Cov nqi yuav khoom hauv online nqis 1% Hauv Lub Ib Hlis Ntuj piv rau xyoo dhau los, Adobe Reports

Tag nrho cov nqi e-lag luam tau poob qis, ntawm kev sib piv txhua xyoo, rau lub hlis thib tsib sib law liag hauv Lub Ib Hlis, raws li qhov tseeb AdobeADBE
Digital Price Index, tso tawm Lub Ob Hlis 9.

Cov nqi tau nqis 1% thaum Lub Ib Hlis, piv rau Lub Ib Hlis, 2022, Adobe tau tshaj tawm.

Adobe cov ntaub ntawv tseem qhia tau hais tias txawm nyob rau hauv cov pawg uas tseem tshuav nyiaj txiag, xws li zaub mov, tus nqi nce tau qeeb txij lub Cuaj Hli.

Tus nqi xyoo-dhau-xyoo poob hauv Lub Ib Hlis yog qhov kev sib tw loj heev txij lub Ib Hlis 2022, thaum tus nqi online nce 2.7% nyob rau ib xyoos twg.

Daim ntawv tshaj tawm hnub no yog lwm qhov cim qhia tias tus qauv kis thoob qhov txhia chaw ntawm kev nce xyoo ib xyoos ib hlis ntawm cov nqi hauv online tau xaus.

Adobe tau taug qab 25 lub hlis sib law liag ntawm tag nrho cov nqi nce - ntawm ib xyoos dhau ib xyoos - nruab nrab ntawm 2020 thiab 2022. Txoj hlua tsis tawg ntawm kev nce ntxiv tau xaus rau Lub Xya Hli 2022. Cov nqi tau nce me ntsis thaum Lub Yim Hli, 2022, thiab tom qab ntawd txo qis hauv Lub Kaum Hli, Kaum Ib Hlis, thiab Kaum Ob Hlis, piv rau tib lub hlis hauv 2022.

Kev sib piv xyoo-rau-xyoo yog suav tias yog qhov kev ntsuas zoo tshaj plaws ntawm kev hloov pauv ntawm tus nqi vim tias lawv tsis tshua cuam tshuam los ntawm kev hloov pauv ntawm lub caij nyoog tshaj li qhov sib piv ntawm lub hli dhau ib hlis.

Piv rau lub Kaum Ob Hlis, cov nqi hauv online tau nce 1.7% thaum Lub Ib Hlis. Adobe, nyob rau hauv nws tsab ntawv tshaj tawm hnub no, tus cwj pwm uas nce rau kev txo nqi hnub so sib sib zog nqus thaum lub Kaum Ob Hlis.

Kev koom tes rau tus nqi qis yog cov neeg siv ceev faj txog kev siv nyiaj, Patrick Brown, tus lwm thawj ntawm kev lag luam loj hlob thiab kev nkag siab ntawm Adobe, tau hais hauv tsab ntawv tshaj tawm nrog tsab ntawv tshaj tawm.

Brown hais tias "Kev nce nqi ntawm kev nyob tau ua rau cov neeg siv khoom ceev faj txog kev siv nyiaj," Brown hais. Cov neeg siv khoom siv $ 72.2 nphom hauv online thaum Lub Ib Hlis, nce tsuas yog 1.7% piv rau Lub Ib Hlis, 2022, raws li Adobe.

Brown tau hais tias "qhov kev thov tam sim no tau tsav cov khw muag khoom kom tuav tus nqi qis thiab txuas ntxiv tshem tawm cov khoom muag ntau dhau," Brown hais.

Brown cia siab tias "raws li cov neeg yuav khoom tau xaiv ntau dua nyob rau hauv qhov chaw lawv siv lawv cov nyiaj, e-lag luam yuav yog qhov tseem ceeb ntawm kev sib ntaus sib tua xyoo no raws li cov khoom lag luam nrhiav khaws cov neeg siv khoom."

Cov pawg uas pom tus nqi qis tshaj plaws hauv ib xyoos dhau ib xyoos hauv lub Ib Hlis yog cov paj thiab cov khoom plig cuam tshuam (qis 21.6%), hluav taws xob (qis 11.9%), khoos phis tawj (qis 15.8%), cov khoom ntaus pob ncaws pob (qis 6.4%), cov khoom ua si ( nqis 5.5%) thiab tsev thiab vaj (txog 3.5%).

Hauv cov khoom noj khoom haus, cov khoom siv tsiaj, thiab cov cuab yeej thiab kev txhim kho hauv tsev, peb pawg uas cov nqi tau nce xyoo dhau ib xyoos nyob rau lub Ib Hlis, qhov nce tau qis dua lub Kaum Ob Hlis, thiab qis dua cov ntaub ntawv sau tseg ua ntej xyoo 2022.

Cov khoom noj khoom haus tau nce 12.6% xyoo dhau los, thiab nce 0.4% lub hli dhau ib hlis piv rau Lub Kaum Ob Hlis. Lub Ib Hlis yog plaub lub hlis sib law liag xyoo dhau ib xyoo tus nqi nce rau cov khoom noj tau qeeb, raws li Adobe. Cov khoom noj khoom haus muaj cov ntaub ntawv sau tseg xyoo dhau ib xyoos nyob rau lub Cuaj Hli ntawm 14.3%.

Adobe Digital Price Index siv Adobe Analytics los txheeb xyuas cov ntaub ntawv kos los ntawm ib trillion mus ntsib rau cov chaw muag khoom uas npog ntau dua 100 lab SKUs thoob plaws 18 pawg khoom.