Tsis Muaj Cov Ntaub Ntawv Deal? ONErpm Pab Cov Kws Tshaj Lij Tshaj Tawm & Ua Lag Luam Lawv Cov Suab Nkauj

Emmanuel Zunz yog tus tsim thiab CEO ntawm ONErpm thiab nws lub zeem muag suab paj nruag pib xyoo dhau los thaum nws pib Verge Records. Nws lees paub thaum ntxov - technology yog nthwv dej ntawm lub neej yav tom ntej.

"Kuv paub tias yuav ua tiav hauv kev lag luam suab paj nruag, kuv yuav tsum tau nqis peev hauv thev naus laus zis vim tias qhov ntawd yog qhov kev coj ua.

Yog li, nws tau mus ua haujlwm ntawm lub vev xaib uas yuav suav nrog qee qhov thev naus laus zis thiab hauv xyoo 2010, nws tau tsim ONErpm. Nws tsim ONErpm nrog lub hom phiaj yooj yim ntawm kev pab cov neeg hu nkauj thiab cov kws ntaus suab paj nruag tau txais lawv cov suab paj nruag hnov, tab sis nws tau loj hlob sai rau qee yam loj dua.

"Dab tsi pib ua ib qho yooj yim faib platform tsuas yog kom tau txais koj cov suab paj nruag ntawm iTunes thiab AppleAAPL
, hloov zuj zus mus rau hauv daim ntawv teev cov ntaub ntawv tam sim no, "Zunz piav qhia. "Peb txuas ntxiv txheej txheej ntawm cov kev pabcuam tshaj lij los ntawm txhua yam kev lag luam rau cov cuab yeej txawj ntse, kev tshuaj xyuas, thiab lwm yam. Niaj hnub no peb tsis xav txog peb tus kheej lub tuam txhab faib khoom, peb xav txog peb tus kheej ua lub tuam txhab suab paj nruag niaj hnub.

Lub tuam txhab suab paj nruag niaj hnub nrog kaum tawm txhiab tus neeg siv khoom, thiab chaw ua haujlwm thoob plaws ntiaj teb. Nws yog ib qho chaw nres tsheb rau ntau tus kws ua yeeb yam los ntawm cov neeg uas nyuam qhuav pib uas xav tau lawv cov suab paj nruag ntawm cov platforms digital rau cov neeg uas tau saib lawv cov hauj lwm loj hlob thiab npaj txhij rau qib tom ntej kev taw qhia rau cov kws tsim txuj ci tsim. siv ONErpm rau kev lag luam, khoom lag luam, thiab lwm yam kev pabcuam.

Cov neeg ua yeeb yam xaiv cov kev pabcuam uas lawv xav tau thiab them ONErpm ib qho nyiaj ua haujlwm raws li cov nyiaj tau los uas lawv tsim. Qhov ntawd tuaj yeem ua rau qis kawg rau tus kws kos duab tshiab siv lub platform nkaus xwb rau kev faib mus rau tus kws kos duab tsim kom tau txais tag nrho, cov ntawv sau npe cov kev pabcuam.

Zunz hais tias, "Kev them nyiaj tuaj yeem qis li 10% mus rau siab li 50% mus rau 60%," Zunz hais tias, "nyob ntawm seb peb ua ntau npaum li cas, thiab lawv tau ua ntau npaum li cas."

ONErpm, uas tau pib nrog kev siv thev naus laus zis nyob rau pem hauv ntej, tau txiav txim siab kom nyob twj ywm ntawm qhov txiav. Tsis ntev los no nws tau dhau los ua thawj lub tuam txhab suab paj nruag los muab cov neeg ua yeeb yam "lub sijhawm tiag tiag" online pob tshab nrog rau kev tshaj tawm kev lag luam los ntawm nws amplifier feature.

nrog Amplifier, cov kws ua yeeb yam (thiab cov thawj coj ua yeeb yam) tuaj yeem nkag mus thiab tau txais cov txheeb cais txhua hnub ntawm pes tsawg tus neeg tau tshaj tawm lawv cov nkauj (nrog rau lwm cov ntaub ntawv ntxaws) rau cov xwm txheej ntawm cov npe ntev ntawm kev lag luam kev lag luam ONErpm yog tuav lawv sawv cev.

New York-based PLVTINUM (suab zoo li Platinum) yog ib tus neeg ua yeeb yam ywj pheej ua tiav hauv kev siv hluav taws xob / lwm hom fusion. Nws tau kos npe nrog ONErpm los pab tsim qhov nws tau ua tiav tiav ntawm nws tus kheej.

PLVTINUM hais tias "Kuv yog ib tug neeg tawv ncauj zoo nkauj uas yog ib qho laj thawj uas kuv tau ua tus kheej," PLVTINUM hais. “Kuv nyob deb ntawm cov ntawv sau tseem ceeb thiab cov koom tes faib khoom tau ntev. Thiab kuv tuaj yeem tswj hwm kuv txoj haujlwm thaum kuv tseem me dua, tab sis tam sim no nrog ntau npaum li cas tau los ntawm streaming sab thiab muaj ntau txoj hauv kev tshiab tuaj, muaj kev txhim kho zoo tau zoo heev. Thiab ua haujlwm nrog ONErpm, nws yog qhov tseeb tias nws muaj qhov txawv txav txawv dua li txhua qhov kev thov kuv tau txais (los ntawm lwm lub tuam txhab).

Nws thiab nws tus thawj tswj hwm qhov project ONErpm qhia cov tswv yim rau ntau yam ntawm nws cov suab paj nruag. Piv txwv li, lub caij nplooj zeeg kawg thaum ib qho ntawm nws zaj nkauj twb ua tau zoo heev hauv YouTube, lawv tau saib txoj hauv kev kom ua tiav qhov kev vam meej.

Nws hais tias ib qho tseem ceeb tshaj plaws ntawm kev ua haujlwm nrog ONErpm thiab lawv amplifier thev naus laus zis tau txais cov ntaub ntawv tshwj xeeb ntawm txhua zaj nkauj nws tso tawm.

"Koj tuaj yeem saib Spotify, Apple Music, thiab AmazonAMZN
Suab paj nruag thiab saib seb thaj chaw twg yog popping rau cov nkauj dab tsi, thiab koj tuaj yeem pom nws hauv ib daim ntawv qhia. Yog li, ONErpm portal yog hom chaw rau kev tshawb fawb soj ntsuam. "

Brad Cohen yog tus tsim ntawm Raw Material, LA raws li kev tswj xyuas kev ua yeeb yam. Nws tuav ntau tus kws ua yeeb yam hauv ntau hom suab paj nruag thiab tso siab rau ONErpm los pab nrog kev lag luam sib txawv xws li lwm tus kws kos duab pop Chri$tian Gate$.

Cohen hais tias muaj kev nkag mus rau txhua hnub rau cov ntaub ntawv tshiab uas muaj pab nws txiav txim siab tseem ceeb - sai heev.

“Cia li hais tias kuv tab tom saib tus kws kos duab cov ntawv teev npe - taug qab los ntawm kab. Nws yog lej yooj yim, txoj cai? Yog tias kuv pom 25-feem pua ​​​​ntawm cov neeg mloog nkauj tau hla Song A, tab sis tsuas yog 10-feem pua ​​​​tau hla Song B, nws tsis muaj teeb meem txog tag nrho cov kwj deg. Yog tias kuv yuav siv $10,000 rau ib yam dab tsi, Song A tsis yog tus. Kuv tuaj yeem pom ib feem plaub ntawm cov neeg tsis nyiam nws tawm ntawm tus puav. Yog li, kuv yuav tsom mus rau Song B. "

Thiab muaj peev xwm nkag mus rau hom ntaub ntawv ntawm tus kheej rau txhua tus neeg siv khoom nws muaj nrog ONErpm yog qhov muaj txiaj ntsig zoo.

"Nws pab kuv pab kuv cov neeg siv khoom vim kuv tuaj yeem pom qhov lawv ua haujlwm ntawm lub sijhawm. Nws kuj pab tau los ntawm kev tswj hwm qhov chaw uas kuv saib xyuas ntau tus kws ua yeeb yam sib txawv, qhov no zoo li tus thawj tswj haujlwm ywj pheej rau txhua tus. "

ONErpm Tus Thawj Saib Xyuas Haujlwm Casey Childers hais tias muaj txiaj ntsig, ib yam nkaus, hauv kev muaj tag nrho cov ntaub ntawv teev tseg, sau ua ke, thiab muaj nyob ntev.

"Lawv tuaj yeem rov qab mus xyuas nws ib xyoos txij li tam sim no thiab yog tias peb tau ntsib teeb meem, lawv yuav pom qhov peb tau ua rau txhua qhov kev sib tw. Yog li, tsis yog yuav tsum tau txheeb xyuas 400 email nrog rau XNUMX pawg sib tham, lawv tuaj yeem rov qab mus rau lub cuab yeej no txhua zaus. Nws yog tag nrho cov pob tshab. "

Lub hom phiaj tag nrho ntawm ONErpm yog los pab cov neeg ua yeeb yam ywj pheej ua lub neej los ntawm lawv cov suab paj nruag los ntawm kev muab ntau yam kev pabcuam rau lawv thiab cov ntaub ntawv tshiab tshaj plaws uas muaj los ua.

Rau cov kws ua yeeb yam zoo li PLVTINUM, qhov ntawd txhais tau tias muab nws qhov nws xav tau los saib xyuas thiab tswj txhua yam ntawm nws txoj haujlwm.

"Kuv xav tias kev ua suab paj nruag niaj hnub no yog ua suab paj nruag, nkag siab tias tib neeg siv suab paj nruag li cas, muaj kev tswj hwm 360 ntawm ib qhov project, thiab nkag siab txhua yam ntawm qhov tso koj dim thiab ua rau koj ywj pheej. Kuv yog ib tug ntseeg loj rau qhov ntawd. "