Ib zaug Ib Tus Neeg Muag Khoom Kas fes nrog peb lub laub, Nitro haus tam sim no ua nthwv dej hauv khw muag khoom nrog cov peev txheej tshiab

Nitro Beverage Co. tau muaj lub xyoo nyob tsis tswm: Los ntawm kev tso tawm cov kas fes txias rau hauv cov khw muag khoom tshwj xeeb xws li Whole Foods thiab Bristol Farms kom ua kom nws cov saw txias txias los ntawm cov chaw muag khoom, New Jersey-raws li kas fes marker tam sim no ua ib qho kev tawm tsam rau hauv thaj chaw kombucha. .

Tsis muaj ib qho ntawm lawv cov txheej txheem thaum Mike D'Amico, nws tus tij laug Paolo D'Amico pib ua lag luam, nrog rau lawv cov phooj ywg Ali Mohamed thiab Kareem Elhamasy, tsuas yog peb lub laub ntawm txoj kev rov qab rau xyoo 2016.

"Peb tsis tau xav tias yuav dhau los ua lub hom phiaj npaj rau haus thaum peb muag kas fes ntawm kais rau cov neeg mus ncig ua si thiab cov neeg taug kev. Peb lub hom phiaj tsuas yog muab qhov zoo tshaj plaws nitro txias brew kev paub los ntawm cov khoom xyaw zoo, "Mike D'Amico nyuam qhuav hais rau kuv ntawm Natural Products Expo East. Tab sis raws li cov neeg siv khoom xav tau loj hlob, thawb lub tuam txhab txhawm rau txhim kho los ntawm thawj peb-nkas loos kegerator mus rau tsib nkas loos, thiab ua haujlwm txog li 100 qhov chaw, nkag mus rau cov khw muag khoom zoo li yog qhov kev vam meej rau kev lag luam.

Thaum pib, lub tuam txhab txawb npias canning tau ceeb toom thiab koom tes nrog Nitro Beverage raws li nws cov co-packer ntawm 2018 txog 2020. Cov chaw tsim khoom kas fes tau hloov mus rau tus khub loj dua vim nws hloov los ntawm tus qauv dej qab zib tuaj yeem mus rau 12-ounce slim tau, ua ke nrog kev faib tawm theem.

Qhov ntawd tshwm sim nyob rau tib lub sijhawm thaum cov neeg siv khoom paub txog nitro txias brew pib paub tab tom qab nitrogen-infused tswvyim tau qhia rau pej xeem thaum ntxov 2010s. Los ntawm cov neeg siv khoom hnyav mus rau kev lag luam loj hlob sai, kas fes players suav nrog StarbucksSBUX
thiab Rise Brewing tau tag nrho tom qab dov tawm lawv tus kheej cov dej haus nitro.

Niaj hnub no, nitrogenated kas fes yog kev lag luam ntau lab daus las ua tsaug rau nws cov saj du thiab creamy zoo nkauj nrog lub ntiaj teb loj kwv yees kom ncav cuag $ 51.1 lab los ntawm 2025, Grand View Research kwv yees. Nitro Beverage ntseeg tias nws yog qhov chaw zoo los sib tw hauv kev ua lag luam vim nws cov khoom xyaw yooj yim thiab tshiab.

"Nws nyuaj rau xa cov khoom txias, tab sis thaum kawg, nws them nyiaj faib rau peb cov neeg siv khoom vim lawv nyiam kas fes tshiab txhua zaus lawv yuav los ntawm peb," D'Amico piav qhia. "Peb pom tias cov neeg siv kas fes tau dhau los ua neeg paub ntau dua ntawm lawv haus dab tsi, thiab peb cov khoom lag luam yog daim ntawv lo huv si, ua tsis muaj tshuaj ntxiv lossis tshuaj tua kab mob." Qhov kev xav no tseem ua rau muaj kev cuam tshuam nrog cov neeg siv khoom noj khoom haus dav dav, uas yog qhov laj thawj tseem ceeb vim li cas D'Amico pab pawg tau txiav txim siab siv cov thev naus laus zis nitro rau kombucha.

"Peb cov kws tsim khoom lag luam tseem ceeb tau coj cov peev txheej nitro kom haum raws li peb tab tom tsim nrog peb cov kab kombucha. Lawv pab tshem tawm tag nrho cov npuas, tsim kom muaj palatable, tsis tshua muaj khoom hnyav rau cov neeg coob coob, "nws hais rau kuv. Cov khoom no tuaj nyob rau hauv plaub qhov sib txawv: blueberry lavender, passionfruit, qhiav, thiab kua txuj lom, raws li D'Amico, thiab lawv tam sim no muaj nyob rau hauv tib lub khw muag khoom uas Nitro Beverage cov khoom kas fes muag, suav nrog Central Market thiab Erewhon Market.

Txhawm rau roj Nitro Beverage qhov kev nthuav dav txuas ntxiv mus, lub tuam txhab tau txais kev txhaj tshuaj tshiab los ntawm nws cov thaub qab yav dhau los VERSO Capital, VC tom qab qee lub tuam txhab khoom noj khoom haus zoo tshaj plaws hauv ntiaj teb, suav nrog Cov Khoom Noj Tsis Muaj Peev Xwm thiab Noj Tsuas. Kev nqis peev tshiab tseem yuav nkag mus rau Nitro Beverage's series A fundraise, raws li D'Amico. PitchBook qhia tias lub tuam txhab tau txais $ 1.5 lab nyob rau hauv ib lub noob dhau los ntawm $ 7 lab tus nqi.

Tsis tas li ntawd, Nitro Beverage cia siab tias yuav txhawb kev koom tes nrog nws lub chaw faib khoom hauv Los Angeles los tiv thaiv tus nqi thauj khoom nce ntxiv. "Tus nqi thauj khoom tau nce ntau ntawm $ 400-500 rau ib lub pallet rau $ 1,200-1,500. Thaum peb kaw peb qhov kev sib tw tom ntej, peb yuav ua tau zoo dua ob npaug ntawm kev tsim khoom, thiab khaws peb cov khoom hauv LA es tsis yog xa mus rau thaj chaw, "D'Amico tau hais. 'Qhov ntawd yuav ua tau zoo heev. "

Nws hais ntxiv tias "Peb tab tom taug kev kom ua tiav ntau dua xya tus lej hauv cov nyiaj tau los rau xyoo no," thiab nrog cov khoom lag luam tshiab, peb tab tom nrhiav kom nce ob npaug rau txhua xyoo.