Cam khwb cia cov tswv cuab ntawm ntaus Paramount yeeb yam "Yellowstone."
Getty Images rau Paramount Network
Paramount + muaj ntau yam kev sib cav txog cov ntsiab lus-ntseeg thaum lub quarter thib plaub 2022, nrog hneev nti ntawm Yellowstone lub caij tsib thiab qhov debut ntawm smash ntaus Sab saum toj rab phom: Maverick. Nws hloov tawm cov ntsiab lus yeej coj mus rau cov neeg siv khoom loj yeej.
Paramount tshaj tawm rau hnub Thursday qhov kev nthuav dav 9.9 lab kev loj hlob hauv Paramount + cov neeg siv khoom, loj dua li lwm cov streamer tau sau tseg rau tib lub sijhawm. Paramount + tshaj Netflix (nce 7.7mn), Disney+ (nqis 2.4 lab), Hulu (nce 800,000) thiab Peacock (txog 5 lab).
"Nyob rau hauv 2022, peb cov ntsiab lus cav tau ua pov thawj nws tus kheej nyob rau theem siab tshaj," Bakish hais. "Xav tias xyoo no cov yeeb yaj kiab loj tshaj plaws hauv tsev, Sab saum toj rab phom: Maverick, thiab tsib lwm tus lej. Nov yog tus naj npawb ib qhia hauv TV, Yellowstone, thiab nws expanding ntug, ntxiv rau huab hwm coj-kev ua lag luam tshaj tawm hits nyiam FBI, NCIS thiab nrov Paramount + originals nyiam Tulsa King, 1923 thiab Criminal Minds: Evolution. "
Paramount + tam sim no zaum ntawm 56 lab tag nrho cov neeg siv khoom, deb ua ntej ntawm Peacock 20 lab tus neeg siv nyiaj them txawm tias zoo tom qab Netflix 230.8 lab thiab Disney + 161.8 lab. Nws sawv ntsug kom tau txais cov neeg siv ntau dua thaum Showtime tau koom ua ke rau hauv qhov kev pabcuam streaming tom qab xyoo no, tab sis nws tseem nyob ruaj khov hauv qib thib ob ntawm cov streamers.
Txawm li cas los xij, cov txiaj ntsig loj tau pom meej meej rau Paramount qee qhov kev ntseeg siab. Thaum lub sijhawm hu, Paramount Global Thawj Tswj Hwm thiab CEO Bob Bakish tau hais tias Paramount + yuav nce nqi hauv 2023, ua rau muaj kev ntseeg siab hauv kev thov rau nws cov ntsiab lus.
Bakish tau sau tseg tias thoob ntiaj teb, Yellowstone thiab Maverick yog cov neeg tsav tsheb loj tshaj plaws.
Thaum lub sijhawm hu, cov thawj coj tau sau tseg tias lawv tau tsom mus rau kev tsim kom muaj txiaj ntsig streaming kev lag luam, uas tau ua pov thawj qhov kev sib tw rau txhua tus neeg hauv kev lag luam. Bakish tau hais tias "Cov nyiaj tau los ntawm qhov ntsuas yog qhov tseem ceeb rau kev tsim kom muaj txiaj ntsig streaming lag luam thoob plaws ntiaj teb," Bakish hais. "Peb yuav ua raws li qhov ua ntej thiab qhov tseem ceeb tshaj plaws los ntawm kev siv peb cov ntsiab lus tseem ceeb uas yuav ua rau cov nyiaj tau los loj hlob raws li tus nqi nce."
Txog qhov kawg, Paramount + yuav nce tus nqi rau qib hwm ntawm $ 2, txog $ 11.99 thiab txhawb nqa qib hauv qab ntawm $ 4.99 txog $ 5.99. Cov thawj coj tau sau tseg tias tus nqi yuav hloov pauv thaum lub quarter thib peb, thaum lub sijhawm ntawd Showtime yuav ntxiv mus rau Paramount + quav.
Bakish tau sau tseg tias lub tswv yim yog nyob ntawm kev cia siab txuas ntxiv ntawm franchises uas yuav coj cov neeg siv khoom mus rau qhov kev pabcuam thiab ua rau lawv koom nrog. Nws Taylor Sheridan tau txais kev txhawb nqa, tus txiv neej qab Yellowstone, Tulsa, Tus kav nroog Kingstown thiab ntau, raws li qhov tseem ceeb rau kev loj hlob ntawm Paramount +.
Paramount tau sau tseg tag nrho qhov poob ntawm cov nyiaj tau los ntawm 7%, uas nws tau txais txiaj ntsig los ntawm kev lag luam poob, tshwj xeeb tshaj yog nyob rau theem thoob ntiaj teb. Cov nyiaj tau los tag nrho $ 5.9 billion, thiab tag nrho cov nyiaj tau los tshaj tawm tau tawm 5%. Tus Thawj Saib Xyuas Nyiaj Txiag Naveen Chopra tau kwv yees kev tshaj tawm yuav rov qab los rau xyoo 2023, tshwj xeeb tshaj yog nyob rau ib nrab xyoo ntawm lub xyoo.
Bakish tau hais tias lub tuam txhab yuav tsom mus rau ib feem hauv 2023 hauv kev nthuav dav Paramount + thoob ntiaj teb, thaum hais tias nws yog ib qho tseem ceeb rau kev kho cov tswv yim rau cov cheeb tsam me me uas cov kev pabcuam tau siv.
Bakish tau hais tias "Kev tshaj tawm yog lub sijhawm thoob ntiaj teb, thiab kev lag luam thoob ntiaj teb yog ib feem tseem ceeb ntawm cov haujlwm ntawd," Bakish hais. "Peb tab tom saib ntau lub khw no los ntawm kev ua lag luam."
Tau qhov twg los: https://www.forbes.com/sites/tonifitzgerald/2023/02/16/yellowstone-effect-paramount-adds-an-industry-best-99-million/