Kev siv nyiaj so koobtsheej online xav tias yuav tsis muaj zog tom qab lub hlis ntawm kev txo nqi ntxov

Tom qab ntau lub hlis ntawm kev muag khoom thiab kev kos npe los ntawm cov khw muag khoom sib tsoo kom tshem tawm cov khoom muag ntau dhau, tau txais cov neeg yuav khoom los nyem rau ntawm cov khoom lag luam hnub so no yuav tsis yooj yim.

Twb tau, cov khw muag khoom tau tawm tsam kom txav cov khoom lag luam tom qab xam qhov tsis raug cov neeg yuav khoom xav tau los ntawm kev sib kis. Soaring inflation kuj tau squeezing cov neeg siv khoom, yuam cov tuam txhab lag luam kom txo nqi ntxiv kom lawv siv. Thiab txhawm rau sib tw rau kev siv nyiaj so koobtsheej, cov khw muag khoom tau muab cov kev cog lus ua ntej thiab ua ntej.

Tag nrho cov xwm txheej no yuav tsum ua kom tsis txhob xav tau kev muag khoom loj rau hnub so - txawm tias online, qhov twg cov neeg siv khoom tau ua ntau dua lawv cov khw hauv xyoo tas los no.

Patrick Brown, tus lwm thawj coj ntawm kev lag luam loj hlob thiab kev nkag siab ntawm Adobe, hais tias "Cov duab ntawm lub caij so yuav zoo sib txawv rau lub xyoo no, nrog rau kev txo nqi thaum ntxov lub Kaum Hli rub tawm kev siv nyiaj uas yuav tshwm sim nyob ib puag ncig Cyber ​​​​Week," said Patrick Brown, tus lwm thawj ntawm kev lag luam loj hlob thiab kev nkag siab ntawm Adobe, uas siv cov ntaub ntawv hloov pauv los ntawm cov khw muag khoom. los ua kev kwv yees txhua xyoo rau kev muag khoom online hnub so.

Xyoo no, kev muag online ntawm Dub Friday yuav tsum nce 1% ntawm ib xyoos dhau los, thaum Cyber ​​​​Monday cov nyiaj tau los yuav tsum nce 5.1%, raws li Adobe. Zuag qhia tag nrho, kev siv nyiaj online thoob plaws lub caij so yog kwv yees tias yuav loj hlob 2.5%, qhov kev loj hlob tsawg tshaj plaws txij li Adobe tau pib taug qab cov duab hauv xyoo 2015. Adobe txawm ceeb toom txog qhov muaj peev xwm poob qis, kwv yees qhov ntau ntawm kev muag khoom yuav qis dua 2% thiab nce 5%. .

Xyoo tas los lub caij so khoom noj khoom haus tau tawm mus rau qhov pib ntxov thiab. Tab sis qhov ntawd yog vim tias cov neeg yuav khoom tau sib tw kom ruaj ntseg khoom plig raws li cov saw hlau tsis muaj zog ua rau muaj kev tsis txaus ntawm ntau yam khoom.

Tam sim no, cov khw muag khoom yog cov uas muab kev cog lus ntxov, txawm tias tshem tawm cov khoom muag lossis sib tw ua lag luam. Kev txo nqi tsis tu ncua txhais tau tias kev siv nyiaj yuav kis tau ntau dua lub caij so no.

Taylor Schreiner, tus thawj coj loj ntawm Adobe Digital Insights tau hais tias "Qhov no yog thawj xyoo txij li kev lag luam e-lag luam tau los rau hauv nws tus kheej, qhov twg ntau yam tsis tuaj yeem xav txog," said Taylor Schreiner, tus thawj coj loj ntawm Adobe Digital Insights.

Amazon yog tuav nws thib ob Prime Hnub ntawm lub xyoo Tuesday, uas yog thawj zaug lub khw muag khoom loj hauv online tau muaj ob hnub luv nqi hauv ib xyoos. Cov khw muag khoom loj xws li Target thiab Walmart tab tom pib ntxov thiab.

Walmart qhov kev tshwm sim online, Rollbacks & Ntau, pib txij hnub Monday txog Thursday nrog cov cim kos npe ntawm hluav taws xob, khoom ua si, khaub ncaws thiab ntau dua. Target's Deal Days khiav lub lim tiam dhau los, thiab cov khw muag khoom tau nthuav tawm nws cov nqi sib tw los ntawm qhov pib ntawm qhov kev tshwm sim mus txog Christmas Eve.

Cov kev cog lus thaum ntxov tuaj yeem txhais tau tias tib neeg twb tau khaws khoom plig thiab kho kom zoo nkauj thaum lub caij so khoom noj khoom haus ib txwm pib tom qab Thanksgiving. Tsuas yog 20% ​​ntawm cov neeg siv khoom mus yuav khoom ntawm Dub Friday, raws li kev lag luam nyiaj txiag PricewaterhouseCoopers. Qhov ntawd yog nqis los ntawm 36% hauv 2019 thiab 2020; cov lus nug tsis tau nug xyoo tas los.

Thiab nyob rau hauv ib tug so ntawm lub xyoo dhau los, ntau dua cov khw muag khoom yuav raug kaw rau hnub Thanksgiving xyoo no. Walmart thiab Target tau tshaj tawm lawv lub khw yuav raug kaw rau hnub so.

Kev nce nqi uas tau tsoo lub khw muag khoom lag luam tsis zoo li qub hauv online, raws li Adobe. Qhov ntawd feem ntau yog vim cov roj thiab cov khoom muag muag, uas tau pom qee qhov kev nce nqi loj tshaj plaws, feem ntau yog yuav ntawm tus neeg.

Txawm li cas los xij, kev nce nqi yog cuam tshuam rau kev yuav khoom hauv online. Nyob rau Amazon Hnub Prime Hnub hauv Lub Xya Hli, cov neeg siv khoom xaiv ntau dua rau cov khoom tsim nyog xws li lub tshuab ntxuav tais diav thiab cov ntaub qhwv, thiab deb ntawm splurge cov khoom xws li Instant Pots thiab Roombas.

Kev thim rov qab hauv kev siv nyiaj yuav zoo li nqa mus rau hnub so. Kev tshawb fawb los ntawm KPMG pom tias 85% ntawm cov neeg yuav khoom hnub so muaj kev txhawj xeeb txog kev nce nqi, thiab 34% yuav xaiv cov khoom plig pheej yig dua.

Matt Kramer, tus thawj coj ntawm KPMG cov neeg siv khoom thiab khw muag khoom, hais tias Matt Kramer, tus thawj coj ntawm KPMG tau hais tias "Cov neeg siv khoom yuav nrhiav kev tshaj tawm rau lub caij so no, thiab cov khw muag khoom yuav tsum nrhiav kev teb los ntawm kev xav tau khoom plig rau cov neeg siv khoom siv nyiaj txiag.

Adobe cia siab tias cov khw muag khoom yuav sim ntxias cov khoom plig rau lub caij no nrog cov luv nqi sib sib zog nqus, tshwj xeeb tshaj yog nyob rau hauv cov cuab yeej technology thiab cov khoom ua si, qhov uas nws kwv yees tus nqi yuav poob qis dua 20%. Tab sis txawm tias cov nyiaj cheb no ntxias cov neeg yuav khoom, cov nqi txiav yuav txwv cov tuam txhab cov txiaj ntsig.