Pharrell Williams Ntawm Louis Vuitton: Vim Li Cas Nws Ua Tau Zoo

Rapper, singer, songwriter, record producer thiab tam sim no menswear muaj tswv yim thawj coj.

Cov kws tshuaj ntsuam thiab cov kws tshaj lij tau hnov ​​​​mob rau Pharrell Williams qhov kev teem sijhawm tsis ntev los no ua tus thawj coj muaj tswv yim ntawm cov khaub ncaws hnav ntawm Louis Vuitton yam tsis xav tsis thoob. Yog hais tias leej twg tuaj yeem sau cov khau ntawm ntau lub hyphenate lig designer Virgil Abloh, nws yuav yog Williams.

Sarah Unger, tus lwm thawj coj ntawm Cultural Insights rau Civic Entertainment Group hais tias "Pharrell yog ib qho ntawm cov neeg muaj npe nrov tshaj plaws," hais tias Sarah Unger. "Nws crystallized peb kev nkag siab ntawm kev lag luam-agnostic kab lis kev cai thov hais tias ib tug tshuab raj tuaj yeem muaj. LV yog hom ntau hom hyphenate - dhau ntawm lub tsev zam. Pharrell yuav muaj ntau qhov chaw ua si. "

Williams yog ib qho kev txav mus los, ua raws li Abloh, hais tias lwm tus kws tshuaj ntsuam xyuas, thiab tsis muaj neeg txawv txav rau kev zam, tau tsim cov khoom lag luam xws li Billionaire Boys Club thiab Ice Cream khau, thiab yav dhau los tau koom tes nrog cov npe xws li Adidas thiab Moncler.

Hemant Kalbag, tus thawj coj tswj hwm, Alvarez & Marsal Consumer Retail Group hais tias ""Tsis muaj qhov tsis ntseeg tias Pharrell yuav ua rau nws muaj kev cuam tshuam tshwj xeeb raws li nws qhov kev xav tsis thoob," “Tab sis kuv tsis cia siab tias yuav muaj kev hloov pauv hloov pauv. Uas tau hais tias, Pharrell yuav pab ua kom LV cuam tshuam rau cov neeg siv khoom LV tiam tom ntej. "

Williams yuav nthuav tawm nws thawj qhov khoom plig rau Fabkis lub tsev khoom kim heev nyob rau lub Rau Hli thaum Lub Rau Hli Ntuj ntawm Txiv neej Fashion Week hauv Paris. Cov yeeb yam yuav cim tsib xyoos tom qab Ablohs 'kev ua koob tsheej thawj zaug sau rau lub hom, qhov twg cov neeg tuaj saib suav nrog Kanye West, Kim Kardashian, Rihanna, ASAP Rocky, Takashi Murakami, Travis Scott thiab ntau dua. Ntau tshaj 2,000 tus qhua tuaj koom qhov kev tshwm sim, muaj nyob rau ntawm Palais Royal, suav nrog ntau txhiab tus tub ntxhais kawm hauv zos Abloh tus kheej tau caw. Nyob rau hauv tag nrho, qhov yeeb yam featured 56 tus txiv neej zoo li, nrog rau cov khaub ncaws, accessories thiab khau.

Cas Lub Neej Yav Tom Ntej

Williams 'cov ntaub ntawv qhia ntau ntxiv tuaj yeem muab cov lus qhia ntawm cov neeg siv khoom tuaj yeem xav tau los ntawm nws txoj haujlwm ntawm Louis Vuitton, sau tseg Kayla Marci, tus kws tshuaj ntsuam kev lag luam ntawm Edited.

Marci hais tias "Nws cuam tshuam rau kev hnav khaub ncaws, nthuav dav los ntawm nws tus kheej style thiab Billionaire Boys Club thiab Ice Cream cov ntawv, txhawb cov kab lis kev cai txuas ntxiv lub luag haujlwm hauv cov khoom kim heev, nqa ntawm Virgil Abloh cov keeb kwm," Marci hais.

Williams 'kev koom tes nrog Adidas nthuav tawm cov suab paj nruag-tig-tus tsim qauv lub peev xwm los tawm tsam cov khoom qub txeeg qub teg thiab ua kom lub vibe rau ib tiam tshiab, piv txwv li Samba, uas tuaj yeem txhais rau hauv cov khoom uas yuav los tom ntej ntawm Vuitton, cov kws tshuaj ntsuam xyuas cov haujlwm.

Marci hais tias "Los ntawm kev xav txog keeb kwm keeb kwm thiab cov cai hauv tsev," Marci hais. "Nws keeb kwm nrog kev ua kis las loj kuj tseem txhawb kev xav txog yav tom ntej Louis Vuitton X Adidas kev koom tes."

Williams 'kev sib raug zoo rau lub zej zog suab paj nruag yuav nyiam cov neeg siv khoom tshiab, Kalbag kwv yees.

"Txawm li cas los xij, cov pej xeem tseem ceeb - hluas dua, ntau hauv nroog, kev paub txog kev sib raug zoo - tsis zoo li yuav hloov pauv raws li kos," Kalbag hais. "Nws tsis paub meej yog tias Pharrell yuav muaj tib lub ntiaj teb kos duab zoo li Virgil, uas feem ntau koom tes nrog cov neeg tsim qauv thoob ntiaj teb, txawm hais tias nws lub ntiaj teb muaj nyob thiab kev lees paub lub npe hauv tsev deb tshaj Virgil."

Lwm yam kev sib koom tes muaj tswv yim

Muab qhov txuas ntxiv rau cov neeg siv khoom txaus siab rau kev mus ncig thiab kev sib tw ntawm kev mus ncig thiab kev zam, Unger xav pom yuav ua li cas thiaj li nthuav dav nrog Vuitton tus thawj coj ua yeeb yam tshiab.

Unger hais tias "Kuv xav paub tshwj xeeb yog tias Pharrell tso nws lub cim rau ntawm LV lub tsev so tuaj rau Paris," Unger hais.

Tsis tas li ntawd, Williams 'poj niam txiv neej-nruab nrab ntawm kev saib xyuas tawv nqaij kab Humanrace, tuaj yeem muab txoj hauv kev nthuav dav rau Vuitton, Unger hais tias, tshwj xeeb tshaj yog raws li kev saib xyuas tawv nqaij muaj koob meej.

Williams tau tham yav dhau los txog kev nrhiav kev tshoov siab los ntawm txhua qhov chaw xws li billboards thiab kev tsim kho, Unger hais.

Yog li "tej zaum peb yuav pom nws tau txais qhov chaw tshwj xeeb, coj mus rau hauv kab lis kev cai ntawm nws Virginia Beach cov hauv paus hniav, lossis tej zaum nws yuav kos los ntawm architecture," Unger hais. "Rov qab rau xyoo 2013, muaj kev sib tham ntawm Pharrell tsim lub tsev prefab nrog tus kws kos duab lig Zaha Hadid. Xav pom cov duab kos saum toj no. "

mus rau pem suab

Txawm li cas los xij txoj kev muaj tswv yim Williams siv ntawm Vuitton, nthuav tawm nws qhov kev nthuav tawm zam kev sau nyob rau lub Rau Hli yuav yog qhov kev cia siab thiab ntsib nrog kev tshuaj xyuas hnyav, Marci hais tias, muab lub zog rau Williams 'ua raws li Abloh's thiab cov neeg tsim qauv yav dhau los.

"Cov xwm txheej ntawm 2022 tau ua rau cov neeg nyiam zam zam kom tau raws li cov neeg tsim qauv nto moo nrog kev tsis ntseeg siab, xav tau cov qauv tsim zoo thiab cov khoom siv coj los ua kom pom tseeb es tsis txhob tso siab rau hype thiab tsim lub sijhawm kis mob," Marci hais.

Tus txiv neej tsim lub luag haujlwm ntawm Vuitton tau qhib txij thaum Abloh, thawj tus neeg Asmeskas-Asmeskas tuav tus txiv neej tus thawj coj ua yeeb yam ntawm Vuitton, tuag los ntawm mob qog noj ntshav thaum lub Kaum Ib Hlis 2021.

Zam yog ib lub tsheb Abloh, tus kws tshaj lij engineer, kws tsim qauv, DJ thiab tus tsim ntawm Off-White khoom kim heev daim ntawv lo, siv los txuas rau yav dhau los thiab yav tom ntej.

"Qhov tseem ceeb rau kuv lub tswv yim qhia yog kev pom thoob ntiaj teb ntawm ntau haiv neeg txuas nrog DNA mus ncig ntawm [Louis Vuitton] hom, Abloh tau tshaj tawm rau Instagram, txog nws thawj zaug sau rau Vuitton hauv Paris, sau rau hauv kab lus: "Koj tuaj yeem ua nws ib yam nkaus. …”