Pernod Ricard nqis peev hauv Kev Npaj Haus Dej Haus Los Ntawm Fab Kis Cocktail Hom Cockorico, Chaw Tsim Khoom Tshiab Asmeskas

Pernod Ricard yog thawj koom ruam ntawm npaj-rau-haus dej cocktails. Tsuas yog ua ntej Christmas, Pernod Ricard France tau txais feem ntau hauv Cockorico, Lyon-raws li npaj-rau-kev pabcuam hom dej haus sib xyaw.

Pab pawg Paris-headquartered yuav muab kev faib tawm thiab kev taw qhia rau cov neeg tsim khoom lag luam.

Cockorico tau tsim nyob rau xyoo 2019 los ntawm kev tos txais qub qub Marc Bonneton thiab cov neeg lag luam Julien Maurel thiab Geoffroy Clavel.

Cov xov xwm no los txog ib hlis tom qab Pernod Ricard USA tau tshaj tawm qhov kev qhib siab RTD cov kaus poom ntawm lub tuam txhab Hiram Walker cog hauv Fort Smith, Arkansas. Cockorico yog Pernod Ricard thawj qhov kev nqis peev hauv qhov chaw ua ntej sib xyaw ua ke sab nraum lub npe nrov, suav nrog Malfy, Altos, Jameson, Malibu, thiab Beefeater. Tam sim no RTD cov ntaub ntawv suav nrog Malibu Pineapple Bay Breeze, Absolut Vodka Sodas thiab Jameson Ginger & Limes.

"Cov qeb npaj-rau-haus haus yog pawg loj hlob sai tshaj plaws hauv Dej Cawv, thiab qhov no yuav tsum txuas ntxiv mus rau lub neej yav tom ntej," sau tseg Natalie Accari, VP ntawm RTD & Convenience, ntawm email. "Cov neeg siv khoom tshwj xeeb tau txais txiaj ntsig zoo raws li RTD cov khoom lag luam uas xa cov khoom lag luam zoo, bar-zoo cocktails hauv hom yooj yim uas ua haujlwm rau txhua lub sijhawm. Peb tab tom nqis peev hauv pawg no kom ua tau raws li cov neeg siv khoom xav tau thiab txuas ntxiv lub sijhawm los txaus siab rau peb cov npe. "

Cockorico tsom rau kev npaj ua ntej, sib xyaw ua ntej cocktails, xws li cov classic (martinis, Old Fashioneds) mus rau quirky (Cosmopolitans, Pornstar Martinis, Espresso Martinis). Kuj tseem muaj ntau yam khoom qub qub, suav nrog Blonde B (vodka, daj citrus, mint cordial, vanilla) thiab Gin Garden (basil, gin, chartreuse, citrus cordial).

Pernod Ricard tsis tau qhia cov khoom muag lossis tus nqi yuav khoom.

Philippe Coutin, tus thawj coj ntawm Pernod Ricard France tau sau tseg tias "Peb zoo siab los pib qhov kev koom tes no nrog Cockorico, uas tau ntsib qhov kev loj hlob tshwj xeeb txij li thaum nws tsim," "Peb ntseeg siab tias peb yuav ua tiav ntau dua ua ke los ntawm kev siv ob qho tib si lub zog ntawm peb lub network faib khoom thiab peb cov kev txawj ntse hauv cov khoom npaj txhij. Peb qhov kev sib koom tes tseem qhib rau lub sijhawm los tsim cov haujlwm tshiab ua ke los ntawm kev sib xyaw ua ke ntawm peb cov peev txheej tsim kho tshiab. "

Los ntawm Pernod Ricard kev koom tes, tus tsim Bonneton sau Cockorico yuav tsom mus rau kev ua kom lawv txoj kev loj hlob sai. Tam sim no, lub hom tsuas yog muaj rau kev yuav khoom hauv Fabkis.

Lub Kaum Ib Hlis, Pernod Ricard tau nqis peev US $ 22m ntawm nws qhov chaw tsim khoom Fort Smith, nrog lub hom phiaj ntawm kev txhim kho nws cov peev txheej tsim RTD hauv Asmeskas.

"Qhov kev nqis peev mus ntev no thiab peb txoj kev cog lus rau cov neeg siv khoom yog qhov ua pov thawj rau kev loj hlob zoo heev uas peb pom hauv qeb rau xyoo tom ntej," hais tias Accari. "Txoj kab tshiab no tso cai rau peb kom muaj kev tswj hwm ntau dua thiab muaj zog los tsim cov khoom lag luam thiab pob khoom uas cov neeg siv khoom nyiam.

"Peb cia siab tias yuav pom qhov kev xav tau ntau ntxiv rau ntau hom kev npaj-rau-haus dej cawv cocktails ua nrog cov ntsuj plig zoo thiab cov khoom qab zib hauv cov ntawv ntim tshiab uas ua tau raws li txhua lub sijhawm. Peb cia siab tias cov qeb yuav txuas ntxiv mus rau hauv txoj kab nrog cocktail thiab bar tiam sis. "