Online Video Saib Kev Loj Hlob Flattens Hauv Asmeskas, Tebchaws Europe Tab sis Cov Ntsiab Lus Loj, Roku Txoj Cai

Thoob plaws ntiaj teb, streaming video pom pom kev loj hlob 10% nyob rau lub quarter dhau los, tab sis qhov kev loj hlob ntawd tshwm sim ntau sab nraum ob thaj chaw tsim tawm tshaj plaws, North America thiab Europe, raws li lub xeev tshiab tshaj tawm ntawm Streaming peb lub hlis twg los ntawm cov chaw muab kev pabcuam Conviva. Qhov xwm zoo: cov neeg saib tau txais kev paub zoo dua.

"Txawm hais tias kev lag luam muaj ntau dua li North America thiab Europe tab tom pib ruaj khov, tseem muaj ntau txoj hauv kev loj hlob thoob plaws ntiaj teb," tsab ntawv ceeb toom hais. "Thiab ib qho kev loj hlob tom qab kev nthuav dav loj hauv ob xyoos dhau los no yog xov xwm zoo rau ob tus neeg muab kev pabcuam streaming thiab cov neeg saib streaming."

Daim ntawv tshaj tawm kuj tseem taug qab qhov kev txaus siab ntawm cov hom lag luam hauv kev loj hlob sai ntawm kev tshaj xov xwm TikTok, uas tau nce txog 1 billion tus neeg siv xyoo tas los. Rau kev ncaws pob franchises thoob plaws txhua pab pawg ntsuas hauv daim ntawv tshaj tawm, TikTok tau dhau los ua tus phooj ywg muaj txiaj ntsig. Ob pab pawg hauv xyoo no NFL Super Bowl - Los Angeles Rams thiab Cincinnati Bengals - pom lawv cov TikTok cov hauv qab ntxiv ntau dua 100,000 cov thwjtim hauv 24 teev.

Tab sis lub vijtsam loj, los ntawm cov qauv hauv chav nyob yam tsawg kawg, tseem ua tus thawj. Conviva tsab ntawv ceeb toom hais tias 77% ntawm tag nrho cov streamed feeb saib thoob plaws ntiaj teb yog cov ntxaij vab tshaus loj, ntawm ob qho tib si Txuas lossis Smart TVs, qhov twg cov neeg saib tau dhia ntau dua ib feem peb.

"Raws li lub ntiaj teb txoj cai nws tus kheej tom qab muaj kev sib kis thoob ntiaj teb uas cuam tshuam ntau yam kev siv xov xwm rov qab, streaming thiab kev sib raug zoo hauv ntiaj teb yuav pib hloov mus rau qhov qub qub, ib qho uas streaming yog ib feem ntawm lub neej niaj hnub nyob rau hauv txoj kev uas nws tsis yog ua ntej. thiab kev tshaj tawm xov xwm nce ntxiv mus rau cov yeeb yaj kiab luv luv thiab ntev ua los ntawm ob tus neeg siv thiab cov npe paub, "Conviva tsab ntawv ceeb toom xaus.

Kev saib lub sijhawm loj hlob feem ntau hauv Asia (tshwj tsis yog Tuam Tshoj), nce 172% piv rau tib lub hlis twg xyoo dhau los. Africa thiab Oceania ob leeg pom pom nce 50% lossis ntau dua, thiab South America tau nce 34%. Txawm tias cov lag luam tawm sab saum toj ntawm Tebchaws Europe (nce 9%) thiab North America (nce 5%) tseem pom qee qhov kev loj hlob hauv lub sijhawm saib.

Saib cov kev paub dhau los feem ntau txhim kho nyob rau hauv ntau txoj hauv kev tshwj tsis yog pib ua tsis tiav, uas "tau hla lub rooj tsavxwm." Tos sij hawm rau cov yeeb yaj kiab pib kuj nthuav tawm, nce 30% thoob ntiaj teb, thiab 56% hauv Asia, txawm hais tias qhov kev ncua sij hawm tau ntsuas hauv ob peb feeb.

Lwm yam teeb meem streaming ib txwm, xws li qis bitrates lossis ntau dhau buffering tau txhim kho. Asia pom ze li ntawm 90% kev txhim kho hauv daim duab zoo, piv txwv li.

"Raws li cov ntxaij vab tshaus loj, tshwj xeeb tshaj yog cov TVs ntse, txuas ntxiv loj hlob hauv kev sib koom, nws ua raws tias yuav muaj sijhawm tos ntev dua, tab sis zoo dua tag nrho," tsab ntawv ceeb toom tau hais.

Kev tshaj tawm streaming tseem tuaj tos, raws li yav dhau los tau hais los ntawm Sib tham sib Advertising Bureau qhov xaus ntawm 2021 cov nyiaj tau los tshaj tawm digital, uas tau hais tias kev lag luam xyoo tas los tsim tau $ 39.5 billion, nce 51%.

Raws li Conviva, ad impressions tau nce 18%, tau tsav los ntawm cov kis las loj hauv peb lub hlis twg xws li Super Bowl, March Madness thiab Winter Olympics.

"Tag nrho thiab tag nrho, nws yog lub quarter zoo dua rau kev tshaj tawm streaming, ob qho tib si ntawm kev xav thiab kev ua tau zoo," raws li tsab ntawv ceeb toom.

Cov ntxaij vab tshaus loj 'kev tswj hwm ntawm streaming video kev paub yog "zoo nkauj khov kho," tsab ntawv ceeb toom tau hais. Ib qho kev hloov pauv hloov maj mam tau sau tseg hauv kev dhau mus: saib ntawm TVs txuas nrog siv lub dongle sab nraud lossis cov khoom siv hauv Is Taws Nem tau poob qis 2%, thaum saib ntawm Smart TVs nrog lub peev xwm tsim tau nce 37%.

Txawm tias mobile-obsessed Asia pom qhov dhia loj hauv kev saib loj, nce ntawm 27% ntawm lub sijhawm siv mus rau 43% xyoo dhau los. Qhov loj losers hauv kev pom sib koom yog desktop PCs thiab gaming consoled, uas tau nqis 15%.

Ntawm cov platforms (txuas ob sab hauv thiab sab nraud rau lub vijtsam), Roku txuas ntxiv tau txais lub sijhawm saib feem ntau, 31%, kwv yees li ob npaug ntawm Amazon.
AMZN
Cov khoom siv hluav taws kub ntawm 16%. Roku txoj kev tswj hwm feem ntau yog vim nws txoj kev tswj hwm ruaj khov ntawm Tebchaws Meskas thiab North America ua lag luam. Hauv lwm qhov chaw ntawm lub ntiaj teb, nws txoj kev lag luam feem ntau tsis nce siab dua 8% (hauv Oceania).

Smart TVs nrog Alphabet-owned Android TV interfaces loj hlob tshaj plaws nyob rau hauv lub xyoo, nce yuav luag 3 feem pua ​​​​cov ntsiab lus rau 7.24% ntawm lub sij hawm saib, ib tug loj dhia ntawm dab tsi tseem yog ib tug kuj me me feem ntawm ib tug neeg coob coob ua lag luam rau interfaces.

Apple TV pom nws qhov kev faib tawm poob ib feem ntawm qhov feem pua. Samsung, LG, thiab Vizio OEM Smart TVs txhua tus pom lawv cov khoom nce.

Tab sis kev ua tau zoo ntawm tsawg kawg qee cov ntxaij vab tshaus loj tseem yog qhov nyuaj, raws li Conviva qhov kev tshawb pom. Apple TV tau muaj kev txhim kho loj hauv kev pib ua tsis tiav, nqis "loj heev 52%," thaum Android TV tau nce siab tshaj plaws hauv kev ua tsis tiav, nce 26% mus rau 1.6% ntawm tag nrho nws cov yeeb yam.

Nws tsis yog tsuas yog Conviva nrhiav teeb meem zoo hauv kev streaming ib yam nkaus.

Accenture
ACN
tau tshaj tawm ob peb lub hlis dhau los, "Streaming's Next Act," uas tau tso tawm ntau thaj chaw uas cov kev pabcuam streaming yuav tsum tau nce lawv cov kev paub txog cov neeg siv: kev cuam tshuam uas nyuaj rau kev taw qhia, crummy cov lus pom zoo uas tsis muaj lub tswv yim dab tsi koj saib lwm qhov. , txawm tias cov pob khoom uas tsis ua haujlwm zoo li cov pob khoom yuav tsum nyob rau hauv cov nqe lus ntawm ib qho kev kos npe thiab sau nqi, ntawm lwm yam teeb meem.

Rau txhua qhov tsis zoo Wall Street cov tshuaj tiv thaiv nyob ib puag ncig Netflix's
NFLX
nruab nrab lub hlis twg thiab kev taw qhia pem hauv ntej, kev lag luam streaming tseem tab tom tsim kev lag luam ntau. Feem ntau cov tuam txhab tshaj tawm nrog cov kev sib faib loj streaming tsis muaj npe Netflix tau tshaj tawm ntau lab tus ntxiv hauv peb lub hlis twg.

Lub koom haum ua lag luam Digital Entertainment Group kwv yees Nyob rau hauv nws daim ntawv tshaj tawm peb lub hlis twg hnub Monday subscription streaming tau nce 17% xyoo dhau los, "raws li cov kev pabcuam ncaj qha rau cov neeg siv khoom suav nrog AMC Plus, Disney Plus, HBO Max, Paramount Plus, Peacock thiab lwm yam txuas ntxiv ntxiv rau cov neeg siv khoom noj qab haus huv."

Daim ntawv tshaj tawm yog ua raws li kev siv thev naus laus zis hauv cov kev pabcuam streaming ntawm cov khoom siv nrog ntau dua 500 lab tus neeg saib thoob ntiaj teb, saib ntau dua 200 billion kwj, lub tuam txhab tau hais. Cov ntaub ntawv xyoo-dhau-xyoo tom qab ntawd normalized ntawm Conviva cov neeg siv khoom.

Daim ntawv tshaj tawm tsis suav nrog streaming cov ntaub ntawv los ntawm Tuam Tshoj kev lag luam loj "vim lub ntiaj teb geopolitical tej yam kev mob," nws hais.