Tojsiab
Tej zaum koj yuav tau pom nws Super Bowl ad lossis Temu rub ntawm TikTok uas yog ib feem ntawm kev ua lag luam hnyav rau lub tuam txhab uas xav kom koj "khoom zoo li tus neeg nplua nuj," uas ua rau ntau lab rub tawm - thiab kev sib xyaw ntawm cov neeg siv khoom.
Boston-based, Suav cov khw muag khoom yog tswv los ntawm PDD Holdings Inc. (Duab credit yuav tsum nyeem … [+]
Kev Tshaj Tawm Tom Ntej ntawm Getty Dluab
Cov Lus Tseem Ceeb
Temu yog lub khw muag khoom online uas tau tsim tawm hauv Tebchaws Meskas thaum lub Cuaj Hli, khav theeb tsis txaus ntseeg tus nqi thiab cov khoom lag luam dav dav xws li khaub ncaws mus rau hluav taws xob mus rau cov twj paj nruag.
Lub khw muag khoom lub ntsiab muag yog nws cov khoom pheej yig: Lub lis piam no, Temu website yog qhov tseem ceeb tshaj plaws "Thawj Tswj Hwm Hnub Muag ntawm $ 0.39" thiab kev muag khoom "txog 90% tawm," nrog kev xaiv kuj muaj Cov txiv neej cov khau khiav rau qis dua $ 10 thiab cov txhuam txhuam teeb rau $ 6.
Boston-based, Suav cov khw muag khoom yog tus tswv ntawm PDD Holdings Inc., uas tseem ua haujlwm Temu tus muam tuam txhab, Suav e-commerce platform Pinduoduo.
Lub app tau ranked No. 1 ntawm Apple lub khw app rau ntau ntawm 2023, pab los ntawm Super Bowl kev lag luam, uas khav theeb yuav ua li cas cov neeg siv khoom tuaj yeem "khoom zoo li tus neeg nplua nuj," thiab kev pom zoo los ntawm cov nyiam ntawm Jason Derulo thiab JuJu Smith-Schuster, nrog rau kev tshaj tawm hauv Instagram, Facebook thiab Snapchat uas TechCrunch piv rau TikTok txoj kev lag luam vam meej.
Temu tau txaus siab nthuav tawm ntawm TikTok, ib yam nkaus: Lub hashtag #teem muaj ntau dua 300 lab views thiab muaj ntau ntawm "Temu hauls," uas cov neeg siv coj kom zoo dua ntawm tus nqi qis los yuav thiab unbox cov khoom ntawm lub koob yees duab.
Temu kuj tau txhawb nqa nws qhov kev thov rov hais dua thiab nws cov social media profile los ntawm kev ua si uas tuaj yeem khwv tau cov neeg siv khoom qiv nyiaj rau cov khoom lag luam nrog rau cov lej xa mus (ntau cov yeeb yaj kiab TikTok tagged #temu raug dej nyab nrog cov neeg tawm tswv yim nrhiav kom tau txais cov nyiaj cheb, nug "cov lej code?").
Temu hais tias nws khaws cov nqi qis los ntawm "txiav tawm tus neeg nruab nrab" - nws tso cai rau cov neeg muag khoom Suav muag ncaj qha rau cov neeg siv khoom Asmeskas thiab nkoj ncaj qha los ntawm Tuam Tshoj es tsis txhob siv lub network ntawm US warehouses, Wired qhia.
Tab sis Temu tsuas muaj 1.8/5 lub hnub qub ntsuam xyuas los ntawm 84 cov neeg siv khoom txheeb xyuas ntawm Cov Chaw Haujlwm Lag Luam Zoo Dua lub vev xaib nrog rau 120 qhov kev tsis txaus siab, ntau qhov kev liam tias cov khoom lag luam tsis tau tuaj txog, cov khoom raug xa nrog kev puas tsuaj thiab kev pabcuam cov neeg siv khoom qeeb lossis tsis muaj txiaj ntsig.
Tsuas yog tsib lub hlis ntawm kev tso tawm, lub app twb tau lawm downloaded txog 24 lab lub sijhawm.
Tus Keeb Kwm Tseem Ceeb
Temu yog peev nyiaj rau lub tshuab roj zoo ntawm tus muam tuam txhab Pinduoduo, uas tau ua lag luam txij li xyoo 2015 thiab ua tau cov khoom siv saw qauv Temu ua raws li kev txiav tawm cov nqi nruab nrab, xa ncaj qha los ntawm Tuam Tshoj. Tab sis Pinduoduo muaj nws tus kheej cov neeg siv khoom tsis zoo siab, ib yam nkaus: Reports tias cov khoom cuav tau muag los ntawm Pinduoduo tau ua rau muaj kev tshawb nrhiav los ntawm Suav cov neeg tswj hwm hauv xyoo 2018. teb, lub tuam txhab kaw ntau dua 1,000 lub khw muag khoom, tshem tawm ntau dua 4 lab cov npe khoom lag luam thiab thaiv 450,000 xav tias cov khoom cuav los ntawm nws lub platform. Hauv 2019, US Trade Representative's Office tso rau Pinduoduo ntawm nws daim ntawv teev npe ntawm "kev lag luam tsis zoo" rau kev ua tsis tiav kev ua txhaum cai thiab piracy. Tsoomfwv Meskas tseem muaj tawg lawm ntawm Suav cov apps nyob rau lub hli tsis ntev los no, nrog rau qee tus tsim cai lij choj tau thawb rau kev txwv tsis pub TikTok thiab lwm cov apps hauv Suav thiab kev lag luam vim muaj kev nyab xeeb hauv tebchaws thiab kev txhawj xeeb ntawm cov ntaub ntawv ntiag tug.
Kev Nkag Siab Hais
"Los ntawm theem loj tshaj plaws, peb xav qhia rau peb cov neeg siv khoom kom lawv tuaj yeem ua lag luam nrog kev nkag siab ntawm kev ywj pheej vim tias tus nqi peb muab," tus kws tshaj lij ntawm Temu tau hais. CNN hais txog nws "khoom zoo li ib tug billionaire" motto.
Tus lej Loj
$10 lab. Qhov ntawd yog tag nrho tus nqi ntawm cov nyiaj thiab khoom plig Temu muab rau hauv nws "Cog & Yeej” sweepstakes phiaj xwm tsim los tsa nws qhov profile. Cov khoom plig loj yog ib feem ntawm Temu qhov kev tshaj tawm xov xwm loj: Sib koom sib tw ntawm kev tshaj xov xwm thiab xa cov phooj ywg thiab cov neeg hauv tsev neeg suav tias yog kev xa tawm.
Tsis meej
Temu tus nqi qis thiab ntau yam ntawm cov khoom lag luam tau sib piv rau Shein, tus neeg muag khoom nrov nrov hauv online. Juozas Kaziukenas, tus tsim ntawm lub tuam txhab tshawb fawb e-lag luam Marketplace Pulse hais tias "Temu thiab Shein tab tom cuam tshuam rau kev lag luam e-lag luam hauv Asmeskas kev lag luam tho txawv ntau dua li lwm tus," Lub Washington Post. Shein tau dhau los ua ib lub ntiaj teb nrov tshaj plaws thiab pom cov khaub ncaws hom, mus txog $ 100 nphom hauv kev muag khoom nyob rau hauv 2022 thiab thov rau cov neeg siv khoom los ntawm cov nqi pheej yig thiab kev lag luam influencer. Shein, txawm li cas los xij, tau ua thuam rau kev muag cov khoom lag luam hauv kev cob qhia nrog kev ua haujlwm tsis zoo, qee tus neeg ua haujlwm 17-teev hnub thiab raug them nyiaj yog tias cov khaub ncaws ua yuam kev. Zoo li ntau lub khw muag khoom ceev ceev, Shein kuj tau ntsib kev thuam rau nws qhov kev cuam tshuam ib puag ncig; nws yog cog lus kom txo cov saw hlau emissions los ntawm 25% los ntawm 2030. Lub zoo ntawm Shein cov khaub ncaws tsis zoo tsis zoo (thiab tuaj yeem muaj peev xwm txaus ntshai chemicals, zoo li txhuas), txawm tias cov neeg siv khoom uas yuav lawv cov khaub ncaws zoo li yuav nrhiav kev sib tw es tsis txhob yuav cov khaub ncaws ruaj khov, ntev ntev. Lub tuam txhab kuj tau raug hluav taws kub ntau zaus rau kev iab liam luam khaub ncaws tsim tsim los ntawm cov kws ua yeeb yam ywj pheej thiab cov lag luam me.
ntxiv nyeem ntawv
Kev yuav khoom online upstart uas ntsiag to dhau los ua tus thib ib app hauv Asmeskas (CNN)
Yuav Ua Li Cas Muag App Temu Lures US Cov Neeg Yuav Khoom Nrog Rau Siab-Bending Nqe (Wired)
Qhov Tseeb Txog Temu, feem ntau rub tawm tshiab App hauv Asmeskas (SIJHAWM)
Tau qhov twg los: https://www.forbes.com/sites/conormurray/2023/02/17/what-to-know-about-temu-new-chinese-owned-fast-fashion-app-draws-comparisons-good- thiab-tsis zoo-rau-shein/