Ib qho kev nthuav dav ntawm Pepsi ad ntawm FedEx Field thaum lub sijhawm NFL ncaws pob ntawm Washington Football Team thiab New York Giants, Thursday, Cuaj Hlis 16, 2021, hauv Landover, Md.
Aaron M. Sprecher ntawm AP
Pepsi tab tom khaws nws txoj cai kev txhawb nqa nrog NFL tab sis yuav muab cov cuab yeej tseem ceeb - Super Bowl ib nrab ua yeeb yam.
Lub tuam txhab dej qab zib thiab khoom noj txom ncauj tau rov ua dua nws txoj kev koom tes ze li plaub-xyoo caum nrog pab koomtes hnub Tuesday tom qab NFL lub rooj sib tham caij nplooj ntoos hlav hauv Atlanta. Cov tswv hauv pab pawg tau pov ntawv pom zoo rau kev rov ua dua tshiab, uas tso cai rau Pepsi siv NFL hwm txoj cai rau nws cov npe, suav nrog Frito Lay thiab Tostitos.
Raws li ib feem ntawm daim ntawv cog lus, Pepsi tau txais txoj cai nchuav rau saum NFL cov xwm txheej, suav nrog NFL Draft. Lub tuam txhab tus tsim dej haus ua kis las, Gatorade, khaws nws qhov pom kev siab ntawm NFL sab sab. Tsis tas li ntawd, Pepsi thiab NFL tab tom koom tes los nthuav tawm Gatorade cov khoom ua ntej ua haujlwm rau cov neeg ua si lub caij nplooj zeeg no. Cov kab yuav tsum muaj rau cov neeg siv khoom hauv xyoo 2023.
Cov nqe lus ntawm Pepsi txoj kev rov ua dua tshiab tsis tau qhia tawm. Qhov kev pom zoo dhau los tau tshaj tawm tias muaj nqis txog $ 2 nphom hauv 10 xyoo.
"Peb qhov tseem ceeb thiab lawv qhov tseem ceeb tau hloov zuj zus lawm, thiab peb xav kom paub tseeb tias thaum peb txuas ntxiv kev koom tes no uas peb txhua tus ua haujlwm mus rau tib lub hom phiaj," Tracie Rodburg, NFL tus lwm thawj coj loj ntawm kev tswj hwm kev txhawb nqa, hais rau CNBC.
Lub sijhawm no, txawm li cas los xij, Pepsi yuav tsis txhawb nqa Super Bowl ib nrab sijhawm ua yeeb yam. Nws yog zaum ob txij li xyoo 2012 uas cov cai no tau tsoo lub khw. Pib qhov chaw tsim khoom Bridgestone tuav lub Super Bowl Halftime txoj cai ua ntej Pepsi.
Lub 2022 Super Bowl Halftime Show tau nthuav tawm cov hnub qub hip-hop Dr. Dre thiab Snoop Dogg. NFL koom tes nrog Jay-Z's Roc Nation los tsim ib nrab sijhawm ua yeeb yam.
Snoop Dogg, Mary J. Blige, thiab Dr. Dre hais lus thaum lub sij hawm Pepsi Super Bowl LVI Halftime Show Xovxwm Rooj Sib Tham ntawm Los Angeles Convention Center thaum Lub Ob Hlis 10, 2022 hauv Los Angeles, California.
Jeff Kravitz | Filmmagic, Inc | Cov duab Getty
CNBC tau tshaj tawm thaum Lub Kaum Hli Ntuj tias Super Bowl ib nrab txoj cai tuaj yeem tsoo lub khw, thiab NFL yuav nrhiav txog $ 50 lab rau lawv. Cov thawj coj hauv kev lag luam qhia Bridgestone tau them ntawm $ 5 lab thiab $ 10 lab txhua xyoo.
"Nws dhau los ua qhov nyuaj los ua pov thawj," Tony Ponturo, yav dhau los tus lwm thawj ntawm kev ua kis las thoob ntiaj teb thiab kev lom zem ua lag luam ntawm Anheuser-Busch, tau hais txog tus nqi peev. Raws li qhov loj npaum li Super Bowl yog, ib txwm muaj cov thawj coj uas yuav hais tias muaj ntau ntau ntxiv rau lub tuam txhab ua nrog cov nyiaj uas lawv khaws cia, nws hais ntxiv.
Raws li ib feem ntawm kev cog lus loj dua nrog cov pab koom nrog, cov tuam txhab kuj tau cog lus ib feem ntawm tag nrho cov nyiaj mus rau kev yuav TV tshaj tawm. Rau lub caij 2021, Pepsi siv kwv yees li $ 114 lab ntawm NFL kev ua si, suav nrog kev ua si. Qhov ntawd tau nqis los ntawm kwv yees li $ 127 lab rau 2020 NFL lub caij, raws li cov tuam txhab ntsuas xov xwm iSpot. Pepsi tseem muaj 15 pab pawg sib tham nrog NFL cov koom haum suav nrog Dallas Cowboys.
Cov tswv pab pawg kuj tau pom zoo khaws cov pab koomtes sib koom ua ke hauv Indianapolis hauv 2023 thiab 2024, NFL tshaj tawm rau hnub Tuesday.
NFL cov tub ceev xwm tau xav txog kev txav mus rau qhov kev tshawb nrhiav ua ntej rau Dallas lossis Los Angeles. Tseem, kev thauj mus los nyob ib puag ncig lub tsev so thiab kev nkag mus rau cov chaw kho mob tau ua qhov tseem ceeb hauv kev ua kom muaj kev sib koom ua ke ntawm Colts 'Lucas Oil Stadium.
Hauv 2022, qhov kev tshwm sim tau tsim muaj kwv yees li $ 9.6 lab hauv kev cuam tshuam kev lag luam, raws li cov pab koomtes. Indianapolis tau tuav NFL Combine txij li xyoo 1987.
Tau qhov twg los: https://www.cnbc.com/2022/05/24/nfl-renews-sponsorship-deal-with-pepsi-but-without-super-bowl-halftime-show.html