Cov nqi hauv online poob qis thaum Lub Xya Hli, xaus 25-Hloov Inflation Streak

Cov nqi lag luam e-lag luam tau poob qis 1%, raws li lub xyoo dhau ib xyoos, thaum Lub Xya Hli, thawj qhov kos npe tias ntau tshaj ob xyoos ntawm kev nce nqi hauv online yuav xaus, raws li AdobeADBE
Digital Price Index tshaj tawm hnub no.

Nyob rau hauv ib lub hlis, tus nqi tau nqis 2% nyob rau hauv Lub Xya hli ntuj piv rau lub hli dhau los. Cov khoom siv hluav taws xob tau pom qhov poob loj tshaj plaws hauv ib xyoos dhau ib xyoos, nqis 9.3%. Kaum plaub ntawm 18 cov khoom lag luam tau taug qab los ntawm Index pom lub hli dhau ib hlis tus nqi txo qis hauv Lub Xya Hli.

Raws li kev siv nyiaj hauv online tau nce siab thaum muaj kev sib kis thoob ntiaj teb, Adobe cov kws tshuaj ntsuam pom pom qhov kev hloov pauv tsis zoo hauv cov qauv ntawm tus nqi sib xws hauv online txo qis txhua xyoo. Nyob nruab nrab ntawm xyoo 2015 thiab 2019, e-lag luam tus nqi poob qhov nruab nrab ntawm 3.9% txhua xyoo, thiab feem ntau poob los ntawm 4 mus rau 5%. Hauv 2019, qhov kev sib piv ua ntej kis thoob qhov txhia chaw, tus nqi online poob qis 5.2% xyoo dhau los, Adobe qhia hauv Lub Xya Hli, 2021.

Raws li cov neeg siv khoom thaum muaj kev sib kis tau hloov pauv lawv cov kev siv nyiaj hauv online kom deb ntawm "xav tau" thiab ntau dua rau cov kev xav tau, xws li khoom noj khoom haus, tus nqi cuam tshuam txog kev xav tau ntau ntxiv thiab kev tshaj tawm tsawg dua.

Cov nqi khoom noj hauv online tseem nce ntxiv los ntawm cov ntaub ntawv sau tseg. Cov khoom noj khoom haus tau nce 13.4% xyoo dhau ib xyoo nyob rau lub Xya Hli, thiab 1.4% lub hli dhau ib hlis, qhov loj tshaj plaws nce hauv txhua qeb hauv Lub Xya Hli.

Patrick Brown, tus lwm thawj ntawm kev lag luam loj hlob thiab kev nkag siab ntawm Adobe, tau hais tias lub Xya Hli deflation mus rau "kev hloov pauv kev ntseeg siab ntawm cov neeg siv khoom thiab kev thim rov qab hauv kev siv nyiaj, ua ke nrog kev muag khoom ntau dhau rau qee tus neeg muag khoom." Tus nqi qis dua hauv pawg xws li khoom siv hluav taws xob thiab khaub ncaws muab "kev pab me ntsis rau cov neeg siv khoom, vim tias tus nqi ntawm cov khoom noj tseem nce ntxiv hauv online thiab hauv khw muag khoom," Brown hais.

Cov neeg siv khoom siv nyiaj txog $ 400 lab tsawg dua hauv online hauv Lub Xya Hli dua li lawv tau ua nyob rau lub Rau Hli, nce $ 73.7 nphom hauv kev muag online thaum Lub Xya Hli piv rau $ 74.1 nphom lub hli dhau los. Txawm li cas los xij, ntawm kev sib piv ib xyoos dhau ib xyoos, txawm li cas los xij, kev siv nyiaj Lub Xya Hli tau nce 20.9% tshaj Lub Xya Hli 2021, nrog Amazon's Prime Day tsav tsheb cov ntaub ntawv muag online rau tag nrho cov khw muag khoom lag luam, Adobe tau tshaj tawm.

Lub Adobe Digital Price Index yog raws li Adobe Analytics cov ntaub ntawv tshem tawm los ntawm ib trillion mus ntsib cov chaw muag khoom thiab ntau dua 100 lab SKUS hauv 18 cov khoom lag luam.

Cov khoom ua si tau nqis 8.2% xyoo dhau ib xyoos, cov qeb ntawd tus nqi loj tshaj plaws hauv ib xyoos dhau ib xyoos txij li lub Kaum Ob Hlis 2019. Lub Xya Hli yog 16 lub hlis sib law liag ntawm cov khoom ua si.

Cov khoom lag luam tsiaj, xws li khoom noj khoom haus, kuj tseem qhia cov ntaub ntawv nce nqi hauv online. Cov nqi tau nce 12.6% xyoo dhau los, thiab nce 1.7% lub hli dhau ib hlis.

Apparel, ib pawg loj loj uas yav dhau los tau tsav ntau qhov kev nce nqi hauv online, tau nqis 1% xyoo dhau ib xyoo, thawj qhov tseem ceeb tshaj xyoo dhau los poob hauv qeb, raws li Adobe.

Adobe tau pib tshaj tawm nws daim ntawv tshaj tawm tus nqi txhua hli ib xyoos dhau los, tom qab pom tias tus nqi online tau dhau los ua qhov cuam tshuam rau kev lag luam tag nrho, ntau dua li niaj hnub poob txhua lub hlis.