Pepsi Tshaj Tawm Tsis Muaj Kev Tsim Khoom Sodas Hauv Russia - Koom Nrog Ntiaj Teb Zaub Mov Giants Tawm Amid Ukraine Invasion

Tojsiab

Haus dej loj heev PepsiCo tau tso tseg kev tsim ntau yam ntawm nws cov dej qab zib nrov hauv tebchaws Russia, Reuters qhia Hnub Tuesday, ib qho kev txav mus los ib hlis tom qab lub raj mis ntawm nws tus thawj sib tw Coca-Cola tshaj tawm tias nws tau tso tseg tag nrho kev muag khoom thiab kev tsim khoom hauv lub tebchaws thiab rau lub hlis tom qab Pepsi tshaj tawm cov phiaj xwm ncua kev muag khoom hauv lub tebchaws tom qab kev cuam tshuam ntawm Ukraine.

Cov Lus Tseem Ceeb

raws li Reuters, PepsiCo tau tso tseg kev tsim khoom lag luam rau txhua yam ntawm nws cov dej haus cawv-Pepsi-Cola, Roob Dew, Mirinda thiab 7Up- hauv tebchaws Russia, thiab tag nrho cov khoom lag luam tam sim no tau tag lawm.

Lub Peb Hlis, lub tuam txhab tshaj tawm nws tau ncua kev muag khoom ntawm nws cov dej haus hauv Russia thiab tseem tau tso tseg tag nrho cov peev peev thiab tshaj tawm hauv lub tebchaws.

Kev tsim cov ntawv sau rau ntawm lub raj mis qhia tias cov fwj tsis ntev los no ntawm Pepsi tau tsim rov qab rau lub Yim Hli 17, Reuters tsab ntawv ceeb toom ntxiv.

Txawm hais tias tsis muaj cov khoom tshiab ntawm PepsiCo cov dej qab zib tau tsim nyob rau hauv lub tebchaws nws tseem tsis tau paub meej tias cov khoom muag ntau npaum li cas tseem muaj nyob hauv cov khw muag khoom.

Raws li nws tau hais rau lub Peb Hlis, PepsiCo tseem muag "khoom noj txhua hnub xws li mis nyuj thiab lwm yam khoom noj siv mis, mis mis thiab khoom noj rau menyuam yaus," hauv tebchaws Russia.

Xov Xwm Peg

Lub hli tas los, Coca-Cola lub raj mis hauv Russia, Coca-Cola Hellenic Bottling Company, tshaj tawm nws tau "tso tseg tag nrho cov khoom tsim thiab muag" ntawm Coca-Cola cov npe hauv lub tebchaws. Lub tuam txhab tau hais tias nws yuav txo qis nws txoj kev lag luam hauv tebchaws Russia raws li lub npe Multon Partners thiab npaj tsuas yog ua haujlwm nrog cov npe hauv zos. Coca-Cola tsuas tuav ib tug 21.4% feem pua ​​​​ntawm cov tuam txhab bottling. Ntau lub tuam txhab Asmeskas nyiam Starbucks thiab McDonald lub tshaj tawm lawv tawm ntawm Russia ua ntej xyoo no.

Tus Keeb Kwm Tseem Ceeb

Pepsi koom nrog ntau lwm yam khoom noj thiab dej haus thoob ntiaj teb uas tau txo qis lossis ncua lawv cov lag luam hauv Russia xyoo no. Tom qab nws qhov kev cuam tshuam ntawm cov neeg nyob sib ze Ukraine Russia raug ntaus los ntawm txoj hlua ntawm Western-coj kev nplua nyiaj txiag, ua rau ntau lub npe sab hnub poob tawm. Tom qab pib reticence, Swiss zaub mov thiab dej haus loj Nestle tshaj tawm cov phiaj xwm hauv lub Peb Hlis xyoo no rau scale rov ua haujlwm nyob rau hauv Russia suav nrog kev muag khoom ntawm cov npe nrov xws li KitKat thiab Nesquik tom qab ntsib kev tsis pom zoo hu. Pepsi yog ib qho ntawm cov lag luam ua haujlwm ntev tshaj plaws hauv Asmeskas hauv Russia, muaj nkag mus lub teb chaws rov qab rau hauv 1971. Lub tuam txhab alluded rau qhov no nyob rau hauv nws lub Peb Hlis tshaj tawm sau tseg tias nws tuaj txog ntawm "qhov siab ntawm Kev Tsov Rog Txias thiab pab tsim ib qho chaw nruab nrab ntawm Tebchaws Meskas thiab Soviet Union."

ntxiv nyeem ntawv

PepsiCo xaus Pepsi, 7UP ntau lawm hauv Russia lub hlis tom qab cog lus tias yuav tsum nres hla Ukraine (Reuters)