Cov neeg yuav khoom hauv online tau siv nyiaj sau tseg rau hnub Thanksgiving

Tom qab noj qaib ntxhw thiab ncuav qab zib, ntau tus neeg Asmeskas kuj tau mus ncig ua si.

Hnub Thanksgiving kev siv nyiaj online tau ntaus cov ntaub ntawv ntawm $ 5.29 nphom, nce 2.9% xyoo dhau los, raws li Adobe, uas taug qab kev muag khoom ntawm cov khw muag khoom lub vev xaib. Feem ntau, cov neeg yuav khoom siv li ntawm $ 2 billion txog $ 3 billion online hauv ib hnub, raws li Adobe.

ntsig txog kev nqis peev xov xwm

Tus kws tshaj lij khw muag khoom Dana Telsey rhuav tshem lub caij so lub caij so lub peev xwm yeej thiab poob

Qhov kev nce no tau tsav los ntawm kev thov, tsis yog kev nce nqi, raws li Vivek Pandya, tus kws tshuaj ntsuam ntawm Adobe. Kev muag khoom hauv online tsis tau nce siab dua los ntawm kev nce nqi xws li khw muag khoom, txij li kev lag luam e-lag luam feem ntau yog ua los ntawm cov khoom siv hluav taws xob, khaub ncaws thiab lwm yam khoom siv ruaj khov uas tau nyob ruaj khov ntawm tus nqi lossis poob qis piv rau cov khoom noj khoom haus, nws hais.

Rau cov khw muag khoom, cov lej ntxov no yuav yog qhov qhia tau zoo txog lub asthiv tom ntej. Cov kev kwv yees thaum ntxov hnub so tau raug kaw. Phiajzeb, Macy tus, Nordstrom thiab lwm lub tuam txhab tau tshaj tawm txog kev muag khoom thaum lub Kaum Hlis thiab Kaum Ib Hlis. Cov neeg siv khoom xav tau tsis muaj zog nyob rau lub hli dhau los raws li kev nce nqi hovers ze li plaub-xyoo caum highs.

Qhov ntawd muaj ratcheted nce siab rau Dub Friday lis xaus - ib lub sij hawm uas nthuav tawm hnub Thanksgiving mus rau Cyber ​​​​Monday, thiab ib qho uas feem ntau cuam tshuam nrog qhov loj tshaj deals.

Nyeem ntxiv: Walmart overtakes Amazon nyob rau hauv cov neeg yuav khoom 'kev tshawb nrhiav rau Dub Friday bargains

Txog tam sim no, cov neeg yuav khoom tau rub tawm cov khoom. Qee qhov kub tshaj plaws yog cov khoom ua si, khaub ncaws thiab cov hniav nyiaj hniav kub thiab cov khoom siv sab nraum zoov, Pandya tau hais.

"Raws li kev lag luam kev lag luam thiab kev lag luam rov qab los rau hauv lub caij nyoog rau cov neeg siv khoom, cov lus nug loj yog, 'Puas yog lub zog ntawm kev txo nqi tuaj yeem ua kom cov kev xav tau muaj zog thiab nws puas ruaj khov - zoo li qhov peb tau pom xyoo tas los?'" . "Qhov peb tab tom pom yog qhov kev txo nqi muaj zog txaus los ntxias cov neeg siv khoom txuas ntxiv mus siv."

Thiab nws hais ntxiv, kev yuav khoom hauv online tsis tas yuav sib tw nyuaj nrog cib-thiab-mortar hnub Turkey hnub no, tom qab Walmart, Lub hom phiaj thiab lwm cov khw muag khoom loj tau txiav txim siab kom cov khw muag khoom kaw dua xyoo no.

Kev muag khoom hauv online loj hlob rau hnub Thanksgiving yog qhov me me, txawm li cas los xij. Txij li thaum Adobe pib taug qab kev muag khoom hauv online nyob rau xyoo 2012, lub hnub feem ntau tau loj hlob nyob rau hauv ob-tus lej ntau xyoo dhau xyoo - los ntawm 10% mus rau 14%.

Tab sis cov hnub so yuav khoom ntawm Thanksgiving Day, Dub Friday thiab Cyber ​​​​Monday tau dhau los ua qhov tsis muaj zog vim tias cov khw muag khoom ua rau muaj kev cuam tshuam ua ntej thiab ua ntej thiab rub lawv hla lub caij.

"Cov khw muag khoom tseem nqis peev nyob rau hnub no - tab sis raws li kev txo nqi thaum ntxov tau qhia, uas tau khaws cia hnub no los ntawm kev loj hlob ntau npaum li lawv tau siv rau ib zaug," nws hais. "Tam sim no, lawv tsuas yog hnub loj thiab loj hlob hauv kev coj tus kheej."

Cov hnub so yuav khoom loj dua tseem los txog. Dub Friday xav tias yuav kos $ 9 nphom hauv kev siv nyiaj. Cyber ​​​​Monday yuav tsum tau nce $ 11.2 nphom, uas yuav nce 5.1% xyoo dhau los thiab cement uas yog hnub siv online loj tshaj plaws, Adobe tau hais.