NBCUniversal Inc. Peacock streaming kev pabcuam tau tshwm sim hauv lub khoos phis tawj lub khoos phis tawj hauv cov duab thaij duab thaij hauv Brooklyn Borough ntawm New York, Tebchaws Asmeskas, hnub Monday, Plaub Hlis 20, 2020.
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Kev pabcuam streaming Peacock tau maj mam pib ya nrog cov neeg siv khoom. Nws poob ntawm Comcast daim ntawv tshuav nyiaj li cas, txawm li cas los xij, tau nrawm.
Zoo li nws cov phooj ywg, Comcast tau nqis peev hauv nws cov streaming platform los ntawm kev tso ntau ntawm nws cov ntsiab lus ntawm Peacock. Tab sis nws tab tom los ntawm tus nqi hnyav.
yaj yuam hnyav nyiaj khwv tau los rau Comcast's NBCUniversal, nrog lub tuam txhab tshaj tawm hnub Thursday tias Peacock tau sau tseg qhov kev hloov pauv ntawm $ 978 lab hauv lub quarter thib plaub. Rau tag nrho lub xyoo, Peacock qhov kev poob yog nyob rau hauv raws li qhov uas lub tuam txhab tau ceeb toom ua ntej - txog $ 2.5 billion.
Qhov mob tseem tsis tau tas. Cov thawj coj hauv tuam txhab tau hais rau hnub Thursday Peacock poob yuav nce siab hauv 2023 ntawm ib ncig ntawm $ 3 nphom, tab sis cia siab tias nws yuav txhim kho tsis tu ncua tom qab ntawd.
Cov neeg lag luam 'tune tau hloov pauv txog kev ntxiv cov neeg siv khoom txawm tias tus nqi.
Mounting cov nqi thiab qeeb cov neeg siv khoom ntxiv ua rau Wall Street nug txog kev muaj peev xwm ntawm cov qauv lag luam streaming hauv xyoo tas los. Thaum twg Netflix qhia txog kev loj hlob ntawm cov neeg siv khoom lub lim tiam dhau los tsis yog nws cov khoom lag luam dhia, tab sis nws cov neeg sib tw tau txais txiaj ntsig los ntawm nws, Ib yam nkaus thiab.
Hnub Thursday, NBCUniversal CEO Jeff Shell tau hais tias lub tuam txhab tau "ua kom pom tseeb txij thaum pib peb yuav rov qab los" ntawm nws cov peev hauv Peacock. Nws hais ntxiv, "Kuv xav tias peb zoo siab txog qhov ntawd tam sim no," raws li tus streamer tshaj tawm kev loj hlob ntawm cov neeg siv khoom.
Shell tau sau tseg lub hom phiaj rau Peacock tag nrho yog ua kom rov qab los. NBCUniversal echoed dab tsi lwm tus thawj coj xov xwm tau hais nyob rau hauv lub hlis tsis ntev los no txog kev ncav cuag cov txiaj ntsig hauv streaming, tshwj xeeb tshaj yog Warner Bros. Kev Tshawb Nrhiav's David Zaslav raws li lub tuam txhab txiav rov qab cov nqi, nrog rau cov ntsiab lus.
Shell cov phooj ywg ua haujlwm tau hais rau hnub Thursday lawv zoo siab txog qhov kev pabcuam streaming. Peacock ntxiv 5 lab tus neeg them nyiaj - nws lub quarter zoo tshaj plaws - thiab lub platform tam sim no muaj ntau dua 20 lab tus neeg siv khoom.
NBCUniversal yog ib qho kawg uas nkag mus rau thaj chaw streaming nrog Peacock. Raws li lawv maj mam ua lawv txoj hauv kev streaming, lawv pib Peacock nrog qhov pheej yig dua, kev txhawb nqa kev tshaj tawm, ib yam dab tsi cov neeg sib tw tau nce mus rau hauv xyoo tas los.
Tseem, cov neeg siv khoom ntxiv Peacock rau lawv cov streaming lineup nyuam qhuav pib tuaj tos xyoo tas los. Qhov ntawd yuav yog vim nws qhov kev ua kis las sib sib zog nqus. Hnub Sunday Hmo Ntuj Kev Ncaws Pob ua si huab cua ib txhij ntawm lub platform, ib yam li 2022 World Cup kev sib tw thiab Askiv Premier League kev ua si.
NBCUniversal tsos ntawm lub platform tau pab, ib yam nkaus. Qhov kawg ntu ntawm kev txaus ntshai franchise "Halloween" tau nthuav tawm ntawm Peacock thiab hauv kev ua yeeb yam tib hnub thaum Lub Kaum Hli. Lub studio 2022 ntaus, "Tsis yog," kuj yog ib qho kev txhawb nqa, ntawm lwm tus, cov thawj coj tau hais.
Hnub tom qab tshaj tawm cov kev pab cuam los ntawm cable channel Bravo thiab tshaj tawm hauv xov tooj cua NBC tau zoo ib yam, cov thawj coj tau hais rau hnub Thursday.
Cov kev pabcuam NBC hnub tom ntej kuj tuaj ntawm tus nqi, txawm li cas los xij. Tau ntau xyoo, NBC cov ntsiab lus yuav tshaj tawm hnub tom ntej ntawm Disney's Hulu platform. NBCUniversal cia qhov kev cog lus ntawd tas rau xyoo tas los kom ntxiv dag zog rau Peacock hloov.
Thiab dua li ntawd, Propping nce kob nrog cov ntsiab lus nbbuniversal los ntawm nws cov kab kev tes hauj lwm kuj pab kom nws cov ntshav los ntshav ntawm lub comcast cable-tal cov neeg yuav khoom.
"Peb siv nyiaj ntau me ntsis los tsim cov ntsiab lus," Comcast Thawj Tswj Hwm Mike Cavanagh tau hais rau hnub Thursday. "Yog li kev tsiv teb tsaws qee cov ntsiab lus ntawd thaum lub qhov muag txav mus rau lub ntiaj teb streaming ntau dua, peb nyiam qhov peb tab tom ua thiab peb muaj lub xyoo zoo heev tau txais cov neeg siv nyiaj them rau 20 lab."
Qhia tawm: Comcast yog lub tuam txhab niam txiv ntawm NBCUniversal, uas yog tswv CNBC.
Tau qhov twg los: https://www.cnbc.com/2023/01/26/peacock-losses-to-peak-this-year-slowly-adds-subscribers.html