Tshiab Affiliate Platform EMCEE Koom Tes Nrog Cov Buzzed Txog Hom Rau NYFW

EMCEE Studios yog teaming nrog buzzed txog hom Dion Lee thiab LUAR rau lawv New York Fashion Week Lub caij nplooj zeeg 2023 qhia.

Tus tsim tshiab-powered affiliate khw muag khoom platform, tab tom ua nws official debut nyob rau hauv New York Fashion Week los ntawm runway kev koom tes nrog Dion Lee nyob rau hauv Lub ob hlis ntuj 10, thawj hnub ntawm NYFW qhia, thiab LUAR uas kaw lub lim tiam rau Lub ob hlis ntuj 15.

EMCEE tab tom teeb tsa los hloov pauv qhov chaw sib koom ua lag luam, cog lus tias yuav rov sau phau ntawv txoj cai ntawm kev coj ua lag luam ib txwm muaj rau qhov tseeb, pob tshab thiab suav nrog.

Nws cov qauv kev lag luam muaj xws li curated, conversion optimized showrooms rau influencer creators nrog ib tug yooj yim, sharable url qhov twg followers yuav kav khw xaiv. Raws li CEO John Aghayan, tus nqi commission kuj tseem muaj ntau dua li cov neeg sib tw.

Lub hom phiaj yog txhawm rau txhawb kev sib raug zoo ntawm cov hom lag luam thiab cov neeg tsim cov ntsiab lus los ntawm kev tshem tawm cov kauj ruam tsis tsim nyog los ntawm cov neeg siv kev sib koom ua ke. Nrog nws cov cuab yeej cuab tam, lub platform sib txuas cov ntsiab lus tsim tus tsim nrog cov ntsiab lus ntawm cov khoom lag luam hauv ib nplooj ntawv khw muag khoom, kom muaj kev paub zoo dua rau cov neeg siv khoom.

Instagram scaling rov qab rau nws tus kheej khw feature raws li xyoo tas los los tsom ntau dua rau cov yeeb yaj kiab, yeej qhib lub sijhawm rau kev koom tes nrog cov platforms los khaws cov slack.

Raws li Aghayan, Dion Lee thiab LUAR tau raug xaiv rau lawv lub zeem muag sib koom hauv kev rov tsim kho cov ntsiab lus ib txwm muaj ob qho tib si ntawm qhov zoo nkauj thiab qhov tseem ceeb. Nyob rau hauv Dion Lee cov ntaub ntawv, nws yog Australian designer lub overarching cov ntsiab lus ntawm kev rov ua dua tshiab thiab kev hloov pauv uas ua pov thawj txaus nyiam thiab qhov twg LUAR txhawj xeeb, nws yog tus tsim lub hom phiaj rau kev ywj pheej nkag mus rau kev zam.

"Kev koom tes nrog cov npe ntawm Dion Lee thiab LUAR qhov loj yog cuam tshuam rau tus kheej qhia ntawm nws qhov zoo tshaj plaws," hais tias Aghayan. "Ntawm EMCEE - zoo li cov hom no - peb nyob rau ntawm qhov ua ntej ntawm kev tsim kho tshiab, yog li cov kev sib koom tes no tiag tiag yog lub cim rau peb ncaws tawm thiab qhwv EMCEE thawj NYFW."

Tom qab LUAR yog Raul Lopaz, Dominican-American muaj tswv yim los ntawm New York's Williamsburg, uas tau koom tes tsim kev ntseeg nyiam Hood By Air daim ntawv lo nrog Shayne Oliver hauv 2005. Nws tau tsim LUAR hauv 2017 thiab tau txais Accessories Designer ntawm Lub Xyoo ntawm 2022 CFDA Awards.

Nws breakout style yog lub boxy Ana hnab nrog nws instantly recognizable looped kov thiab siv tau Gen-Z tus phooj ywg tus nqi tag uas los hauv txaj muag ntawm $ 300.

New York raws li Australian haiv neeg Dion Lee tau tsim nws lub npe nrov hauv xyoo 2008 thiab paub txog nws kev sib xyaw ua ke ntawm cov kua dej nruab hnub mus rau hmo ntuj silhouettes nrog rau corset uas tau dhau los ua nws kos npe.

Qhov kev vam meej ntawm Dion Lee thiab Raul Lopaz's LUAR tshuav ntau npaum li cas rau cov neeg ua yeeb yam hauv social media. Lee cov kiv cua suav nrog Hailey Bieber, Cara Delevingne, Megan Fox thiab Gigi Hadid uas hnav ib qho ntawm cov kos npe corsets ua kev zoo siab rau nws lub hnub yug xyoo tas los - tau tshaj tawm thiab sib koom ntawm instagram.

"Kev tshaj xov xwm tau tso cai rau peb los tsim kev sib raug zoo nrog cov tswv yim thoob plaws ntiaj teb thiab qhia peb cov npe nrog cov neeg tuaj saib dav tshaj plaws," hais tias tus neeg sawv cev ntawm Dion Lee. "Nws tseem yog qhov tseem ceeb rau kev tshawb pom thiab tsim kev sib raug zoo tshiab thiab kev loj hlob ntawm peb cov zej zog hauv New York thiab txawv teb chaws."

Raws li LUAR's Ana, nws tau pom nyob rau hauv cov nyiaj ntawm cov neeg muaj npe nrov xws li Dua Lipa, Trove, Sivan, Julia Fox thiab ntau ntxiv.

“LUAR thiab EMCEE qhia txog qhov tseem ceeb ntawm qhov nws txhais tau tias txhawm rau rhuav tshem cov teeb meem thiab nyob hauv qhov chaw ib txwm muaj tshwj xeeb rau ob peb xaiv. Peb lub zej zog kev txhawb nqa ntau dhau ntawm peb cov yeeb yam yav dhau los tau hais txog qhov txwv lub lim tiam zam tuaj yeem xav rau peb cov neeg tuaj saib coob dua - peb vam tias yuav hloov qhov no, "LUAR Tus Thawj Coj ntawm Kev Txhim Kho Kev Lag Luam, Fidel Gomez Torres ntawm email.

"Rau peb cov yeeb yam AW23, peb tab tom kaw NYFW los ntawm kev txuas ntxiv rau peb hnub ntawm kev ua haujlwm, nrog rau lub hom phiaj ntawm kev ywj pheej nkag mus rau lub lim tiam zam los ntawm ntau yam kev pib thiab kev sib tham, qhia txog kev sib tshuam ntawm kev zam, kos duab, thiab kev lag luam," nws hais ntxiv. "Raws li peb cov txiaj ntsig sib koom, nws xav tias muaj cai coj EMCEE rau hauv kev sib xyaw ua ke thaum lawv nkag siab thiab hais lus rau tiam tom ntej ntawm cov tswv yim thiab cov khw muag khoom."

NYFW kev koom tes pom EMCEE kho cov rooj zaum pem hauv ntej nrog cov neeg tsim khoom muaj zog tshaj plaws hnav khaub ncaws los ntawm Dion Lee thiab LUAR raws li kev txhawb nqa tom qab. Mus rau pem hauv ntej, Dion Lee thiab LUAR yuav txuas ntxiv lawv txoj kev sib raug zoo nrog EMCEE nyob rau lub sijhawm 12 lub hlis, txhua qhov muab peb SKUs hauv cov xim kev cai tshwj xeeb rau kev muag khoom ntawm lub platform ntawm EMCEE tus tsim influencers.

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