Pib ntawm 'Lub Ib Hlis Qhuav,' ib hlis thaum ntau tus neeg tsis txhob haus cawv, feem ntau ua rau muaj kev saib xyuas rau cov dej qab zib tsis muaj cawv. Tab sis tus thawj coj ntawm ib lub tuam txhab ua lag luam uas tsis muaj cawv haus cawv tau hais tias qhov kev thov rau cov brews tsis muaj cawv yog booming zoo dhau ib hlis.
"Lub sijhawm no yog lub sijhawm peb tau tos rau hauv qeb," Bill Shufelt, Tus Thawj Coj ntawm Athletic Brewing, tau hais rau CNBC's "Squawk Box" rau hnub Wednesday.
Ntev ib pawg pw tsaug zog nyob rau hauv kev lag luam dav ntawm npias, tsis muaj cawv npias tau pom nws txoj kev loj hlob skyrocket nyob rau hauv xyoo tas los no raws li loj npias loj xws li AB InBev thiab Heineken tso tawm cov khoom tshiab nrog rau qhov tshwm sim ntawm kev ywj pheej brewers zoo li Athletic Brewing. AB Inbev, uas yog tus tswv lag luam xws li Budweiser, Corona, Michelob, thiab Modelo, yav dhau los tau teeb tsa lub hom phiaj ntawm kev ua 20% ntawm nws cov npias ntim tsis muaj cawv thiab cawv tsawg los ntawm 2025.
Qhov tsis zoo ntawm kev xaiv npias tsis muaj cawv yog lub zog rau Shufelt, tus qub tub luam ntawm Steve Cohen's Point72 Asset Management, pib lub tuam txhab Connecticut hauv xyoo 2017, uas tsuas yog tsom mus rau kev tsis muaj dej cawv brewing.
"[Nyiaj npias tsis muaj cawv] tau ploj mus los ntawm ib yam dab tsi uas yog 0.3% ntawm cov npias qeb thiab tag nrho cov kev xav tom qab thiab nplua lub thawv dej rau ib yam dab tsi uas zoo siab heev, xav tau, thiab hom kev hloov pauv li cas cov neeg laus niaj hnub xav," Shufelt hais.
Shufelt tau hais tias tam sim no cov npias tsis muaj cawv muaj ntau dua 2% ntawm tag nrho cov npias muag hauv Asmeskas cov khw muag khoom noj, thiab ntawm qee lub khw muag khoom hauv lub tebchaws, nws nce mus txog 8% ntawm lawv cov npias.
Cov kaus poom ntawm npias tau ntim rau ntawm Athletic Brewing's non-alcoholic brewery thiab cog cog rau lub Peb Hlis 20, 2019 hauv Stratford, Connecticut.
Spencer Platt | Getty Dluab
Kev loj hlob ntawm pawg tsis yog cawv npias
Thaum lub Kaum Ib Hlis, Keurig Dr. Pepper tau nqis peev $ 50 lab rau hauv Athletic Brewing, tau txais ib feem me me ntawm kev ncaj ncees ib yam li lwm tus neeg ua lag luam ua lag luam xws li TRB Advisors thiab Alliance Consumer Growth. Txog niaj hnub no, Athletic Brewing tau nce ntau dua $ 175 lab.
Qhov kev nqis peev tshiab no yog tso cai rau Athletic Brewing los nqis peev hauv nws cov chaw hauv Connecticut thiab San Diego, pab lub tuam txhab brewing "ua qhov sib txawv ntawm cov neeg tsim khoom tsis muaj cawv," Shufelt tau hais.
"Qhov ntawd yog kev nqis peev uas tsis muaj leej twg ua hauv qeb, yog li Athletic yeej rub nws mus tom ntej," Shufelt tau hais. "Peb tab tom dhau qhov loj tshaj plaws ntawm cov hom loj tshaj plaws nyob rau hauv tag nrho cov qeb, thiab tab tom taug kev xyoo no los ua tus naj npawb ib tus neeg ua si tag nrho."
Tau qhov twg los: https://www.cnbc.com/2022/12/30/non-alcoholic-beer-set-to-continue-to-grow-in-2023.html