Nostalgia-Fueled Hom Kev Sib Koom Tes Nqa Rov Qab '90s & Y2K Aesthetics

Kev puas siab puas ntsws tom qab nostalgia kev lag luam yog qhov yooj yim: cov khoom lag luam ua rau muaj kev xav thiab ua rau muaj kev nco los ntawm kev tawm tsam cov neeg siv khoom yav dhau los, ua rau muaj kev xav thiab kev yuav khoom.

raws li GlobalWebIndex, yim ntawm 10 tus neeg siv internet hais tias lawv muaj kev xav ntawm nostalgia tsawg kawg yog qee zaus, thiab plaub ntawm 10 hais tias lawv ua li ntawd. ntau zaus.

Thiab tam sim no, kev sib koom tes nrog kev sib koom tes tau nce.

Ib qho piv txwv ntawm qhov no tuaj yeem pom hauv kev sib koom tes ntawm cov dej haus cawv Soulboost cov hniav nyiaj hniav kub thiab khaub ncaws hom DANNIJO. Lawv co-branded txwv ib tsab Mood Ring ($ 98.00) capitalizes nyob rau hauv 1990s craze rau lub nplhaib hloov xim uas qhia tias ib tug "lub siab xav" ntawm cov thermogenic muaju.

Nyob rau hauv cov ntaub ntawv no, kev sib koom tes yog rooted nyob rau hauv charitable muab: Rau txhua lub nplhaib yuav, 100% ntawm cov nyiaj tau los yuav muab pub rau Project Healthy Minds, ib tug non-profit lub koom haum mob siab rau tackling lub loj hlob ntsoog ntsoog.

Fashion brands yog heev nyob rau hauv board nrog no sib, ib yam nkaus thiab.

Thaum lub caij nplooj ntoos hlav xyoo 2022, Marc Jacobs tau qhia Saum ntuj ceeb tsheej-a 90s nostalgia-kev tshoov siab, cov hluas-focused diffusion kab. Ua nrog Millennials nyob rau hauv lub siab, cov khoom no kuj piqued qhov kev txaus siab ntawm Gen Z shoppers, uas tau tsim ib tug eclectic thiab dej zam saj saj mix vintage references nrog tam sim no tiam sis.

Raws li tus sau tus tsim qauv Ava Nirui, niaj hnub no cov tub ntxhais hluas cov neeg siv khoom paub txog kev coj noj coj ua thiab qib siab thaum nws los txog rau kev zam. Raws li qhov tshwm sim ntawm lub voj voog nrawm nrawm thiab muaj zog ntawm kev tshaj xov xwm, Gen Z nco txog lub sijhawm uas lawv muaj tsawg lossis tsis nco.

Lwm qhov kev sib koom tes uas lub hom phiaj ua rau muaj kev xav nostalgic hauv cov neeg siv khoom yog qhov Bella Hadid x Hais Txog Koj sau. Lub khw hauv online tau tshaj tawm nws thawj cov khoom sib koom ua lag luam nrog cov npe nrov supermodel, tshwm sim los ntawm nws cov style eclectic.

Cov khoom sau suav nrog cov tsho polo, cov ris tsho hnav ris tsho hauv cov kev txiav ncaj ncaj, cov ceg ncaj thiab flared ris, luv luv luv tiab, thiab ua si saum toj kawg nkaus tshwm sim los ntawm 90s thiab Y2K zam. Cov qauv tsim tsom iav capsule wardrobe rau tus qauv tsis ua haujlwm thiab ua kom muaj kev sib npaug ntawm cov txiv neej thiab poj niam cov ntsiab lus.

Hauv lwm qhov piv txwv, peb tuaj yeem pom cov qauv no hauv 17-thooj kev sib koom tes ntawm New York-raws li MadeMe thiab tus kws kos duab / zam tus tsim Paul Frank. Lawv cov khoom sib koom ua ke muaj cov cim tas luav Julius tus Monkey ntawm zip-up hoodies, tsov txaij luam tawm mohair knits, tartan pajamas, plaid kilts, beanies, thiab ntau dua.

Txawm tias cov khoom lag luam zoo nkauj tau txais ntawm qhov sib txawv.

Nyob rau hauv kev koom tes nrog lub iconic kub cocoa hom Swiss Miss, kev zoo nkauj hom Glossier launched Lub Swiss Miss Balm Dotcom-Muaj ntau hom di ncauj balm thiab daim tawv nqaij salve nrog ib tug maj mam tint ntawm '90s-style txiv ntseej-xim av di ncauj xim thiab ib tug cocoa thiab vanilla tsw. Raws li cov khoom lag luam, kev sib koom tes yog kev tshoov siab los ntawm kev nyiam nostalgic kho-ib khob ntawm cocoa kub tom qab cov dej txias.

Nostalgia yog ib qho kev daws teeb meem rau cov tib neeg sim nrhiav kev thaj yeeb ntawm lub siab thaum lub sij hawm tsis paub tseeb, yog li nws tsis yog qhov xav tsis thoob tias kev sib koom tes ntawm nostalgia-fueled hom lag luam nrov dua li puas tau.

Los ntawm kev sib koom tes ntawm cov khoom lag luam tshwj xeeb rau kev zoo nkauj dav dav thiab dhau mus, peb yuav txuas ntxiv pom cov npe siv cov ntsiab lus nostalgic hauv lawv cov kev lag luam kev lag luam kom nco ntsoov cov neeg siv khoom ntawm cov kev paub dhau los thiab (cia siab) ua kom muaj kev sib koom tes zoo.

Source: https://www.forbes.com/sites/kaleighmoore/2022/11/17/nostalgia-fueled-brand-collaborations-bring-back-90s–y2k-aesthetics/