Panera Bread qhov chaw nyob hauv Spring Hill, Florida.
Jeff Greenberg | Universal Duab Pawg | Getty Dluab
Pib hnub Monday, tsav-thre cov neeg siv khoom ntawm ob qhov chaw Panera Bread nyob rau sab saud New York yuav muaj lawv cov xaj xaj los ntawm lub khoos phis tawj hauv kev sim ntawm kev txawj ntse thev naus laus zis qhov tseeb thiab muaj peev xwm txo qis lub sijhawm pabcuam.
Sandwich saw yog lub tuam txhab tsev noj mov tshiab tshiab los nqis peev hauv kev txhim kho kom zoo rau kev tsav tsheb dhau los. A surge nyob rau hauv tsav-thru order thaum lub sij hawm Covid pandemic coj mus rau cov kab ntev ntawm cov tsheb qhwv ib ncig ntawm cov khw noj mov, thawb cov chains kom tsom mus rau kev ceev ntawm kev pabcuam thiab kev txiav txim kom raug.
Piv txwv li, McDonald lub kuj tau ua hauj lwm los automate nws txoj kev tsav-thru, tshaj tawm kev koom tes xyoo tas los nrog IBM ua hauj lwm rau lub hom phiaj ntawd. Yum Hom ' Taco Bell thiab Tsev noj mov Brands International's Burger King tau tsim ob txoj kev tsav tsheb ntawm qee qhov chaw kom cov neeg siv khoom tuaj tos lawv cov xaj digital sai dua. Fast-casual chains nyiam Tua Shake thiab Qab zib uas ib zaug balked ntawm tsav-thru kab tau ntxiv lawv.
Panera Bread yog siv OpenCity lub suab-ordering technology, hu ua Tori. Kev pib ua haujlwm tau nce $ 6.82 lab los ntawm cov tub ua lag luam ntiag tug, muab lub tuam txhab tus nqi ntawm $ 26.82 lab, raws li Pitchbook. Txog tam sim no, nws cov thev naus laus zis tau siv los ntawm ntau dua ob lub tsev noj mov, suav nrog tsawg kawg ib qho chaw Popeyes hauv Louisiana, OpenCity lub vev xaib tau hais.
Cov nqe lus nyiaj txiag ntawm Panera qhov kev pom zoo nrog OpenCity tsis tau nthuav tawm.
Ntawm Panera, cov neeg siv khoom yuav cuam tshuam nrog Tori thaum lawv rub mus rau tus hais lus tsav-thru. Panera cov neeg ua haujlwm yuav nyob tos kom muab kev pabcuam thiab them nyiaj rau kev txiav txim.
Qhov kev sim no yuav raug siv los ntsuas yog tias Tori yuav tsum tau nthuav dav rau ntau lub tsev noj mov Panera, Panera tus thawj coj ua haujlwm, Debbie Roberts, tau hais hauv nqe lus. Kwv yees li 45% ntawm Panera ntau dua 2,000 qhov chaw muaj kev tsav tsheb dhau los.
Panera twb tau tinkering nrog kev siv automation los txhim kho cov neeg siv khoom. Nyuam qhuav pib lub xyoo no, nws Tshaj tawm qhov kev sim ntawm Miso Robotics 'CookRight Coffee system, uas siv kev txawj ntse txawj ntse los saib xyuas kas fes ntim thiab kub.
Panera tau ntiag tug txij li xyoo 2017, thaum JAB Holding yuav lub tuam txhab rau $ 7.5 billion. Cov saw hlau tau khaws cia kev nqis peev hauv thev naus laus zis, txhawb nqa nws cov kev muag khoom digital thiab tuav nws lub koob npe nrov ua tus thawj coj hauv kev lag luam hauv tsev noj mov. Thaum ntxov lub caij ntuj sov no, hais txog kev ua lag luam, nws tau tshem tawm qhov kev npaj cog lus nrog tus kws kho mob Danny Meyer cov peev pab pawg uas yuav tau pab nws mus rau pej xeem dua.
Tau qhov twg los: https://www.cnbc.com/2022/08/29/panera-bread-tests-artificial-intelligence-technology-in-drive-thru-lanes.html