Ib tus neeg siv khoom nqa ib tus dev nyob ze ntawm Petco Tsiaj Khoom siv lub hnab khw sab nraum lub khw hauv New York.
Angus Mordant | Bloomberg | Getty Dluab
Cov tswv tsiaj yuav hnov tsw los ntawm kev nce nqi, tab sis lawv tseem pampering lawv cov tsiaj thaum nws los txog rau zaub mov.
Lub lim tiam no, cov khw muag khoom tsiaj Chewy hais tias nws tsis pom kev lag luam tseem ceeb ntawm cov neeg yuav khoom hauv cov khoom noj tsiaj. Cov neeg muag khoom tsiaj sib tw Petco tau hais lus zoo sib xws rau lub lim tiam dhau los, txawm hais tias ob leeg tau sau tseg txog kev siv nyiaj rov qab rau cov khoom xws li cov hlua khi thiab cov khoom ua si.
Cov lus hais yog nyob rau hauv txoj kab nrog cov qauv ntawm cov tswv tsiaj nce zuj zus lawv cov miv thiab dev nrog cov khoom noj uas zoo li cov tais diav uas lawv xav pub rau lawv tus kheej lossis lwm tus neeg hauv tsev neeg. Txhawm rau kom muaj txiaj ntsig ntawm kev hloov pauv tsis tu ncua, Petco tsis ntev los no tau koom tes nrog cov khoom noj txom ncauj Clif los muag ib qho qauv rau tsiaj. Nws kuj launched ib kab ntawm khov, tib neeg-qib noj mov rau dev.
"Cov niam txiv tsiaj tab tom tsav tsheb ib qho kev lag luam loj tshaj plaws uas kev lag luam tsiaj tau pom thaum lawv nce nrhiav zaub mov tshiab, tib neeg-qib rau txhua tus neeg hauv tsev neeg," Petco CEO Ron Coughlin hais hauv kev tso tawm.
Coughlin tau hais tias qhov kev loj hlob ntawm "kev ua tib neeg" ntawm cov tsiaj phooj ywg yog coj los ntawm Gen Z thiab Millennial cov neeg siv khoom uas "mob siab" rau lawv cov tsiaj noj qab haus huv thiab kev noj qab haus huv.
Ntxiv nrog rau cov khoom noj zoo tshaj, Chewy thiab Petco pom lawv cov khoom noj qab haus huv thiab kev pabcuam raws li txoj hauv kev zoo dua sib tw nrog cov nqi qis los ntawm cov khw muag khoom xws li Amazon thiab Walmart. Nyuam qhuav pib lub hlis no, Chewy tau nthuav dav nws cov kev pabcuam kev noj qab haus huv nrog CarePlus, ib txoj kab ntawm kev noj qab haus huv tsiaj thiab kev tuav pov hwm.
Rau nws lub quarter thib ob, Chewy tau hais tias kev muag khoom tau nce 12.8% los ntawm ib xyoo dhau los mus rau $ 2.43 nphom raws li cov neeg yuav khoom tau hloov mus rau cov khoom noj tshiab thiab zoo tshaj. Petco tau hais tias nws qhov muag tau nce 3.2% rau $ 1.48 nphom thiab tshaj tawm qhov hloov pauv zoo sib xws.
Txawm li cas los xij, hom tsiaj tsis tiv thaiv los ntawm kev nce nqi nce siab uas ua rau cov neeg siv khoom txaus siab.
Petco thiab Chewy tau tshaj tawm cov kev xav tau ntawm cov khoom muag xws li cov thawv, txaj, leashes thiab cov khoom ua si thaum lub caij ntuj sov. Chewy tau sau tseg tias cov khoom zoo li no tsis tas yuav hloov pauv ntau npaum li qee yam khoom, thiab cov neeg yuav khoom tau xaiv hla lawv raws li tus nqi nce.
Chewy tau hais tias kev poob qis hauv cov khoom lag luam no yog ib ntus thiab nws xav tias qhov kev thov yuav rov qab los. Brian LaRose, Petco tus thawj coj saib xyuas nyiaj txiag, kuj tau hais tias kev txiav txim rau cov khoom "hloov, tsis raug tshem tawm."
Txawm li cas los xij, ob lub tuam txhab tau nruj lawv cov kev taw qhia puv xyoo, ib feem vim qhov kev xav tau softened. Ob lub tuam txhab txo qis lawv cov kev taw qhia nyiaj tau los rau lub xyoo. Petco tau hais tias tam sim no nws cia siab tias cov nyiaj tau los hloov kho ib feem ntawm 77 txog 81 xees. Nws yav dhau los kwv yees 97 xees rau $ 1.
Petco cov khoom lag luam poob qis ib ncig ntawm 24% xyoo rau hnub tim, thaum Chewy cov khoom lag luam poob qis ib ncig ntawm 41%.
Tau qhov twg los: https://www.cnbc.com/2022/09/01/pet-owners-pampering-animals-when-it-comes-to-food-despite-inflationary-pressures.html