Netflix's 'Wednesday' Music Supervisor Tham Viral Success Ntawm Lady Gaga Thiab Cov Cramps

Netflix muaj lwm qhov ntaus ntawm nws txhais tes nrog cov yeeb yaj kiab tshiab tso tawm Wednesday, ib qho kev sib tw ntawm Addams Family franchise. Cov yeeb yam, uas pom Addams tus ntxhais hnub Wednesday mus rau lub tsev kawm ntawv ua khawv koob, tau nyob hauv cov streamer saum 10 txij li nws tau nthuav tawm thaum lub Kaum Ib Hlis Ntuj lig, thiab nws tau nrov heev, nws txoj kev vam meej yog los ntshav mus rau lwm yam kev lom zem kev lag luam thiab.

Ob ntawm cov nkauj featured nyob rau hauv Wednesday tau mus kis kab mob, thiab ob qho tib si tau txaus siab rau qhov tseeb, muaj nuj nqis nce ntxiv hauv qhov muaj koob meej. Thawj ntawm ob qhov kom txaus siab rau qhov kev txhawb nqa loj hauv kev noj yog Lub Cramps '"Goo Goo Muck," uas tau pib tso tawm xyoo 1981 rau me ntsis kiv cua. Lub lim tiam tom qab Wednesday lub premiere, zaj nkauj kwj tau nce ntau dua 8,650%, (raws li Billboard) thaum piv nrog tus lej nruab nrab ntawm kev ua si nws tau txais ib lub lis piam rau lub hlis ua ntej. Cov qhab kuj tau tshwm sim ntawm ntau tus Billboard kab kos thawj zaug nrog lub suab-ntau tshaj ib xyoo caum tom qab lawv sib cais-ua tsaug rau qhov feature.

Raws li yog tias ib lub sijhawm viral tsis txaus rau cov koob, lwm qhov kev taug qab tsis ntev los no kuj tseem tau khaws cov pa sai sai tom qab cov kiv cua tau saib nws qhov kev siv tswv yim hauv Wednesday. Lady Gaga's "Bloody Mary" - thawj zaug tsis yog ib leeg los ntawm nws 2011 album Yug Los Ntawm No—tau dhau los ua ib qho yuav tsum-copy seev cev craze ntawm TikTok. Qhov tseeb, txawm Gaga nws tus kheej tau nyob rau hauv kev lom zem, ua ntau dua ntawm lub sijhawm no.

Pab neeg tom qab cov syncs - coj los ntawm tus saib xyuas suab paj nruag Jen Malone - tsuas yog xav tsis thoob li lub ntiaj teb zoo li yog los ntawm kev txais tos zoo kawg uas lub suab tau txais. Hauv kev sib tham txog kev vam meej ntawm Wednesday thiab cov suab paj nruag tshwj xeeb hauv kev ua yeeb yam, Malone cog lus tias qhov tseem ceeb tsis yog lub hom phiaj, tab sis tsuas yog "icing ntawm lub ncuav mog qab zib"-tsuas yog, ua ob qho khoom noj.

Hugh McIntyre: Qhia rau kuv txog seb koj pib cov txheej txheem ntawm kev nrhiav cov suab paj nruag zoo rau hnub Wednesday thiab nws pib ntev npaum li cas.

Jen Malone: MGM, uas kuv tau ua haujlwm nrog ua ntej, hu rau kuv thiab zoo li, "Peb xav muab koj rau hnub Wednesday Addams. Nws yog rau NetflixNFLX
, thiab nws yog Tim Burton. " Thiab kuv zoo li, "Auj kuv tus Vajtswv. Aw, yes!” Kuv khiav ib lub tuam txhab saib xyuas nkauj txhua tus poj niam. Kuv hu kuv tus thawj saib xyuas Nicole [Weisberg] thiab kuv zoo li, "Koj npaj txhij?"

Tab sis peb ob leeg yog li ntawd, yog li, yog li stoked thiab zoo siab heev rau lub rooj sib tham. Peb tau ntsib nrog [creators] Alfred [Gough] thiab Miles [Millar], cov neeg ua yeeb yam. Peb txhua tus clicked zoo heev, thiab peb tau txais qhov gig. Peb pib tej zaum ib hlis ua ntej pib tua, vim tias peb muaj ntau ntawm cov koob yees duab uas peb yuav tsum txheeb tawm. Tshwj xeeb, pib tawm hauv ntu ib, peb muaj "Paint It Black".

Peb yuav tsum tau txais cov nkauj ntawd tshem tawm thiab tom qab ntawd tsim thiab tom qab ntawd pom zoo los ntawm txhua tus thiab tom qab ntawd muab nws rau Jenna [Ortega] thiab nws tus kws qhia cello pib kawm. Yog li peb yuav tsum pib nrog qhov ntawd nrog rau cov khoom capella. Ntau tus neeg tsis paub tias cov neeg saib xyuas suab paj nruag hnyav npaum li cas. Thaum koj muaj ib yam dab tsi zoo li lub koob yees duab nyob qhov twg kev sib tham, koj paub, muaj pes tsawg tus neeg yuav hu nkauj? Okay. Lawv zoo li cas? Qhov tawg yog dab tsi? Muaj pes tsawg tus tub, pes tsawg tus ntxhais? Koj puas xav kom zaj nkauj no ua tau zoo heev lossis koj puas xav kom nws ua me ntsis ntxiv "hype"? Koj yeej nkag mus rau hauv nitty gritty ntawm kev sib piv qhov koj tab tom hnov ​​​​qhov koj tab tom pom, qhia peb tus kws kho suab paj nruag lub taub hau kom lawv tuaj yeem phim lub suab.

McIntyre: Wow.

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Malone: Tab sis kuv xav tias nws tseem ceeb. Peb ua haujlwm nrog txhua tus. Peb ua haujlwm nrog cov khoom siv, xyuas kom meej tias txhua yam koj pom ntawm qhov screen yog sib xws li qhov koj hnov. Thiab vice versa! Txhua yam yog mimed los yog di ncauj synced thaum twg koj pom ib yam dab tsi. Cov neeg tsis paub qhov ntawd. Lawv tsuas pom qhov ntxim nyiam Cramps lub sijhawm. Lawv tsis pom txhua yam uas tshwm sim. Qhov ntawd yog txhua yam nyob rau hauv pab pawg saib xyuas suab paj nruag, suav nrog kev ua yeeb yam, cov khoom siv, suab, thiab lub zeem muag tag nrho los ntawm tus thawj coj thiab cov neeg ua yeeb yam.

McIntyre: Jenna zoo li nws yog li ntawd… koom nrog tsis txawm ua nws ncaj ncees. Nws zoo li nws mus saum toj thiab dhau mus. Puas yog nws koom nrog kev sib tham ntawm lub suab paj nruag?

Malone: Jenna tau mob siab rau qhov kev ua yeeb yam no, hauv txhua txoj kev, zoo li, lossis daim ntawv. Nws tau tsim ib daim ntawv teev npe cello ntawm qee qhov classical daim uas nws nyiam. Peb tau txais qhov ntawd los ntawm cov neeg ua yeeb yam. Nrog rau qhov kev ua las voos hauv [ntu] 104, nws ua haujlwm li cas peb tau txais cov tswv yim, peb muab cov kev xaiv ua ke, thiab peb nthuav tawm, feem ntau yog plaub mus rau tsib txoj kev xaiv. Yuav ua li cas, qhov tshwm sim yog…peb ib txwm muaj Lub Cramps ntawm peb hnub Wednesday playlist, ntawm kuv tus kheej thiab Nicole. Keeb kwm peb pitched "Human Fly".

Lawv tua hauv Budapest, yog li ntawd peb nyob deb heev, tab sis koj paub, peb pitched ntawd. Los ntawm qhov kuv nkag siab, muaj ib hom kev sib koom tes thiab tom qab ntawd lawv xaus li, "Zoo li cas txog 'Goo Goo Muck'?" Yog li ntawd lawv yeej caij nplooj ntoos hlav boarded tawm ntawm qhov ntawd. Thiab kuv nco ntsoov ua zoo li, "Au kuv tus Vajtswv, zoo tag nrho!" Yog li nws yog kev sib koom tes tiag tiag, thiab kuv paub tias Jenna tau koom tes nrog qhov ntawd nrog rau cov ntawv cello kom paub meej. "Paint It Black" tau sau los ntawm qhov pib.

McIntyre: Kuv xav tias muaj cov qhia tias koj mus rau qhov twg nws yog ib qho dawb paug slate thiab koj tuaj yeem pab txiav txim siab lub suab thiab hom nkauj, whereas nrog Tim Burton ntau lawm ntawm Addams Tsev Neeg, nws yog hom tsim hauv. ib?

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Malone: Txhua tus tau qhib siab rau peb lub tswv yim. Al, Miles thiab Tim yuav muab cov ntsiab lus rau peb, tiag tiag khawb rau hauv vintage poj niam Latin hom suab. Nov yog qee yam uas peb tau tham hauv peb lub rooj sib tham thawj zaug. Peb tau muab qhov ntawd thiab khawb rau hauv nws thiab ua qhov kev tshawb fawb los nrog cov playlists thiab sim seb peb tuaj yeem ua li cas. Tsis tas li ntawd, obviously, dab tsi yog clearable yog ib txwm tseem ceeb. Peb ib txwm khaws cia hauv qab ntawm peb lub siab thaum peb tab tom ntaus suab paj nruag, vim qhov kawg peb xav ua yog suab nkauj uas tsis tuaj yeem tshem tawm.

Lub Roy Orbison [sync] los ntawm Tim, ib puas feem pua, thiab "Paint It Black" yog sau nyob rau hauv. Tab sis ib txhia ntawm lawv, peb yuav tau mus rau qhov chaw thiab, nrog rau cov yeeb yam evolved [nyob rau hauv cov nqe lus ntawm] nws yuav ua li cas. zoo li thiab kev ua yeeb yam los ntawm cov cim… Lub suab ntawm cov yeeb yam… nws yog txheej txheem organic heev.

Kuv puas tau Cov Kev, uas yog lub sij hawm-raws li, yog li ntawd muaj ib tug me ntsis ntau qauv, whereas, qhov no yog zoo li ... cia peb sim ntau yam. Qee lub sij hawm nws yog, "Tsis yog, peb tsis nyob hauv ib qho ntawm cov no. Muab rau peb ntxiv, tej zaum ua tej yam zoo li no. " Nws zoo li, ok, zoo heev. Wb pivot. Tshawb nrhiav qhov koj tsis xav tau thiab qhov tsis ua haujlwm yog qhov tseem ceeb npaum li qhov ua haujlwm. Txhua qhov yeeb yam txawv heev, thiab nws nyob ntawm tus tsim.

McIntyre: Qhov no yog lub sijhawm txaus nyiam rau cov neeg saib xyuas suab paj nruag thaum qhov zoo tshaj plaws ntawm qhov zoo tshaj plaws tau txais kev saib xyuas vim muaj ntau yam. Txoj cai sync tuaj yeem tsim kev ntaus thiab nws dhau los ua qhov tshwm sim. Puas muaj leej twg tuaj rau koj thiab hais tias, thaum koj dhau los ntawm cov txheej txheem no, peb yuav nyiam ib lub sijhawm ntawd. Txawm hais tias nws yog ib zaj nkauj qub los yog qhov chaw, puas muaj leej twg xav tias yuav pab tau?

Malone: Tsis yog. Peb nyob ntawd los pab dab neeg. Peb nyob ntawd los txhawb cov neeg ua yeeb yam lub zeem muag. Qhov ntawd yeej yog qhov peb ua xwb. Ib yam dab tsi mus kis yog tsuas yog icing ntawm lub ncuav mog qab zib. Yog tias muaj qee yam tshwm sim los txuas, zoo li txoj kev Kate Bush ['s sync in Stranger Things] tau ua ... qhov ntawd tsuas yog icing ntawm lub ncuav mog qab zib, tab sis qhov ntawd tsis yog qhov peb tau teeb tsa los yog peb cov neeg ua yeeb yam tau npaj ua.

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McIntyre: Kuv nyiam hnov ​​qhov ntawd, vim kuv paub tias muaj cov nkauj qub hauv cov yeeb yaj kiab tuaj yeem ua haujlwm rau lub zeem muag, tab sis qee zaum nws tuaj yeem yog ib feem ntawm kev lag luam. Txhua yam yuav pab tau los ntawm kev ntaus. Kuv tsis xav tias qhov cuam tshuam tseem ceeb, tab sis kuv nyiam hnov ​​​​tias tsis muaj leej twg los ntawm Netflix tab tom ntxhi hauv koj pob ntseg.

Malone: Tsis yog kiag li. Peb tsis nyob hauv qhov kev lag luam ntawd. Peb tab tom ua lag luam los ua TV qhia thiab qhia dab neeg. Peb tsis nyob hauv kev lag luam ntawm kev ua nkauj mus kis. Zoo li, Netflix, tsis muaj MGM, tsis muaj studio, tsis muaj network, tsis muaj showrunner, tsis muaj tus thawj coj tau zoo li, peb xav tsim ib pliag.

McIntyre: Koj hais tias Cramps nyob hauv koj daim ntawv teev npe hnub ib.

Malone: Tau.

McIntyre: Puas yog tib yam hais txog Lady Gaga's "Bloody Mary"?

Malone: Tsis yog. Kuv sim rov qab cov kauj ruam no thiab kuv xav tias nws rov qab mus rau ib tus ntxhais hauv TikTok uas tau ua las voos thiab tsuas yog… peb tsis muaj leej twg xav tias nws tuaj qhov twg. Kuv yeej tsis paub txog nws txog thaum ib tug phooj ywg ntawm Interscope xa tuaj rau kuv. Kuv mus hauv TikTok thiab kuv zoo li, "Dawb ... qhov no tuaj qhov twg?" Nws zoo heev, kom cov kiv cua tsim lawv tus kheej lub sijhawm suab paj nruag.

McIntyre: Koj hais yog lawm Cov Kev, nws yog lub sijhawm, ntawm ib lub sijhawm, thaum Lub Cramps thiab Lady Gaga, lawv ua haujlwm ua ke thematically. Thaum koj ua haujlwm ntawm ib qhov project, koj puas pom nws yooj yim dua thaum koj raug txwv los ntawm ib yam dab tsi zoo li ib xyoo caum? Los yog nws yooj yim dua thaum koj tuaj yeem rub los ntawm txhua qhov chaw?

Malone: Qhov no yog ib lo lus nug zoo. Cov Kev yog xyoo 1968 txog 1972-thaum qhov yeeb yam tshwm sim-yog li pom tseeb peb muaj qhov tsis muaj. Kuv xav tias qhov ntawd ua rau nws yooj yim dua, logisticically, hauv qhov ntawd tsuas yog qee cov suab paj nruag tau tso tawm xyoo ntawd. Uas tawm tsam rau lwm yam qhia qhov twg nws zoo li, txhua yam mus. Qhov ntawd tuaj yeem yog qhov txaus ntshai thaum nws zoo li, peb pib qhov twg? Thiab qhov ntawd yog thaum peb tau txais kev tshoov siab thiab nkag mus rau hauv tus cwj pwm lub taub hau thiab tiag tiag nkag mus rau hauv zaj dab neeg thiab zaj nkauj yog dab tsi, nws ua haujlwm li cas hauv qhov xwm txheej, nws ua haujlwm li cas hauv ntu thiab ntu tag nrho. Yog tias ib yam dab tsi zoo li ob xyoos tom qab, koj tsis tuaj yeem dag nws tiag. Cov neeg yuav paub. Thiab peb xav nyob qhov tseeb ntawm zaj dab neeg.

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McIntyre: Koj xav li cas, ua ntej ntawm tag nrho cov, pom cov nkauj tawg thiab paub tias nws ncaj qha vim koj txoj haujlwm? Thiab tseem-Lady Gaga vam rau qhov sib txawv no thiab ua las voos ntawm nws tus kheej zaj nkauj vim nws tau nrov heev. Koj ua li cas?

Malone: Zoo, nws tsis yog vim ib yam dab tsi uas kuv tau ua. Nws loj dua kuv thiab kuv tsis tau txais credit rau nws kiag li. Kuv xav tias nws yog heev ntawm kev seev cev. Kuv xav tias nws yog qhov hnav ris tsho. Kuv xav tias nws yog nws cov plaub hau. Kuv xav tias nws tsuas yog tag nrho cov pob, thiab zaj nkauj no yog ib qho tseem ceeb.

McIntyre: Koj puas tau pom tias nws tab tom sim cov dej tam sim no kom thawb nws zoo li ib leeg? Nws raug xa mus rau xov tooj cua hauv Tebchaws Europe.

Malone: [Laughing] Kuv tsis paub yuav hais li cas. Dab tsi ua rau kuv zoo siab yog… Hnub Saturday tom qab peb tau tshaj tawm, Kuv tau thaij duab ntawm Lub Cramps 'Spotify nplooj ntawv uas muaj ntau tus neeg mloog. Kuv twv nws yog hnub Saturday [tom qab Wednesday premiered], nws muaj li 6 lab ib yam dab tsi. Kuv xav tias zaum kawg kuv tau kuaj nws zoo li… Kuv nyuam qhuav mus kuaj tam sim no vim qhov ntawd txias pom. Peb nyob ntawm 15 lab mloog thiab nws nyob ntawm 6.8 lab thaum peb premiered. Zoo li qhov txias.

Kuv xav tias nws yog qhov kev nkag tau yooj yim uas cov menyuam yaus muaj hnub no, uas tib neeg muaj hnub no rau tam sim, "Yuav ua li cas yog zaj nkauj no," thiab muaj peev xwm mus nrhiav tau thiab qhib lub qhov rooj no. Tej zaum los ntawm Lub Cramps lawv yuav pom Siouxsie thiab Banshees, thiab lawv yuav mus nrhiav Joy Division. Thiab qhov ntawd qhib rau lub ntiaj teb no ntawm cov suab paj nruag uas kuv tus kheej nyiam. Thiab, thiab kuv xav tias nws yog qhov zoo heev los ua ib feem ntawm qhov ntawd.

McIntyre: Kuv tab tom saib koj nplooj ntawv IMDB, thiab hauv lub xyoo dhau los no ib leeg, nws puas yog 10 qhov qhia tau tawm uas koj tau ua haujlwm?

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Malone: Ib yam li ntawd.

McIntyre: Thaum txhua qhov yeeb yam tshwj xeeb rau ib lub sijhawm lossis lub siab xav, koj lub siab ua haujlwm li cas uas koj tab tom npaj tag nrho cov nkauj no thiab cov neeg ua yeeb yam thiab tsis yog dab tsi, tab sis tom qab ntawd khaws cov khoom sib cais vim tias lawv pom tseeb ntau yam haujlwm sib txawv.

Malone: Ntau qhov credit tau mus rau kuv pab neeg. Kuv muaj pab pawg zoo tshaj plaws nyob rau hauv tag nrho lub ntiaj teb thiab peb txhawb ib leeg thiab pab ib leeg. Kuv yeej zoo ntawm compartmentalizing khoom. Kuv tsis paub tias qhov ntawd yog qhov zoo lossis qhov phem lossis qhov uas hais txog kuv li tib neeg.

Kuv xav tias nws kuj los rau kuv kev sib raug zoo nrog suab paj nruag. Nws tau hloov tag nrho los ntawm ua ntej kuv pib txoj haujlwm no. Thaum twg kuv hnov ​​ib zaj nkauj, thawj qhov kuv xav txog yog qhov yeeb yam yuav ua haujlwm li cas? Dab tsi ntawm qhov xwm txheej no yuav ua haujlwm hauv? Txhua lub hlis kuv yuav tsum mus dhau tag nrho kuv cov screenshots ntawm Shazams lossis cov nkauj sib txawv uas kuv pom ntawm Spotify.

Kuv tau txais kev tshoov siab los ntawm txhua tus neeg ua yeeb yam thiab lawv lub zeem muag thiab lawv cov dab neeg. Qee lub sij hawm thaum muaj kev tshawb nrhiav ib qho yeeb yam thiab kuv tab tom tsoo kuv lub taub hau rau ntawm phab ntsa thiab tsis muaj dab tsi uas kuv nrhiav tsis tau, kuv zoo li, "Whitney, Nicole, Sarah, koj puas tuaj yeem pab kuv tawm? Ntawm no yog qhov scene. Nov yog qhov peb tab tom nrhiav. " Thiab lawv yuav rub tej yam uas kuv tsis tau xav txog.

McIntyre: Kuv xav tias koj txoj haujlwm rau hnub Wednesday yuav sawv tawm tshwj xeeb tshaj yog hauv koj txoj haujlwm, tab sis puas muaj ib qho kev tso kawm tshwj xeeb uas koj txaus siab rau?

Malone: Kuv zoo siab heev rau txhua qhov yeeb yam uas kuv tau ua haujlwm vim tias lawv txhua tus zoo kawg nkaus, tshwj xeeb qhia. Kuv zoo siab qhov kuv tuaj ntawm no. Kuv zoo siab heev uas qhov no yog kuv txoj haujlwm thib ob. Kuv ua hauj lwm kuv txoj kev nce thiab tam sim no muaj ib lub tuam txhab nrog plaub tus poj niam muaj peev xwm ua hauj lwm nyob rau hauv xws li kev ua yeeb yam zoo kawg. Kuv txaus siab rau txhua qhov yeeb yam uas kuv ua haujlwm. Muaj me nyuam coob dhau lawm. Txawm tias txhua zaj nkauj yog kuv tus menyuam!

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Tau qhov twg los: https://www.forbes.com/sites/hughmcintyre/2022/12/15/netflixs-wednesday-music-supervisor-talks-viral-success-of-lady-gaga-and-the-cramps/