Nordstrom Hnub Tuesday tau tshaj tawm txog kev muag nyiaj txiag thawj peb lub hlis twg ntawm kev muag khoom ua ntej ntawm cov kws tshuaj ntsuam kev cia siab thiab nce nws qhov kev pom zoo rau xyoo tas los, hais txog lub zog ntawm kev lag luam thaum cov neeg yuav khoom tau mus xyuas lub tuam txhab cov khw muag khoom kom rov ua dua lawv cov txee dai khaub ncaws nrog cov qauv tsim thiab khau.
Nordstrom tam sim no pom cov nyiaj tau los ntawm xyoo 2022, suav nrog kev muag daim npav rho nyiaj, nce 6% mus rau 8%, piv nrog rau ntau yam ua ntej txog li 5% txog 7%.
Nws kwv yees cov nyiaj khwv tau los ntawm ib feem, tsis suav nrog qhov cuam tshuam ntawm ib feem ntawm kev yuav khoom rov qab, hauv thaj tsam ntawm $ 3.38 txog $ 3.68, nce los ntawm qhov ua ntej ntawm $ 3.15 txog $ 3.50. Raws li kev hloov kho, nws cia siab tias yuav khwv tau ntawm $ 3.20 thiab $ 3.50 ib feem.
Nws cov shares dhia li 9% tom qab-teev trading ntawm cov xov xwm.
Qhov kev cia siab pom zoo sawv hauv qhov sib piv rau cov khw muag khoom nyiam Target, Kohl tus, Abercrombie & Fitch thiab lwm tus neeg uas nyob rau hauv cov hnub tsis ntev los no hu rov qab lawv cov kev kwv yees txhua xyoo raws li cov nqi xa khoom thiab lwm yam nuj nqis noj rau hauv cov txiaj ntsig. Tab sis Nordstrom kev lag luam kuj tseem tsis tau ua haujlwm nrog lwm tus neeg muag khoom.
Lub caij nplooj zeeg kawg, piv txwv li, ntau tus neeg muag khoom tau pom lawv cov kev muag khoom rov qab mus rau siab dua qib ua ntej kev sib kis, Nordstrom tseem ua haujlwm ua li ntawd. Tam sim no, raws li cov khw muag khoom xws li Macy lub puab tsaig nyuaj dua xyoo dhau ib xyoo kev sib piv, Nordstrom tab tom tsim tawm ntawm lub hauv paus qis.
Tus Thawj Coj Tus Thawj Coj Erik Nordstrom tau hais tias lub tuam txhab muaj peev xwm los nqis peev rau qhov kev thov los ntawm cov neeg uas tab tom yuav khoom rau "lub sijhawm tos ntev" raws li kev txwv tsis pub muaj kev sib kis tau ploj mus thiab kev caw rov qab rau kev ua tshoob, kev sib sau ua ke thiab lwm yam kev sib tham.
Txawm li cas los xij, tus neeg muag khoom tau booked ib qho kev hloov pauv ib qho kev poob qis uas yog me ntsis dav dua li cov kws tshuaj ntsuam tau nrhiav.
Nov yog li cas Nordstrom tau ua hauv nws thawj pob peev thawj lub hlis piv nrog rau qhov uas Wall Street tau cia siab, raws li kev tshawb fawb Refinitiv:
- Poob rau ib feem: 6 xees hloov kho vs. 5 xees xav tau
- Cov nyiaj tau los: $ 3.57 billion vs. $ 3.28 billion xav paub
Nordstrom tau tshaj tawm cov nyiaj tau los ntawm peb lub hlis xaus rau lub Plaub Hlis 30 ntawm $ 20 lab, lossis 13 xees ib feem, piv nrog qhov poob ntawm $ 166 lab, lossis $ 1.05 ib feem, ib xyoo dhau los.
Nordstrom poob 6 xees ib feem ntawm kev hloov kho, tsis suav nrog kev nce qib uas tau los ntawm kev muag ntawm lub tuam txhab cov paj laum hauv lub tuam txhab chaw ua haujlwm thiab tus nqi them tsis zoo cuam tshuam nrog Trunk Club cov cuab yeej. Qhov kev poob ib feem yog ib lub nyiaj ntau dua li cov kws tshuaj ntsuam tau nrhiav.
Nordstrom tshaj tawm hnub Tuesday tias nws npaj yuav hnub poob nws lub Trunk Club kev lag luam, lub platform tus kheej style - me ntsis zoo li Plooj Kho - uas nws tau rov qab rau xyoo 2014. Lub tuam txhab tau hais tias nws yuav tsom mus rau cov peev txheej hloov pauv ntawm nws tus kheej cov kev pabcuam styling muaj nyob ntawm Nordstrom.
Tag nrho cov nyiaj tau los, suav nrog kev muag daim npav rho nyiaj, tau nce mus txog $ 3.57 nphom los ntawm $ 3 nphom ib xyoo dhau los. Qhov ntawd yeej qhov kev cia siab rau $ 3.28 billion.
Ntawm Nordstrom's namesake banner, net muag tau nce 23.5%, tshaj li qib ua ntej kis thoob qhov txhia chaw. Net muag ntawm Nordstrom Rack tau nce 10.3% tab sis tseem qis dua 2019 qib, lub tuam txhab tau hais.
Nordstrom Rack, uas sib tw nrog cov nqi sib tw xws li TJX, Ross khw muag khoom thiab Macy tus Backstage, tau tawm tsam ntau dua thaum muaj kev sib kis thoob ntiaj teb kom ruaj ntseg cov khoom lag luam los ntawm lwm lub khw muag khoom, uas nws tuaj yeem muag tom qab kos npe. Lub Plaub Hlis, Nordstrom tshaj tawm cov phiaj xwm Txhim kho kev ua tswv cuab ntawm Rack lag luam raws li nws coj nyob rau hauv lub rooj ntev zaum ntawm cov thawj coj nrog ua ntej kev nyob rau hauv off-nqi khw muag khoom.
"Los ntawm kev nce peb cov khoom lag luam zoo tshaj plaws thiab kho peb cov khoom kom zoo dua qub nrog cov neeg siv khoom xav tau, peb tau ua tiav qhov txiaj ntsig zoo ntawm tus nqi ntawm Rack," Nordstrom tswj tau hais hauv cov lus npaj.
Kev muag khoom digital tau nyob hauv ib xyoos dhau ib xyoos, raws li cov neeg yuav khoom tau txiav lawv cov kev siv nyiaj hauv online thiab rov qab mus rau tom khw. E-lag luam sawv cev 39% ntawm tag nrho cov muag khoom, piv nrog 46% xyoo dhau los.
Nordstrom tau hais tias nws cov khw hauv nroog, suav nrog nws qhov chaw tseem ceeb hauv New York City, tau ua qhov muaj zog tshaj plaws nyob rau lub quarter, vim tias cov neeg ua haujlwm rov qab mus rau cov tsev ua haujlwm nyob ze thiab cov neeg tuaj ncig tebchaws rov qab los. Ua ke, kev muag khoom hauv nroog rov qab mus rau theem ua ntej muaj kev sib kis, lub tuam txhab tau hais.
Tus Thawj Saib Xyuas Nyiaj Txiag Anne Bramman tau hais tias, txog tam sim no, lub tuam txhab tseem tsis tau pom muaj kev cuam tshuam tus nqi nyiaj txiag ua rau muaj kev cuam tshuam ntawm cov neeg siv khoom. Hauv kev hu xov tooj tom qab kev khwv nyiaj tau los, nws tau hais tias qhov zoo li yog vim "cov nyiaj tau los ntau dua thiab muaj peev xwm ua tau zoo" ntawm nws cov neeg siv khoom.
Nordstrom tau xaus rau peb lub hlis nrog cov khoom muag nce 23.7% piv nrog rau xyoo dhau los, ib feem vim tias lub tuam txhab xaj khoom ntxiv los tsim cov hlua ntawm cov khoom muag ua ntej nws yuav los tom ntej, Kev Muag Khoom Ib xyoos ib zaug.
Kuj rau hnub Tuesday, Nordstrom tshaj tawm tias nws yuav pib muag khau sai sai los ntawm Allbirds, ua rau nws yog ib qho ntawm cov khau ntaub uas muaj kev ruaj ntseg ntawm ob peb tus neeg muag khoom thib peb, thiab hais tias nws tau tso cai tshiab $ 500 lab yuav rov qab.
Source: https://www.cnbc.com/2022/05/24/nordstrom-jwn-reports-q1-2022-losses.html