Online nyob ruaj khov thaum cov neeg yuav khoom rov qab mus rau cov khw muag khoom

Cov neeg Amelikas tau tuav tus neeg yuav khoom rau hnub Friday Dub Hnub Caiv, rov qab mus rau khw muag khoom thiab khw muag khoom loj. Tab sis cov txiaj ntsig ntxov rau lub asthiv tau pom tias cov neeg siv khoom txoj kev hlub nrog kev yuav khoom hauv online tseem muaj zog npaum li thaum muaj kev sib kis.

Mastercard SpendingPulse, uas taug qab hauv khw muag khoom thiab cov khw muag khoom hauv online, hais tias kev muag khoom hauv khw tau nce 12% xyoo dhau ib xyoos rau Dub Friday, thaum muag khoom muag muag tau nce 14%.

Kev siv nyiaj online ntawm Dub Friday dhau ntawm AdobeADBE
Analytics 'kev cia siab, txawm tias cov khw muag khoom thiab cov kws tshuaj ntsuam xyuas cov khw muag khoom tau tshaj tawm cov khoom muaj zog ntawm tus neeg yuav khoom nyob rau hnub uas dhia pib lub caij so khoom plig-yuav khoom.

Ib cov ntaub ntawv $ 9.12 nphom tau siv online ntawm Dub Friday, nce 2.3% tshaj Dub Friday 2021, raws li Adobe, uas ua haujlwm ua haujlwm. tally cov txiaj ntsig online ntawm lub caij so hnub so.

Qhov ntawd ua raws li $ 5.29 nphom hauv online siv nyiaj rau Thanksgiving, nce 2.9% xyoo tas los.

Ecommerce platform ShopifyKAV
qhia txog kev loj hlob muaj zog hauv kev muag khoom online ntawm Shopify cov tub lag luam. Lawv tau tshaj tawm cov ntaub ntawv $ 3.36 nphom hauv kev muag khoom, nce 17% los ntawm Dub Friday 2021. Lub ntiaj teb platform ntaus cov muag khoom siab tshaj $ 3.5 lab ib feeb ntawm 12: 01 teev tsaus ntuj EST ntawm Dub Friday.

Ntau tus neeg yuav khoom hauv khw

Thaum nws nyuaj dua kom tau txais kev nyeem tam sim ntawm tus neeg muag khoom, cov tuam txhab uas taug qab cov neeg yuav khoom hauv khw thiab cov khw muag khoom tau tshaj tawm tias muaj ntau tus neeg ua cib-thiab-mortar khw no Dub Friday dua li xyoo tas los.

Cov neeg yuav khoom mus ntsib cov khw muag khoom tau nce 2.9% Hnub Friday Dub, raws li Sensormatic Solutions, uas muab cov khw muag khoom nrog cov khoom siv saib xyuas kev tsheb.

RetailNext Inc., uas muab kev txheeb xyuas tsheb khiav mus rau cov khw muag khoom, tau tshaj tawm tias cov tsheb khiav mus los tau zoo dua, hais tias lub khw muag khoom tau nce 7% rau Dub Friday piv rau 2021. Sab qaum teb sab hnub tuaj pom qhov loj tshaj plaws hauv khw muag khoom, nce 9.7%, ua raws li sab hnub poob, nce 7.1%, South, nce 4.4%, thiab Midwest, nce 3.7%.

Kev nce ko taw tsis tau tshwm sim los txhawb kev siv nyiaj hauv khw muag khoom, raws li RetailNext txheeb cais. Hauv khw muag khoom, raws li RetailNext, tsuas yog nce 0.1%. Shopper Yield, uas ntsuas kev siv nyiaj rau ib tus neeg siv khoom, tau nqis 6.8% ntawm Dub Friday, raws li RetailNext, uas tau sau tseg tias cov neeg yuav khoom zoo li yuav rov qab mus rau cov khw muag khoom los tshawb nrog "tsawg ntawm lub hom phiaj meej los ua kev yuav khoom."

Tab sis cov lus ceeb toom los ntawm cov thawj coj hauv khw thiab cov kws tshuaj ntsuam xyuas cov khw muag khoom qhia tias ntau tus neeg yuav khoom tau yuav nrog rau kev tshawb nrhiav.

Coresight Research CEO Deborah Weinswig tau mus xyuas Providence Place Mall hauv Providence, RI, rau hnub Friday Dub thiab tau piav qhia tias nws yog "pob" nrog cov neeg yuav khoom, ntau tus tau siv nyiaj.

Weinswig tau hais tias "Peb pom ntau tus neeg yuav khoom nqa ntau lub hnab, lossis tsuas yog nres so, nrog ntau lub hnab ntawm lawv ko taw," Weinswig tau hais. Nws kuj pom cov kab ntev ntawm cov khw muag khoom noj.

Lub sijhawm ntawm Dub Friday tau hloov pauv, Weinswig tau sau tseg, nrog cov neeg yuav khoom tuaj txog tom qab hnub dua li lawv tau ua yav dhau los ntawm qhov rooj tshwj xeeb. "Muaj ntau lub khw muag khoom tau ua tiav nrog, lossis txo qhov kev tsom mus rau qhov rooj kaw," nws hais.

Weinswig tau hais tias "Thaum sawv ntxov nyob ntsiag to nyob txhua qhov chaw ua ntej, txhua yam tau khaws thiab ua haujlwm heev thaum hnub mus," Weinswig tau hais.

Katherine Black, tus koom tes hauv kev coj noj coj ua ntawm Kearney, lub tuam txhab kev sib tham thoob ntiaj teb thiab kev tswj hwm, hais tias nws pom cov tsheb khiav ceev thaum mus xyuas cov khw muag khoom hauv Raleigh, NC.

"Peb xav kom muaj tsheb khiav ceev thiab cov lej muag loj," Dub hais. "Peb tau txais cov tsheb khiav ceev, thiab peb yuav paub sai sai yog tias qhov ntawd txhais ua cov lej zoo rau cov khw muag khoom," nws hais. "Muaj ntau tus kwv yees kev loj hlob ntawm kev muag khoom muag rau lub caij so tab sis peb xav tias qhov no yuav tshwm sim qeeb dua li xyoo tas los no," Dub hais.

Cyber ​​​​Monday kev muag khoom online tag kis tseem xav tias yuav rhuav tshem cov ntaub ntawv, nrog Adobe kev kwv yees tias lawv yuav tshaj $ 11 nphom.

Lub National Retail Federation tau kwv yees tag nrho cov hnub so muag khoom yuav loj hlob los ntawm 6% mus rau 8% xyoo no.

Qhov kev txiav txim zaum kawg ntawm lub caij so nyiaj so koobtsheej yuav tsis paub txog thaum tom qab cov khw muag khoom loj tshaj tawm lawv cov txiaj ntsig peb lub hlis twg, thiab qhia txog qhov txo nqi ntau npaum li cas, thiab kev nce nqi, cuam tshuam rau lawv cov txiaj ntsig. Tab sis tam sim no tsawg kawg, cov lej Dub Friday tau txhawb nqa.