Ib lub logo Nike qhia ntawm Baylor University lub tsho ntev. Nike, uas muaj cov khaub ncaws thiab khoom siv nrog ntau yam kev ua kis las hauv tsev kawm qib siab, tau nkag mus rau hauv kev sib tham nrog Fanatics rau cov kiv cua hauv tsev kawm qib siab.
Maddie Meyer | Getty Dluab Kev Ua Si | Cov duab Getty
Cov khoom ua si platform Fanatics tau nkag mus rau hauv kev koom tes ntev nrog Nike los ua tsev kawm qib siab kev ua si kiv cua khaub ncaws.
Kev koom tes yuav koom nrog kev koom tes nrog Fanatics College division, uas twb koom nrog feem ntau ntawm Nike-sponsored colleges thiab universities. Kev tsim khoom tau teem caij pib thaum lub caij ntuj sov 2024, raws li cov chaw paub txog qhov teeb meem.
Fanatics muab CNBC nrog ib nqe lus los ntawm Fanatics Commerce CEO Doug Mack hais tias nws yog "zoo siab heev los ua kom muaj nuj nqis ntawm Nike txoj kev koom tes hauv tsev kawm qib siab," tab sis tsis kam hais ntxiv.
Nike tau hais hauv tsab ntawv tshaj tawm tias nws tab tom ua qhov kev hloov pauv tswv yim hauv yuav ua li cas nws ua haujlwm rau NCAA cov koom tes hauv tsev kawm qib siab, thiab txuas ntxiv nws cov ntawv tso cai kev sib raug zoo nrog Fanatics thiab Branded Custom Sportswear, lwm tus neeg koom nrog, suav nrog Nike NCAA khw muag khoom kiv cua thiab cov khoom lag luam sab nraud.
Nike muaj qee qhov kev cog lus loj tshaj plaws nrog rau cov kev kawm kis las hauv tsev kawm qib siab los hnav lawv cov tsev kawm ntawv pab pawg, tsim nyog ntau lab daus las. Raws li Sports Business Journal, Nike thiab nws cov Jordan Brand outfitted 48 pab pawg hauv NCAA kev sib tw ncaws pob tsis ntev los no, nws qhov siab tshaj plaws puas tau. Nws kuj tseem siv ntau tshaj li ib nrab ntawm Division I football programs.
Nike yuav txuas ntxiv tsim cov khaub ncaws thiab cov khoom muag rau nws cov koom tes hauv tsev kawm qib siab, suav nrog cov ris tsho hauv thaj chaw, raws li cov peev txheej.
Fanatics yuav tsim cov khaub ncaws kiv cua, cov tsho replicas, cov ris tsho sab hauv, headwear thiab cov poj niam kiv cua iav, thiab lwm yam. Cov Fanatics tshiab yuav suav nrog ib pawg neeg xaiv ntawm Nike lub tsev kawm ntawv qib siab thiab tsev kawm ntawv koom tes, nrog Ohio State, Georgia, Clemson, Oregon, Oklahoma thiab Penn State ntawm cov neeg tuaj koom, raws li cov peev txheej, thiab kev nqis peev hauv kev loj hlob ntawm cov poj niam cov khaub ncaws ua lag luam yog ntawm cov hom phiaj ntawm kev sib koom tes.
Fanatics twb muaj daim ntawv tso cai tshwj xeeb nrog NFL, NHL, NBA, MLB, nrog rau ntau lub tsev kawm qib siab thiab tsev kawm qib siab. Ob peb ntawm cov kev pom zoo, suav nrog NFL, NBA thiab MLB, kuj sib tshooj nrog Nike lub tsho thiab cov khaub ncaws hnav.
Fanatics yog lub chaw loj rau cov khoom ua si, nrog rau cov kis las-themed hauv tsev, chaw ua haujlwm thiab cov khoom siv tsheb. Lub tuam txhab tab tom nthuav dav rau hauv online twv txiaj kis las, ib yam nkaus. Peb lub sij hawm CNBC Tus Neeg Pov Tseg 50 lub tuam txhab muaj tus nqi ntiag tug ntawm $ 27 billion.
Nws tau ua tiav ntau qhov kev yuav khoom hauv xyoo tas los no raws li lub tuam txhab tuav ze. Hauv 2020, nws tau txais cov khoom lag luam ua kis las WinCraft, thiab ua ntej lub xyoo no nws yuav trading card tuam txhab Topps rau $500 lab. Lub hli tas los, CNBC tau tshaj tawm tias Fanatics yog Hauv kev sib tham mus yuav lub tuam txhab kev twv txiaj ncaws pob Tipico, txawm tias tseem tsis tau muaj kev sib tham.
Sab saum toj yuav tso tawm ib kab ntawm kev ua lag luam daim npav uas muaj cov kis las ncaws pob hauv tsev kawm qib siab lub caij nplooj zeeg yuav los tom ntej no, hauv kev sib cog lus uas niam txiv lub tuam txhab Fanatics tau hais tias yuav txiav qee tus neeg ua si ntawm cov txiaj ntsig thiab ua ke nrog tsev kawm ntawv lub logo ntawm daim npav thawj zaug. Qhov kev zov me nyuam yuav suav nrog ntau dua 150 lub tsev kawm uas muaj cov neeg ncaws pob tam sim no thiab yav dhau los. Lub tuam txhab tseem muaj kev cuam tshuam nrog ntau dua 200 tus tub ntxhais kawm-tus neeg ncaws pob ntawm cov tsev kawm ntawv siv lawv cov npe thiab kev nyiam. Thiab txoj kev npaj yog txuas ntxiv tsev kawm ntawv thiab ncaws pob, Fanatics tau hais.
Feem ntau ntawm Lub Tsev Kawm Ntawv Lub Hwj Chim Tsib lub rooj sib tham yuav koom nrog hauv Fanatics kev lag luam daim npav tshiab, suav nrog Alabama, Georgia, Kansas, Kentucky, Oregon, thiab Texas A&M.
Tsis ntev los no nthuav lub npe, duab, thiab kev cai zoo li tau tso cai rau cov neeg ncaws pob hauv tsev kawm qib siab kos npe rau kev txhawb nqa kev cog lus, qhib lub sijhawm ntxiv ntawm cov khaub ncaws thiab cov khoom muag. Fanatics tsis ntev los no tau tshaj tawm qhov kev pom zoo uas yuav tso cai rau cov kiv cua tuaj yeem yuav cov tsho ncaws pob hauv tsev kawm qib siab nrog cov npe thiab cov neeg ua haujlwm nquag uas yuav tau them nyiaj rau nws.
Tau qhov twg los: https://www.cnbc.com/2022/07/13/fanatics-is-partnering-with-nike-to-manufacture-college-fan-apparel.html