Daim duab ntxaws ntxaws ntawm Fanatics apparel tso tawm ntawm NFL Hospitality thaum lub 2018 NFL Lub Rooj Sib Tham Txhua Xyoo ntawm Ritz Carlton Orlando, Great Lakes thaum Lub Peb Hlis 26, 2018 hauv Orlando, Florida.
Mark Brown | Cov duab Getty
NFL, lwm yam kev ua kis las loj, cov koom haum ua si thiab cov tswv pab pawg tau ua tus thawj coj tshiab ntawm kev nqis peev hauv Fanatics, lub tuam txhab loj hlob sai hauv online platform.
Txhua tus tau hais, qhov kev nqis peev zaum kawg tag nrho yog $ 1.5 billion. NFL ncaws tawm hauv qhov loj tshaj plaws, $ 320 lab. Cov kiv cua muaj nqis txog $ 27 billion.
NFL Players Association kuj tau nqis peev. Lwm cov tub ua lag luam suav nrog Major League Baseball thiab nws cov koom haum ua si, nrog rau National Hockey League.
Joseph Tsai, Alibaba co-founder thiab Brooklyn Nets tus tswv, thiab Qatar Investment Authority, tus tswv ntawm pab pawg ncaws pob Paris Saint-Germain, kuj yog cov tub ua lag luam hauv qhov kev hloov tshiab no.
Qhov kev pab nyiaj txiag zaum kawg no txuas ntxiv cov kev sib tw ntawm cov pab koomtes thiab cov koom haum players xav tau ib lub ncuav qab zib. Ib yam li ntawd, cov NBA tsis ntev los no tau tuav 3% koom nrog hauv SportRadar.
Florida-based Fanatics tau tsim muaj nyob rau xyoo 2011 los ntawm Michael Rubin, tus tswv ntawm Philadelphia 76ers thiab New Jersey Devils. Nws muaj daim ntawv tso cai tshwj xeeb nrog NFL, NHL, NBA, MLB thiab cov tsev kawm qib siab thiab tsev kawm qib siab los tsim thiab muag cov khoom lag luam hauv pab pawg.
Lub tuam txhab muaj ambitions tshaj li cov khoom muag. Nyuam qhuav pib lub xyoo no, lub tuam txhab tau tsiv mus rau hauv kev lag luam daim npav lag luam thiab tau txais Topps trading cards rau $ 500 lab. Fanatics 'kev lag luam daim npav qhov chaw tam sim no muaj nuj nqis ntawm $ 10 nphom tom qab $ 350 lab nyiaj txiag puag ncig lub Cuaj Hli.
Pab Koomtes, cov koom haum players thiab cov tswv pab pawg tam sim no muaj kwv yees li 10% ntawm Fanatics. NFL thiab MLB thawj zaug tau nqis peev $ 150 lab hauv Fanatics hauv 2017. CNBC tau tshaj tawm yav dhau los Lwm cov tub ua lag luam nyob rau hauv cov nyiaj tsis ntev los no suav nrog Fidelity, BlackRock thiab Michael Dell's MSD Partners.
"Qhov kev nqis peev no tsis yog qhia txog peb cov kev paub dhau los uas tau ua haujlwm nrog Michael thiab pab pawg ntawm Fanatics rau ntau xyoo tab sis peb txoj kev ntseeg tias lub tuam txhab tab tom tsim kev lag luam uas tshiab, tshwj xeeb thiab muaj txiaj ntsig," Brian Rolapp, NFL tus thawj coj tshaj tawm thiab kev lag luam tub ceev xwm, hais rau CNBC txog qhov kev nqis peev tshiab kawg.
Xyoo tas los, Fanatics tau tshaj tawm Khoom qab zib Digital, uas muag nonfungible tokens lossis NFTs. Lub tuam txhab tseem muaj ib nrab ntawm cov khw muag khoom kaus mom Lids Sports Group, uas nws tau txais hauv 2019.
Fanatics tam sim no tab tom nrhiav kom tawg mus rau hauv qhov chaw twv txiaj kis las nrog kev tshaj tawm ntawm phau ntawv kis las online. Yav dhau los FanDuel CEO Matt King yog tus thawj coj ntawm qhov ntawd.
Nrog rau tag nrho cov kev loj hlob no los ntawm kev xav txog qhov muaj peev xwm pib rau pej xeem, tab sis Fanatics tau tuav ceev rau tam sim no.
"Txawm hais tias ib qho IPO yog qhov kev xaiv muaj rau peb, tsis muaj qhov hloov tshiab ntawm lub sijhawm," tus kws tshaj lij lub tuam txhab tau hais. "Peb lub hom phiaj tseem nyob rau hauv kev nthuav dav kev lag luam thiab tsim cov kev ua si digital platform tshaj kaum xyoo tom ntej thiab dhau mus."
Fanatics yog ob lub sijhawm CNBC Disruptor 50 tuam txhab. Zwm npe rau peb lub limtiam, cov ntawv xov xwm tseem ceeb uas dhau mus dhau lub xyoo Disruptor 50 daim ntawv teev npe, muab kev saib ze dua ntawm cov tuam txhab ntiag tug xws li Fanatics uas txuas ntxiv tsim kho tshiab thoob plaws txhua qhov kev lag luam.
Tau qhov twg los: https://www.cnbc.com/2022/04/06/nfl-mlb-players-unions-lead-latest-investment-in-fanatics.html