Tojsiab
Peloton tau tsa tus nqi ntawm nws qhov kev tso npe txhua hli raws li nws txo tus nqi ntawm nws cov khoom siv, lub tuam txhab tshaj tawm Hnub Thursday, tom qab lub xyoo nyuaj rau lub tuam txhab kev tawm dag zog hauv tsev uas pom nws cov nqi khoom lag luam poob qis, ntau txhiab txoj haujlwm poob thiab kev them nyiaj ntawm CEO tshiab.
Cari Gundee caij nws lub tsheb kauj vab Peloton ntawm nws lub tsev thaum lub Plaub Hlis 06, 2020 hauv San Anselmo, … [+]
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Cov Lus Tseem Ceeb
Pib txij Lub Rau Hli 1, tus nqi rau Peloton qhov kev koom ua tswv cuab txhua hli yuav nce ntawm $ 39 txog $ 44 ib hlis hauv Asmeskas, thawj zaug Peloton tau nce nws cov nqi koom nrog hauv yim xyoo.
Tus nqi pib ntawm cov tsheb kauj vab tau qis dua mus rau $ 1,445 los ntawm $ 1,745, suav nrog tus nqi xa khoom $ 250, thaum pib tus nqi ntawm cov tsheb kauj vab poob mus rau $ 2,695 los ntawm $ 2,845, suav nrog tus nqi xa khoom $ 350, "kev txiav txim siab zoo" rau "ua si rau nplai," ntxiv rau. cov neeg tuaj yeem them taus cov khoom siv, lub tuam txhab tau hais.
Tus nqi ua tswv cuab rau Peloton's app, rau cov neeg siv khoom uas tsis muaj khoom siv, nyob ntawm $ 12.99 ib hlis.
Peloton cov khoom lag luam poob qis dua 4% rau hnub Thursday yav tav su thaum tus nqi hloov pauv tau tshaj tawm.
Tus Keeb Kwm Tseem Ceeb
Txawm hais tias Peloton qhov kev muag khoom tau nce siab thaum pib muaj kev sib kis, thaum lub gyms kaw thiab hauv tsev, qhia kev ua haujlwm nyob deb dhau los ua tus yuam sij rau kev tswj hwm qhov kev xav ntawm ib txwm muaj, lub tuam txhab tau tawm tsam kom ua tiav qhov kev vam meej raws li kev txwv tshem tawm thiab tib neeg rov qab mus rau kev tawm dag zog ntawm tus kheej. . Thaum Lub Ib Hlis, nws tau tshaj tawm tias lub tuam txhab tau tso tseg ib ntus tsim nws cov tsheb kauj vab thiab treadmills tom qab "txo qhov tseem ceeb" rau kev thov ntawm nws cov khoom thoob ntiaj teb. CEO thiab co-founder John Foley tau tawm ntawm nws txoj haujlwm thaum Lub Ob Hlis thiab tau hloov los ntawm Barry McCarthy, thiab lub tuam txhab txiav tawm kwv yees li 2,800 txoj haujlwm, suav nrog 20% ntawm nws cov neeg ua haujlwm. Cov khoom lag luam txuas ntxiv poob rau lub hlis ntawd thaum qhov hluav taws xob ib ntus tsoo nws cov tsheb kauj vab thiab treadmills, ua rau cov neeg siv khoom tsis tuaj yeem mus kawm. Lub hli ntawd, McCarthy hu ua qhov kev muag khoom tsis zoo li. Tab sis hauv kev nthuav qhia rau lub tuam txhab nag hmo, tus neeg ua lag luam ua lag luam Blackwells Capital tau hais kom Peloton xav txog kev muag, raws li CNBC thiab cov Phab ntsa Street Journal, ib yam dab tsi nws tau thawb rau qee lub sijhawm.
Tsis meej
Peloton tau sau cov xov xwm hauv lub Kaum Ob Hlis tom qab nws tau nthuav tawm hauv Sib Deev Thiab Lub Nroog rov pib dua, Thiab Tsuas Yog Li ntawd xwb. Carrie Bradshaw txoj kev hlub ntev, Mr. Loj, tuag los ntawm lub plawv nres tom qab caij tsheb kauj vab nyob rau hauv lub series 'premiere rov. Peloton tau hais tias nws tsis paub yuav ua li cas nws cov khoom yuav raug siv hauv kev ua yeeb yam, thiab ceev nrooj nplawm ib tug ad featuring Chris Noth, tus actor uas portrayed loj. Tab sis hnub tom qab lub ad tau deleted thaum Noth raug liam tias ua phem rau kev sib deev, uas nws tsis lees paub. Lub Ib Hlis, Tshaj Plaws kuj featured tus cwj pwm muaj mob plawv tom qab caij tsheb kauj vab Peloton.
ntxiv nyeem ntawv
Peloton CEO nqis nqis, Lub tuam txhab txiav 2,800 txoj haujlwm ua ib feem ntawm Kev Txhim Kho (Forbes)
Tau qhov twg los: https://www.forbes.com/sites/marisadellatto/2022/04/14/peloton-hikes-membership-price-but-cuts-equipment-costs/