PBR sim Buck Media Trend Nrog Cov Ntawv Luam Ntawv Tshiab

Raws li cov xov xwm tshaj tawm thiab cov koom haum kis las ua qhov tseem ceeb hauv digital, video thiab kev tshaj xov xwm hauv zej zog txhawm rau koom nrog Generation Z cov pej xeem nyiam heev, Professional Bull Riders (PBR) tau npaj los ua tus qauv nrog cov ntawv luam tawm tshiab.

Kub Buckle, muaj npe tom qab PBR lub ntiaj teb tus yeej trophy, yuav tshaj tawm nws thawj qhov teeb meem thaum Lub Kaum Ob Hlis 9. Cov ntawv tshaj tawm ib nrab xyoo, muaj nyob rau ntawm cov ntawv xov xwm txhua qhov chaw rau $ 13.99, yuav nthuav qhia tshwj xeeb rau kev xam phaj thiab tom qab-tus-scenes nkag mus rau marquee bull caij cov xwm txheej thaum tseem nthuav tawm cov zoo tshaj plaws ntawm Western txoj kev ua neej nrog rau kev mus ncig, zaub mov, keeb kwm, iav thiab suab paj nruag.

Qhov teeb meem pib suav nrog kev xam phaj nrog ob zaug PBR ntiaj teb tus yeej Jose Vitor thiab 'Yellowstone' Lub hnub qub Cole Hauser, saib ua ntej ntawm cov tsheb thauj khoom hluav taws xob yuav los tom ntej, ib qho ntawm 10 qhov chaw ua haujlwm keeb kwm, thiab keeb kwm ntawm qhov ncauj ntawm kev tsim PBR 30 xyoo dhau los.

PBR CEO thiab tus thawj coj Sean Gleason hais tias "Kev ua neej nyob sab hnub poob tau suav tias yog qhov tshwm sim hauv cheeb tsam, tab sis kab lis kev cai cowboy tsis yog nyob hauv tsev lawm," said PBR CEO thiab tus thawj coj Sean Gleason. “Nyob rau hauv niaj hnub kab lis kev cai, nws yog Main Street. Western kov txhua qhov chaw ntawm pop kab lis kev cai, kev lom zem thiab zam. Western influences nyob rau hauv Broadway, hauv kev tshaj tawm hauv TV, thiab tau thawb mus rau hauv cov zej zog rap-infused ntawm Compton thiab Hot 'Lanta.

"Qee tus neeg yuav pom peb cov kev ua si tsuas yog tsim tawm qhov kev vam meej ntawm 'Yellowstone,' thiab peb zoo siab heev uas muaj Cole Hauser ntawm peb thawj daim npog, tab sis raws li PBR ua kev zoo siab rau peb lub hnub nyoog 30 xyoo, peb tau pab thawb cowboys mus rau hauv lub ntsiab lus. peb caug xyoo."

Pib xyoo 1992 thaum 20 tus neeg caij tsheb los ntawm lub voj voog rodeo tau nthuav tawm los qhia txog kev caij nyuj ua ib qho chaw sib cais, Kev Txhawb Nqa Phaib tam sim no muaj ntau dua 500 tus neeg caij tsheb sib tw hauv 200+ cov xwm txheej txhua xyoo thoob plaws Tebchaws Meskas, Australia, Brazil, Canada thiab Mexico.

Ib lub chaw muag khoom ntawm Endeavor txij li xyoo 2015, PBR's Unleash The Beast ncig saib thiab Pab Pawg Series tau tshaj tawm hauv TV hauv CBS, CBS Sports Network, Pluto TV, Recast thiab lwm cov tes hauj lwm thoob plaws ntiaj teb mus txog ib nrab lab tsev neeg hauv 130 lub teb chaws thiab thaj chaw.

Tawm ntawm cov av, PBR tsis ntev los no tau qhib nws lub 11th PBR Cowboy bar, hauv Huntsville, Ala., nrog tsib qhov kev npaj yuav qhib rau xyoo 2023.

Gleason hais tias "Peb yog tus sawv cev, kev cuam tshuam thiab kev txhawb nqa kev nthuav dav Western txoj kev ua neej thiab kab lis kev cai cowboy," Gleason hais. "Hauv kev ua kis las, PBR twb muaj lub kaus mom cowboy. Nrog rau txoj haujlwm ntawd peb tuaj yeem txuas cov khoom lag luam mus rau ntau qhov chaw - txawm tias nws yog lub teb chaws cowboy tuav, ntawv xov xwm tshiab, cov khoom siv rau cov neeg siv khoom, lossis cov yeeb yaj kiab TV thiab cov yeeb yaj kiab zoo siab ntawm lub qab ntug. "

Kev tshaj tawm cov ntawv luam tawm, tshwj xeeb tshaj yog nyob rau niaj hnub no digital-thawj toj roob hauv pes, yuav tsis yooj yim feat. Kwv yees cov nyiaj tau los rau kev tshaj tawm ib ntus, suav nrog cov ntawv xov xwm, poob 40.5% los ntawm $ 40.2 nphom hauv xyoo 2002 txog $ 23.9 nphom hauv 2020, raws li mus rau US Census Bureau's Service Annual Survey (SAS).

Nrov tshaj tawm suav nrog ESPN The Magazine, Playboy thiab O, Lub Oprah Magazine tso tseg luam tawm xyoo 2020 hauv kev pom zoo digital, thaum Dotdash Meredith tsis ntev los no tshaj tawm nws yuav tsum tsis txhob luam tawm rau XNUMX phau ntawv xov xwm suav nrog Lom ze txhua lub, Health thiab InStyle.

Txawm hais tias muaj kev hloov pauv li cas tib neeg siv xov xwm thiab cov nqi nce, 60 luam tawm cov ntawv xov xwm pib Hauv 2020 thaum lub sijhawm qhov siab ntawm tus kabmob coronavirus pandemic.

Kub Buckle yog luam tawm nyob rau hauv kev koom tes nrog a360media, cov publishers ntawm celebrity thiab noj qab haus huv thiab noj qab haus huv cov phau ntawv Magazine nrog rau Tus txiv neej phau ntawv Journal, Soap Opera Digest, peb txhua lub limtiam thiab Poj niam's ntiaj teb no. Kwv yees li 140,000 daim ntawv luam ib qhov teeb meem yuav raug tsim tawm.

"Muaj ib qho chaw rau cov ntawv tshaj tawm zoo uas ntim nrog cov duab zoo nkauj thiab sau ntawv zoo," hais tias a360media tus thawj tswj hwm thiab tus thawj coj xov xwm Doug Olson. "Tsis muaj ib yam dab tsi cuam tshuam txog kev zaum nrog ib phau ntawv xov xwm uas koj nyiam. Kev ua neej nyob sab hnub poob yog kub liab, thiab PBR tseem loj hlob hauv qhov chaw, nyiam ntau lab tus kiv cua nyiam.

"Peb ntseeg tias lub sijhawm zoo tshaj plaws los tso tawm Kub Buckle, uas yuav ua haujlwm rau PBR ncaj ncees, thaum qhia lub ntiaj teb ntawm Western kev ua si rau cov neeg tuaj saib tshiab thiab koom nrog. "