Lub unwrapping ntawm Christmas Ntoo Khw yog nyob rau hauv tag nrho viav vias, nrog rau lub khw tshiab branding.
2016 Ben Rose Photography
Christmas yuav dhau los nws tsuas yog pib ntawm Christmas Tree Shops, cov khw muag khoom tshwj xeeb uas yog nyob rau hauv nruab nrab ntawm kev rov ua lag luam loj thiab rov ua dua tshiab 15 lub hlis tom qab nws tau muag rau cov tswv tshiab thiab sib cais los ntawm nws lub tuam txhab qub Bed Bath & Beyond niam txiv tuam txhab. .
Lub 80-khw saw uas sib txuas cov ntsiab lus ntawm tus nqi off-nqi, khw muag khoom duas thiab cov khoom siv hauv tsev loj hauv cov khoom siv sib xyaw ua ke uas mus deb dhau ntawm nws lub npe hnub so niche yog nyob rau hauv txoj kev ua $ 1 nphom hauv cov nyiaj tau los txhua xyoo los ntawm qhov kawg ntawm 2023, raws li. Thawj Tswj Hwm Marc Salkovitz, uas nrog nws tus poj niam Pam, CEO thiab tus thawj tswj hwm, yuav lub tuam txhab thaum lub Kaum Ib Hlis, 2020.
Lawv lub tuam txhab, Handil - nws yog ib qho kev sib cog lus ntawm lawv cov menyuam lub npe, Hannah thiab Dillon - yuav Christmas tsob ntoo ua haujlwm rau tus nqi tsis tau tshaj tawm raws li ib feem ntawm Bed Bath txoj kev npaj los tshem tawm cov lag luam uas tsis yog-core thiab mloog zoo rau nws cov npe npe, nrog rau BuyBuyBaby thiab Harmon Kev Zoo Nkauj. BBB kuj tau muag tawm Tus Nqi Ntxiv Ntiaj Teb Kev Lag Luam thiab ntau lub npe me me txij li qhov muag no.
Bed Bath qhov poob zoo li Salkovitz qhov txiaj ntsig zoo li lawv tau ua haujlwm los tsim kho qhov nws hais tias "tsis hlub" raws li nws cov tswv cuab ua ntej. “Tsis muaj leej twg tau saib xyuas nws.
"Yog li, peb lub hom phiaj loj tshaj plaws rau lub xyoo no yog los nthuav qhia kev lag luam qub txeeg qub teg. Peb ntxiv 150 tus neeg muag khoom, lawv tsis tau ntxiv ib zaug hauv ib xyoos. Peb muaj tus nqi ntawm cov khoom uas tsis tau hloov pauv hauv 35 xyoo yog li peb tau rov qab mus rau lub tswv yim tus nqi-tus nqi, "nws hais ntxiv tias lub tuam txhab kuj tau ua ob npaug rau nws qhov kev faib tawm xyoo dhau los.
Lwm qhov tseem ceeb tshaj plaws yog "rub tawm" nws txoj kev lag luam los ntawm hauv qab Bed Bath qhov twg ob qho tib si yuav thiab rov qab ua haujlwm tau ua tiav tag nrho. "Peb tam sim no 100% ywj siab los ntawm lawv thiab cov neeg siv khoom yeej tsis pom." Cov chaw ua haujlwm muag khoom tseem nyob nrog BBB hauv nws lub Union, NJ lub tsev hauv paus tab sis tau khiav tawm tag nrho, Salkovitz tau hais.
Cov tswv tshiab tau ua haujlwm hnyav los nqis peev hauv lawv qhov kev yuav, ib yam dab tsi uas lawv hais tias tsis tau ua ua ntej. “Thaum cov tub ceev xwm ntiag tug yuav cov tuam txhab, lawv txiav, txiav, txiav. Peb tau ua qhov tsis sib xws, peb tsis tau txiav leej twg thiab qhov tseeb peb coj cov neeg ntxiv. "
Qhov kev nqis peev ntawd dhau mus dhau ntawm lub taub hau suav thiab skus. Xyoo tas los nws tau sim 19 pop-up Christmas khw muag khoom thiab npaj yuav nthuav qhov kev pab cuam mus rau 50 txog 100 tom qab xyoo no. 10,000-square-foot qhov chaw nyob hauv 50 mais ntawm cov khw muag khoom uas twb muaj lawm thiab tsuas yog cov khoom muag raws caij nyoog.
Tseem yuav muaj cov khw muag khoom puv ntoob tshiab xyoo no, suav nrog peb hauv Florida, qhov nruab nrab ntawm 30,000 txog 35,000 square feet txawm hais tias Sarasota qhov chaw yuav loj dua ntawm 45,000 square feet thiab yuav ua haujlwm raws li tus chij defacto. Cov phiaj xwm yog rau 15 qhov chaw ntxiv hauv 2023, feem ntau nyob rau sab hnub tuaj ntug dej hiav txwv uas feem ntau cov khw muag khoom tam sim no nyob.
Uas coj txog qhov teeb meem ntawm lub khw muag khoom lub npe, ib qho qub txeeg qub teg los ntawm nws Cape Cod, MA cov hauv paus hniav thaum qhov tseeb tag nrho nws muag yog Christmas khoom, feem ntau rau cov neeg ncig tebchaws caij ntuj sov. Vim tias nws thaj chaw keeb kwm, cov khw muag khoom nyob rau sab qaum teb sab hnub tuaj yuav txuas ntxiv mus los ntawm lub npe Christmas tsob ntoo tag nrho tab sis txhua lub khw muag khoom tshiab thiab tam sim no nyob rau lwm qhov tau muaj npe CTS. (Lub npe spin-off nyob rau hauv cov tswv cuab ua ntej, "Thiab qhov ntawd", raug muab tso tseg.)
Cov khoom hnub so yog, ntawm chav kawm, tsuas yog ib feem ntawm nws cov khw muag khoom puv. Nws hais tias "Peb muaj ntau tshaj li Christmas xwb," nws hais. Cov khoom noj khoom haus tau nthuav dav, tshwj xeeb tshaj yog cov khoom qab zib thiab nws muaj nws ob daim ntawv ntiag tug, Petal & Pob zeb thiab Lub Grainhouse, nyob rau hauv ntau yam kev faib khoom. Kwv yees li 35% ntawm nws cov khoom sib xyaw yog tsim nyob rau hauv. Thiab cov khw muag khoom txuas ntxiv ua haujlwm hauv khw-tsuas yog tsis muaj kev lag luam e-lag luam. Qhov ntawd tseem nyob rau tom qab burner rau tam sim no raws li nws concentrates ntawm nws lub cev qhov chaw.
Tag nrho cov no zoo li tau them nyiaj rau cov tswv tshiab. Salkovitz tau hais tias "Peb nyuam qhuav muaj lub xyoo tau txais txiaj ntsig tshaj plaws - los ntawm ob npaug - hauv lub tuam txhab keeb kwm," Salkovitz tau hais. “Cov khw muag khoom thiab cov neeg ua haujlwm ntawm no tsuas yog xav tau qee qhov kev saib xyuas thiab kev hlub. Peb zoo siab heev rau tus me nyuam no.
"Kuv tsis xav tias peb paub tias nws yuav zoo li no."
Tau qhov twg los: https://www.forbes.com/sites/warrenshoulberg/2022/02/03/new-owners-find-christmas-tree-shops-is-the-gift-that-keeps-on-giving/