Nike CEO John Donahoe tau hais rau hnub Thursday lub tuam txhab tau "tso siab tiag tiag" rau Gen Z cov neeg siv khoom hauv Suav teb thiab tias cov khw muag khaub ncaws kis las tseem tab tom pom kev xav tau muaj zog hauv cheeb tsam, txawm tias muaj kev cuam tshuam txog Covid.
"Peb tseem yog tus naj npawb ib lub npe txias thiab nyiam nyob hauv Shanghai thiab hauv Beijing. Peb tau tsom ntsoov rau Gen Z cov neeg siv khoom hauv Suav teb, peb pom cov lus teb zoo heev los ntawm Gen Z cov neeg siv khoom uas xav tau cov khoom lag luam tshiab tshaj plaws thiab xav tau cov hom lag luam uas cuam tshuam thoob ntiaj teb," Donahoe hais rau CNBC's “Closing Tswb.”
"Peb pom cov lus teb zoo hauv Q2, thiab peb muaj tib lub hom phiaj thiab kev xav mus tom ntej," nws hais.
Qhov kawg ntawm Nike cov nyiaj txiag thib ob-lub quarter thib ob, xaus rau lub Kaum Ib Hlis 30, Tuam Tshoj txoj cai "zero Covid" tseem siv tau thiab 1,500 lub khw Nike thoob plaws thaj av tau raug kaw, ua rau 3% poob ntawm kev muag khoom piv nrog lub xyoo dhau los.
Cov nyiaj tau los hauv Suav teb - cov khau ntaub loj tshaj plaws thib peb ntawm kev lag luam los ntawm cov nyiaj tau los - tau nqis 22% nyob rau lub sijhawm los ntawm tib lub hlis twg xyoo 2021, thaum Covid cuam tshuam ntau dua hauv cheeb tsam.
Donahoe tsis tau hais txog seb kev siv nyiaj tau rov qab los rau tam sim no uas Tuam Tshoj muaj rescinded nws xoom Covid txoj cai thiab rov qhib dua, tab sis nws hais tias lub tuam txhab ntseeg siab tias thaj av tseem muaj kev lag luam muaj zog.
Donahoe tau hais tias "Peb tau cuam tshuam qee qhov cuam tshuam hauv peb qhov kev xav, tab sis peb pom tias yog kev hloov pauv, peb tseem ntseeg hauv cov ntsiab lus ntawm Tuam Tshoj," said Donahoe.
"Peb tau nqis peev hauv kev tsim cov khoom lag luam hyperlocal qhov twg peb coj lub cim franchise zoo li Air Force One, lossis Dunk thiab peb thaj chaw nws yog li nws cuam tshuam rau cov neeg siv khoom suav - thiab cov neeg siv khoom suav teb tiag tiag," nws hais.
Rau ob peb lub hlis dhau los, Nike, zoo li lwm cov khw muag khoom, tau ua grappling nrog glut ntawm cov khoom muag tab sis Donahoe tau hais tias qhov teeb meem feem ntau yog nyob rau hauv North America thiab lub tuam txhab xav pom cov theem ib txwm nyob rau thaum xaus ntawm lub xyoo nyiaj txiag hauv lub Tsib Hlis.
"Cov neeg siv khoom tseem tab tom them nqi rau cov khoom lag luam Nike uas lawv paub thiab nyiam. Hauv thaj chaw uas peb muaj cov khoom muag ntau dhau, uas yog cov khaub ncaws feem ntau hauv North America, peb tab tom ua haujlwm los ntawm nws. Peb tab tom txo nqi thiab ua haujlwm los ntawm nws, "Danahoe hais.
Tsis ntev los no, lub khau ntaub loj heev tau sim txav deb ntawm wholesalers hauv kev pom zoo ntawm cov tswv yim ncaj qha rau cov neeg siv khoom, tab sis thaum lub sij hawm nws lub quarter nyiaj txiag tsis ntev los no, cov nyiaj tau los muag tau dhia 19% - feem ntau vim tias lub tuam txhab thaum kawg muaj cov khoom muag muag rau cov neeg koom tes.
Nike tau nqis peev ntau rau hauv nws cov tswv yim ncaj qha rau cov neeg siv khoom, tab sis Donahoe glossed ntawm qhov kev tsom mus rau hnub Thursday thiab hais tias cov khw muag khoom tseem "tseem ceeb heev" rau Nike.
"Cov neeg siv khoom niaj hnub no thiab hnub nyoog xav tau yam lawv xav tau, thaum lawv xav tau, lawv xav tau li cas, thiab hauv peb txoj kev lag luam, lawv tau pom tseeb tias lawv xav tau cov khoom lag luam zoo sib xws thiab tsis hais cov channel," nws hais. .
Tus thawj coj tseem ceeb tshaj tawm cov kev txhawj xeeb txog macroenvironment, hais tias, "Peb tau npaj rau txhua yam tab sis peb lub hom phiaj yog ua kom peb muaj zog dua nyob rau lub sijhawm no, tsis hais txog kev nce nqi thiab kev lag luam li cas."
Tau qhov twg los: https://www.cnbc.com/2023/01/12/nike-ceo-john-donahoe-touts-strength-in-gen-z-china-shopper.html