Ntau lub khw muag khoom loj yog txo nqi hnyav heev thiab ua ntej lub caij so so kom tshem tawm cov khoom seem ntawm lawv cov txee thiab cov tsev khaws khoom. Tab sis lwm tus, tsis muaj qhov tseem ceeb tshaj ntawm cov khoom muag, kuj tseem muab kev muag khoom loj dua li niaj zaus kom txaus siab rau cov neeg yuav khoom uas tau tuaj tos lawv.
Cov khw muag khoom lag luam uas siv kev tshaj tawm raws li kev lag luam qib es tsis yog cov cuab yeej tshem tawm yuav tsum sib npaug cov txiaj ntsig ntawm kev tau txais cov neeg siv khoom los ntawm kev txaus siab deals thiab luv nqi nrog kev tiv thaiv lawv cov nqi lag luam thoob plaws hauv lub xyoo. Tab sis qee tus tau pom tias qhov nyuaj rau lub caij no, nrog rau cov tuam txhab loj txo tus nqi mus txog 50% ua ntej Dub Friday txawm pib.
"Peb tau ua lag luam rau 18 xyoo, thiab nws yog thawj zaug uas peb tau mus rau 20% [tawm]," said
Rony Vardi,
tus tsim ntawm Brooklyn-raws li zoo nkauj hniav nyiaj hniav kub hom Catbird, uas tsis muaj ntau tshaj cov khoom muag, thiab txog rau thaum lub xyoo no feem ntau muab cov neeg muas zaub 15% luv nqi nyob ib ncig ntawm cov hnub so. "Txhua email hauv kuv inbox zoo li, '60% tawm,' '30% tawm,' '50% tawm' ... 15% tsuas yog tsis xav tias nws txaus."
Nyuam qhuav pib lub xyoo no, cov khw muag khoom pom lawv tus kheej zaum ntawm ntau yam khoom ntawm cov nyiam thaum ntxov-kis, xws li cov kis las ncaws pob thiab cov khoom siv hauv tsev, cov khoom lag luam tau tsim ua ntej emptively tom qab xyoo tas los cov nyiaj so koobtsheej crunch ntawm kev xa khoom qeeb nrog rau kev thov kub siab los ntawm cov neeg siv khoom tshiab tau tso tawm los ntawm Covid txwv.
Tam sim no cov khw muag khoom ntsib teeb meem sib txawv: Kev nce nqi thiab cov neeg siv khoom tsis txaus ntseeg nyob ib puag ncig kev lag luam, uas tau ua rau qee qhov kev siv nyiaj, thiab kev txo qis ntawm cov khoom lag luam-chain bottlenecks, uas tau ua rau lawv muaj ntau cov khoom muag thaum kawg ntawm lub xyoo, hais.
Vivek Astvansh,
xibfwb ntawm kev lag luam thiab cov ntaub ntawv tshawb fawb ntawm Indiana University.
Prof. Astvansh tau hais tias "Xyoo tas los, cov khoom siv tau qis thiab qhov kev thov tau siab, thiab xyoo no nws yog qhov tsis sib xws," Prof. Astvansh tau hais. "Muaj ib lub chaw khaws khoom loj, cov tuam txhab twg ua cov nyiaj txo qis kom tshem tawm."
Qhov kev tsis sib haum xeeb no tau tsim cov thawj coj nyiaj txiag thiab cov kws tshuaj ntsuam hu ua "ib puag ncig kev tshaj tawm," uas twb tau hnyav rau cov npoo ntawm qee cov khw muag khoom loj. Thiab raws li cov neeg siv khoom tau siv los pom kev tshaj tawm hnyav dua sai dua hauv lub xyoo, qee lub tuam txhab uas tsis muaj cov khoom loj loj tau raug thawb kom txo qis kom ua raws li cov neeg yuav khoom xav tau, hais tias
Qws Sab,
Tus lwm thawj coj thiab tus thawj coj ntawm Deloitte lub US khw muag khoom thiab kev faib tawm.
Mr. Sides tau hais tias "Txhua qhov luv nqi uas tsis muaj 'ob' ua ntej nws tej zaum yuav tsis tau txais ib tus neeg saib xyuas tam sim no," Mr. Cov neeg yuav khoom Savvy tau siv los nrhiav txoj hauv kev kom tau txais ntau npaum li 20% tawm ntawm kev yuav khoom sab nraum hnub so los ntawm kev muab online xws li daim npav rho nyiaj thiab ntawv xov xwm kev tshaj tawm, nws hais ntxiv.
Hauv xyoo dhau los, khau ntaub-tus tsim
Allbirds Inc.
tsuas yog dipped nws tus ntiv taw mus rau hauv kev lag luam ntawm kev tshaj tawm. Tsis yog nyob rau hauv 2022, hais tias Chief Brand thiab Product Officer
Kate Ridley.
"Lub ntiaj teb no txawv, thiab peb xav ntsib cov neeg nyob qhov twg."
"Peb muaj ib qho kev tshaj tawm hauv peb lub hlis twg xyoo no, yog li peb tuaj yeem nyeem tau li cas cov neeg siv khoom tau hnov qab thiab tsim cov leeg ntawm qhov peb tshwm sim hauv lub sijhawm tshaj tawm no," nws hais.
Lub tuam txhab, uas tau ua nws lub npe raws li tus neeg muag khoom ncaj qha rau cov neeg siv khoom lag luam thiab mus rau pej xeem hauv 2021, tau ua nws thawj "yuav ib khub, tau txais ob khub rau 15% tawm" kev cog lus txij thaum lub Kaum Ib Hlis, thiab tau muab txog rau 50% tawm qee yam khoom rau Dub Friday.
Ms. Ridley tau hais tias "Nws tsis tas ua raws li cov khoom lag luam, tab sis ntau dua raws li peb xav kom paub tseeb tias peb muaj kev sib tw," Ms. Ridley tau hais. "Lub ntiaj teb tam sim no txawv, thiab peb xav ntsib cov neeg nyob qhov twg."
Jennifer Porter,
tus thawj coj ua lag luam ntawm rooj tog thiab khoom siv hauv tsev
Xuas Inc.,
hais rau cov tub ua lag luam lub hlis no lub tuam txhab tau tshaj tawm me ntsis ntau dua li nws nyob ib puag ncig tib lub sijhawm xyoo tas los, thiab tau rub nws cov kev tshaj tawm rau lub caij no nyob rau hauv txoj kab nrog rau lwm cov khw muag khoom.
Ms. Porter tau hais tias "Nyob rau tom ntej, peb tsis pom qhov no yog qhov hloov pauv hauv peb lub tswv yim txhawb nqa rau lub sijhawm ntev," Ms. Porter tau hais. "Qhov no yog ib qho kev tshwm sim ntau dua rau qhov tshwm sim nyob rau lub sijhawm hnub so-muag siab tshaj no."
Tsis yog txhua lub tuam txhab raug rub mus rau hauv qhov txo nqi vortex.
Matthew J. Reintjes,
tus thawj tswj hwm thiab tus thawj coj ntawm lub tuam txhab coolers thiab drinkware
Yees Holdings Inc.,
Lub hlis no tau hais hauv kev hu xov tooj nrog cov kws tshuaj ntsuam xyuas tias lub tuam txhab siv tus nqi qis qis thiab xav kom nyob twj ywm saum toj ntawm qhov kev tshaj tawm fray.
"Peb nyiam qhov sib xws ntawm peb tus nqi," nws hais. "Peb xav tias yog qhov kev paub zoo ntawm cov neeg siv khoom."
Catbird, ib lub tuam txhab nyiaj txiag hauv Brooklyn, muab cov neeg siv khoom nce txog 20% tawm thaum hnub so, qhov luv nqi loj tshaj plaws ntawm nws cov keeb kwm 18 xyoo.
Yees duab:
Cib Pheej
Lub hnab ev khoom thiab hnab nqa tes Dagne Dover tsis muaj cov khoom muag ntau dhau los tshem tawm, tab sis tseem tab tom muab 25% tawm ntawm nws cov khoom - nce los ntawm 20% xyoo tas los.
Deepa Gandhi,
lub tuam txhab tus tsim thiab tus thawj coj ua haujlwm, tau hais tias lub tuam txhab txiav txim siab qhov loj ntawm qhov luv nqi tsis yog teb rau kev tshaj tawm frenzy, tab sis tus nqi ntawm kev tau txais cov neeg siv khoom hauv online.
Cov "cov neeg siv tau txais txiaj ntsig" cov nqi los ntawm kev tshaj tawm ntawm qee qhov kev tshaj tawm hauv zej zog tau nce siab nyob rau xyoo tas los no, thaum Apple cov kev hloov pauv rau nws lub xov tooj ntawm tes tau ua rau nws nyuaj rau cov neeg tshaj tawm los taug qab cov neeg siv online, Ms. Gandhi tau hais. Lub tuam txhab rub nws cov kev siv nyiaj
Meta Platforms Inc. Cov
Facebook thaum ntxov xyoo thaum nws zoo li tsis tau them nyiaj, nws hais.
Hloov chaw, lub tuam txhab tau xaiv los siphon qee qhov ntawm nws cov peev nyiaj lag luam mus rau cov nyiaj so koobtsheej nyiaj so koobtsheej, es tsis yog kev tshaj tawm hauv online, Ms. Gandhi ntxiv.
"Dab tsi peb tab tom xav txog yog qhov nce nyiaj ntxiv: Nws puas zoo dua los siv nws kom yuav luag lav qhov tau los ntawm kev muab nyiaj tawm, lossis siv nws ntawm Meta platform?" nws hais. "Lub sijhawm no, peb tsuas yog muab nws rov qab rau cov neeg siv khoom - thiab rau peb cov neeg siv khoom ncaj ncees, lub sijhawm tshaj tawm tsuas yog nce lawv lub neej muaj nqis."
Ms. Vardi, tus tsim Catbird, tau hais tias nws vam tias nws yuav tsis tas yuav nce nws qhov luv nqi ntxiv.
Nws tau hais tias "Tsis muaj tus tswv lag luam uas ua siab ncaj yuav qhia rau koj tias lawv zoo siab muaj muag," nws hais. "Tab sis koj tsuas yog tsis tuaj yeem tsis muaj kev muag khoom thoob plaws lub sijhawm no hauv peb kab lis kev cai, zoo li."
Sau rau Katie Deighton ntawm [email tiv thaiv]
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Tau qhov twg los: https://www.wsj.com/articles/not-all-retailers-are-overstocked-for-the-holidays-theyre-discounting-anyway-11669408278?siteid=yhoof2&yptr=yahoo