Kev Muag Khoom Online Sab saum toj $ 64 Billion Taug Kev Mus Rau Hnub So Loj Hnub So, Adobe Reports

Kev siv nyiaj hauv online tau tsoo $ 64.59 nphom rau thawj peb lub lis piam hauv lub Kaum Ib Hlis, nrog kev muag khoom nce txog $ 2 nphom hauv ib hnub cuaj zaug thaum lub sijhawm ntawd, raws li AdobeADBE
Analytics cov ntaub ntawv tso tawm hnub no.

Cov nyiaj tau siv yog qhov tseem ceeb tiaj tus piv rau tib lub sijhawm xyoo tas los, nce tsuas yog 0.1%, raws li Adobe. Tab sis Adobe pom qhov tseeb tias kev siv nyiaj tau nrawm nrog kev sib kis-txhim kho qib ntawm 2021 yog qhov qhia tias cov neeg siv khoom tau mus rau lub sijhawm yuav khoom loj tshaj plaws ntawm lub xyoo hauv kev xav siv.

Lub Kaum Ib Hlis cov ntaub ntawv qhia tau hais tias "txawm hais tias ib puag ncig kev siv nyiaj nyuaj", nrog kev nce nyiaj nce ntxiv thiab nce cov paj laum, "cov neeg siv khoom tseem muaj kev noj qab haus huv rau cov hnub so yuav khoom, Adobe tau hais hauv kev tshaj tawm cov ntaub ntawv.

Vivek Pandya, tus thawj coj kws tshuaj ntsuam xyuas, Adobe Digital Insights, tau hu thawj peb lub lis piam ntawm lub Kaum Ib Hlis "kev pib muaj zog rau lub caij thaum peb saib rau Cyber ​​​​Monday, uas xav tias yuav tsim cov ntaub ntawv tshiab rau kev yuav khoom hauv online."

Pandya tau sau tseg, txawm li cas los xij, cov khw muag khoom tau siv cov luv nqi raws li txoj hauv kev los txhawb cov neeg siv khoom.

Nws tau hais tias "Peb tab tom pib pom qhov cuam tshuam ntawm kev ua haujlwm hnub so ua ntej, raws li cov khw muag khoom sib cav nrog kev xa khoom ntau dhau thiab ib puag ncig kev siv nyiaj softening," nws hais.

Cov khoom ua si luv nqi ntaus s cov ntaub ntawv siab, peaking ntawm 30% tawm tus nqi teev, thaum lub Kaum Ib Hlis 1-21 lub sijhawm. Cov qib ntawm cov nyiaj cheb no, Adobe tau hais tias, txhais tau tias cov neeg yuav khoom tsis tas yuav tos kom txog thaum lub sijhawm Dub Friday-Cyber ​​​​Monday kom tau txais qhov zoo tshaj plaws deals. Cov neeg siv khoom tau teb rau cov nqi txiav tawm los ntawm kev tsav tsheb cov khoom ua si hauv online los ntawm 172% thaum lub Kaum Ib Hlis piv rau Lub Kaum Hli.

Kev txo nqi zog kuj tau tshwm sim hauv lwm pawg, suav nrog cov khoom siv hluav taws xob (22% tawm ntawm tus nqi), cov khoom siv (13%) thiab TV (13%). Adobe, txawm li cas los xij, cia siab tias yuav txo qis hauv cov pawg yuav sib sib zog nqus thaum Cyber ​​​​Week, tsib hnub ntawm Thanksgiving thiab Cyber ​​​​Monday.

Adobe tau cia siab tias Cyber ​​​​Week yuav tsim tau $ 34.8 nphom hauv kev siv online, nce 2.8% xyoo dhau los. Nws cia siab tias Cyber ​​​​Lub Limtiam yuav suav txog 16.3% ntawm kev siv lub Kaum Ib Hlis-Lub Kaum Ob Hlis.

Adobe tau kwv yees tias Cyber ​​​​Monday yuav rov yog lub xyoo loj tshaj plaws hauv online khw hnub, tsim cov ntaub ntawv $ 11.2 nphom hauv kev muag khoom, nce 5.1% xyoo dhau los.

Lwm hnub Cyber ​​​​Lub Limtiam, txawm li cas los xij, tau poob hauv av vim kev yuav khoom online nthuav tawm ntau dua ob lub hlis ntawm lub caij so, Adobe tau tshaj tawm. Dub Friday xav tias yuav pom $ 9 nphom hauv kev muag khoom online, nce 1% xyoo dhau los, thaum Hnub Thanksgiving xav tias yuav qis dua 1% xyoo dhau los, ntawm $ 5.1 billion.

Adobe lub hli tas los tau hais tias nws cia siab tias yuav muag hauv online thaum lub Kaum Ib Hlis thiab Kaum Ob Hlis Ntuj kom txog $ 209.7 nphom xyoo no, nce 2.5%, qhov nce me dua li xyoo tas los, thaum muag tau nce 8.6%, thiab qis dua 2020, thaum lawv dhia 32.2%.

Adobe tsab ntawv ceeb toom yog ua raws li kev soj ntsuam ntawm ntau tshaj ib trillion mus ntsib US cov chaw muag khoom, suav nrog 100 lab SKUs, thiab 18 cov khoom lag luam. Adobe yuav hloov kho nws Nyiaj so koobtsheej khw Trends thiab kev pom qhia thoob plaws lub caij