nws. Nws hais tias "Yog tsis muaj Pilot, peb yuav tsis tau ua los ntawm lub tswv yim los tsim, cia nyob ib leeg loj hlob," nws hais. “Muaj ntau txoj kev thaiv. Lawv cov kev txhawb nqa thiab kev txawj ntse tau pab hloov ROVM los ntawm lub rooj muag khoom tom qab mus rau qhov kev sib tw tag nrho, tau txais txiaj ntsig khoom siv tes ua khoom noj. "

Nyob rau hauv ze li ntawm peb xyoos txij li thaum Abel thiab Radke pib Pilot Project, lawv tau ua tiav 13 hom, suav nrog tsib tus poj niam ua lag luam, tsuas yog lub thib ob dub brewery hauv Chicago thiab Indian brewery. Abel hais tias "Nrog txhua lub npe peb tso tawm, peb lub network loj dua, thiab txhua yam ntawm peb lub npe tshiab tau tso rau ntawm lub xub pwg nyom ntawm cov khoom lag luam uas tau los ua ntej lawv," Abel hais.

Abel hais tias qhov kev ua tiav tiav, yog kom tau tus brewer mus rau 1,000 barrel pib. "Thaum peb thawj zaug pib Pilot, nws yuav siv li ntawm cuaj lub hlis mus rau ib xyoos kom ncav cuag qhov ntawd, tab sis hnub no, peb tuaj yeem coj lawv mus rau qhov ntawd tsis pub dhau rau lub lis piam. Abel hais tias "Thaum koj mus txog qhov kev ntsuas ntawd, koj tau ua rau peb lub cev tsis zoo," Abel hais. "Nrog peb lub chaw tsim khoom, lub hom phiaj yog muab koj tso rau hauv koj tus kheej qhov chaw, yog tias qhov ntawd yog koj lub hom phiaj, lossis kom muaj kev cog lus, yog tias qhov ntawd yog koj lub hom phiaj."

"Rau peb, Chicago yog peb lub lag luam sim," Abel hais. "Nws yog kev lag luam nyuaj, nws yog (paub) ua lub tuam txhab npias npias ntawm Asmeskas yog li peb paub yog tias peb tuaj yeem siv lub tswv yim no hauv lub nroog no, ces peb tau coj mus rau lwm lub khw."

Qhov Pilot Project yog nyob nruab nrab ntawm kev nrhiav nyiaj txiag los ua qhov ntawd - coj lawv lub tswv yim ntawm kev tsim khoom noj khoom haus thoob tebchaws thiab thoob ntiaj teb. "Peb xav tau tshaj tawm 50 lub tswv yim tshwj xeeb txhua xyoo," nws hais.

Funkytown Brewery yog ib qho ntawm Pilot Project cov dab neeg ua tiav tsis ntev los no. Rich Bloomfield tau los ua phooj ywg nrog Zack Day thiab Greg Williams hauv tsev kawm ntawv hauv Oak Park, thiab peb ntawm lawv tau mus kawm Grambling State University ua ke. Nyob rau hauv 2017, lawv pib brewing nyob rau hauv tsev, nrog rau lub hom phiaj ntawm pib lawv tus kheej brewery. Bloomfield hais tias "Peb xav coj qhov kev xav ntawm Dub brewer rau kev lag luam npias, uas tsawg dua 1 feem pua ​​​​Black-owned," Bloomfield hais.

Peb tus phooj ywg tau pib ua haujlwm nrog Pilot Project nyob rau nruab nrab xyoo 2021 kom pib Funkytown Brewery thaum Lub Kaum Hli 2021. "Peb xav tias peb muaj cov khoom lag luam zoo kawg nkaus, kev lag luam zoo thiab kev lag luam muaj txiaj ntsig los daws cov teeb meem uas yuav los, tab sis peb tsis muaj txoj hauv kev los tsim npias ntawm nplai, "Bloomfield hais. "Pilot Project tau sau tag nrho cov seem seem."

"Lawv tau pab peb pib hauv kev sib tw ua lag luam nrog cov kws tshaj lij uas peb yuav tsis muaj peev xwm ua tiav ntawm peb tus kheej lossis nrog ib txwm muaj, cog lus brewer," nws hais.

Tsis pub dhau rau lub hlis, Funkytown tau loj hlob mus rau ntau dua 200 tus neeg muag khoom muag thoob plaws thaj tsam Chicagoland ntau dua. Bloomfield hais tias "Pilot Project zoo li lub brewery hauv ib lub thawv," Bloomfield hais. "Koj coj koj lub zeem muag, cov khoom lag luam, kev lag luam tawm tswv yim thiab grit.

"Tom qab ntawd, koj qhib lub Pilot Project lub thawv, thiab muaj pab pawg muag khoom, faib network, pab pawg PR, cov kws pab tswv yim lag luam, cov kws pab tswv yim lag luam, cov khoom siv brewing thiab cov neeg ua haujlwm paub txog kev pab koj npias ntawm kais.

"Hauv peb txoj kev npau suav uas xav tau tshaj plaws, peb tsis xav tias yuav loj hlob sai sai no."

Tau qhov twg los: https://www.forbes.com/sites/jeanettehurt/2022/06/28/pilot-project-provides-resources-to-help-start-up-brewers-launch/