Kev Muag Khoom Hauv Online Ntawm Kev Cuam Tshuam Ua Ntej Yuav nce 34%

Cov ntaub ntawv tshiab los ntawm IWSR kwv yees tias kev muag cawv e-lag luam yuav loj hlob 34% ntawm 2021 thiab 2026. Kev loj hlob raws li tus nqi loj hlob ntawm 12% hauv 2019 thiab 43% tshaj 2020.

Thiab thaum qhov no yog qhov kev loj hlob zoo, nws yog ib qho kev cuam tshuam los ntawm cov channel yav dhau los kev cia siab trajectory. IWSR yav dhau los kwv yees tias tus nqi ntawm cawv e-lag luam yuav nce 66% ntawm 2020 thiab 2025.

Nrog rau ntawm qhov chaw rov qab mus rau cov lej qub, e-lag luam tau qeeb. Qhov kev poob qis yog tshwm sim los ntawm qhov tsis muaj zog macroeconomic outlook thiab rov qab mus rau kev yuav khoom ua ntej kis thoob qhov txhia chaw.

"Tom tau dhau los ntawm kev sib kis, kev muag cawv eCommerce tau teem rau nruab nrab nyob rau ob peb xyoos tom ntej no. Txawm li cas los xij, cov channel tseem yog qhov tseem ceeb hauv kev loj hlob rau kev lag luam haus cawv tag nrho," sau tseg Guy Wolfe, Tus Thawj Saib Xyuas Kev Pom Zoo, IWSR Drinks Market Analysis. "Yuav luag tag nrho cov ntim tau nce hauv tag nrho kev lag luam tawm ntawm 2021 thiab 2026 yuav los ntawm kev lag luam e-lag luam, txawm tias qhov kev loj hlob qeeb."

Cov ntaub ntawv tshiab IWSR qhia tau hais tias cov neeg siv khoom tsav tsheb rau kev yuav khoom hauv online tau pib hloov pauv, nrog rau cov neeg yuav khoom 'nyiam cov khoom lag luam ntseeg siab' thiab 'cov lus muaj txiaj ntsig zoo'. Nrog rau tus nqi ntawm kev nyob nce thiab kev lag luam poob qis, cov neeg siv khoom tau saib xyuas qhov tseem ceeb.

"Cov neeg siv tsav tsheb rau kev yuav cawv hauv online tau hloov pauv raws li cov nqi ntawm kev nyob nce," Wolfe hais. "Kev ua tiav qhov kev loj hlob kis thoob qhov txhia chaw yav dhau los yuav tsis muaj tseeb, tab sis kev yoog raws li kev lag luam tam sim no yuav tsum xyuas kom meej tias cov tswv lag luam lag luam hauv e-lag luam channel tseem tuaj yeem xa cov kev loj hlob zoo. Cov sijhawm tseem ceeb txuas ntxiv nthuav qhia lawv tus kheej hauv qhov chaw cawv e-lag luam. "

Kev yooj yim yog lwm tus tsav tsheb loj rau kev muag khoom online - xyoo tas los, ib feem peb ntawm cov neeg siv khoom tshawb fawb tau hais tias lawv yuav khoom hauv online los kho lawv tus kheej. Xyoo 2022, tus neeg siv khoom tau teb tias lawv xaj online kom 'kho khoom.'

Kev loj hlob loj tshaj plaws ntawm cawv e-lag luam yuav los ntawm Tuam Tshoj thiab Asmeskas. Muaj chaw rau qeb kom loj hlob hauv Asmeskas kev lag luam - tam sim no e-lag luam feem ntawm tag nrho cov kev lag luam tawm yog tsawg thiab cov neeg siv khoom hauv online tsis paub tab.

Lub tuam txhab tsom xam kuj pom tias Asmeskas yuav tsim cov nqi ntxiv tshaj plaws, txawm tias Tuam Tshoj yuav coj cov khoom muag ntau tshaj plaws. Tuam Tshoj tsis tshua muaj kev cuam tshuam rau kev cuam tshuam ntawm kev sib kis, thiab kev lag luam yuav loj hlob tsis tu ncua.

IWSR tsom mus rau 16 lub lag luam: Australia, Brazil, Canada, Tuam Tshoj, Colombia, Fabkis, Lub teb chaws Yelemees, Ltalis, Nyiv, Mexico, Netherlands, Nigeria, South Africa, Spain, United Kingdom, thiab Tebchaws Meskas.

Ntsuj Plig yuav ua rau muaj txiaj ntsig zoo tshaj plaws rau kev lag luam e-lag luam hauv lub sijhawm 2021 txog 2026. IWSR kwv yees tias cov cawv cawv thiab agave yuav ua rau muaj kev loj hlob hauv Asmeskas kev lag luam, nrog rau qhov kev xav tau nce ntawm 16% thiab 30% CAGR, feem.

Lub tuam txhab tsom xam cia siab tias cov ntsuj plig uas tsis muaj cawv, Indian whiskey, thiab Irish whiskey yuav qhia qhov kev loj hlob sai tshaj plaws hauv online.