Tojsiab
Kev muag khoom hauv online thaum lub caij so 2022 lub caij yuav khoom tuaj yeem ncav cuag $ 209.7 billion, raws li cov ntaub ntawv los ntawm Adobe Analytics, txawm tias tus lej sawv cev rau qhov qeeb qeeb ntawm kev loj hlob txij li xyoo 2015 vim tias xav tau cov ntaub ntawv luv nqi siab vim cov tuam txhab sib cav nrog cov khoom lag luam thiab cov neeg siv nyiaj txhawj xeeb txog kev nce nqi.
Ib tug poj niam yuav khoom ntawm nws lub laptop.
txais
Cov Lus Tseem Ceeb
Qhov kwv yees $ 209.7 nphom hauv kev muag khoom txij lub Kaum Ib Hlis 1 txog Lub Kaum Ob Hlis 31 tsuas yog nce 2.5% ntawm tib lub sijhawm thaum xyoo 2021 vim tias cov nyiaj cheb loj yuav tsum txiav mus rau hauv kev muag khoom thiab vim qee tus neeg yuav khoom kuj xaiv rov qab mus rau khw muag khoom raws li Covid-19 kev sib kis tau yooj yim. .
Kev txo nqi rau cov khoos phis tawj tuaj yeem ncav cuag li 32%, nce los ntawm 10% hauv 2021, thaum txiav nqi rau cov khoom siv hluav taws xob tag nrho tuaj yeem ncav cuag 27%, nce los ntawm 8% xyoo tas los, raws li Adobe qhov kev kwv yees, uas yog raws li cov ntaub ntawv los ntawm 85% ntawm 100 lub khw muag khoom e-commerce saum toj kawg nkaus.
Lwm qhov kev txo nqi tseem ceeb suav nrog cov khoom ua si (22%), TV (19%), khaub ncaws (19%) thiab khoom siv (18%). Kev txo nqi yuav tsum tau ua ntej tshaj li niaj zaus xyoo no, nrog tus nqi txiav tawm ntawm 15% ntawm qhov nruab nrab xav tau sai li sai tau lub lim tiam thib ob ntawm Lub Kaum Hli, thaum qhov kev cog lus loj tshaj plaws yuav muab rau ntawm Thanksgiving thiab Cyber Monday, Adobe tau hais.
Cov hnub muag loj xws li Dub Friday thiab Thanksgiving yog "tsis muaj qhov tseem ceeb," Adobe tau hais tias, ceeb toom kev muag khoom rau hnub Thanksgiving tau kwv yees tias yuav poob 1% txij li lub xyoo dhau los, vim tias kev yuav khoom hauv online tau dhau los ua ntau yam haujlwm niaj hnub rau Asmeskas cov neeg siv khoom thiab raws li cov tuam txhab muab cov luv nqi dav dua. thoob plaws lub caij so so.
Tus lej Loj
$590 billion. Qhov ntawd yog ntau npaum li cas cov neeg siv khoom twb tau siv tag nrho cov kev yuav khoom hauv online xyoo no, nce 8.9% ntawm tib lub sijhawm xyoo ua ntej, raws li Adobe. Kev muag khoom hauv online tau nce peb npaug txij li kev kis thoob qhov txhia chaw thiab tib neeg tau tig mus rau kev lag luam e-lag luam es tsis yog kev yuav khoom ntawm tus kheej, raws li kev lag luam. tsom xam los ntawm Barrons.
Dab Tsi Los Saib
Adobe kwv yees cov khoom plig zoo tshaj plaws rau lub caij no tuaj yeem suav nrog Nintendo Hloov OLED; Dyson Airwrap Styler; Apple Watch Series 8 / Ultra; AirPods Max/Pro; PlayStation 5; Xbox Series X; Stanley Tumblers thiab phaib khoom plig, raws li kev lag luam tiam sis thiab kev txaus siab hauv kev tshaj xov xwm.
Tus Keeb Kwm Tseem Ceeb
Lub caij so so xyoo no los tom qab cov neeg siv khoom tau txo qis kev siv nyiaj hauv qee thaj chaw raws li cov nqi tau nce siab rau cov khoom lag luam xyoo no, suav nrog cov khoom noj, roj thiab nqi tsev. Muaj ntau yam loj khw muag khoom Xyoo no raug yuam kom muab cov luv nqi loj hauv kev mob siab rau tshem tawm ntau yam khoom siv thoob ntiaj teb uas tseem zaum ntawm lub txee, suav nrog cov ris tsho ua si thiab kev lom zem, rooj tog sab nraum zoov thiab ntau yam khoom siv hauv tsev thiab khoom siv. Kev hloov pauv ntawm cov neeg siv khoom nyiam tshaj li ob xyoos rau hauv Covid-19 kev sib kis, kev xa xov qeeb thiab kev siv nyiaj tsawg yog qee qhov laj thawj tseem ceeb tom qab cov khoom muag tsis txaus, ua rau cov tuam txhab muab cov luv nqi ua ntej, thiab muaj peev xwm txiav mus rau hauv kev yuav khoom thaum lub caij so. . Xyoo 2021, "tsis muaj ntau yam khoom" thiab yog li cov khw muag khoom "tsis tas yuav txo qis," Brian Yarbrough, tus kws tshuaj ntsuam ntawm Edward Jones, hais rau Bloomberg. Nws tau hais tias "Cia li mus rau lub xyoo no thiab peb nyob hauv qhov xwm txheej tsis sib xws," nws hais.
ntxiv nyeem ntawv
Thanksgiving kav khw hauv online kom poob rau thawj zaug txij li xyoo 2015 (Axios)
Amazon, Walmart Kick Off Kev Muag Khoom Hnub So Nrog 'Massive' Deals Xav Tau (Bloomberg)
Tau qhov twg los: https://www.forbes.com/sites/madelinehalpert/2022/10/10/online-holiday-discounts-could-reach-record-highs-report-says-but-inflation-is-expected-to- txiav-rau-siv/