Netflix tab tom ua kom nrawm nrawm rau hauv cov yeeb yaj kiab ua si nrog cov phiaj xwm los ua ob npaug rau nws cov ntawv teev npe ntawm kev muab los ntawm qhov kawg ntawm lub xyoo, tab sis rau tam sim no, ob peb ntawm cov streaming loj cov neeg siv tau ua si.
Txij li thaum lub Kaum Ib Hlis Ntuj tas los, lub tuam txhab tau nthuav tawm cov kev ua si los ua ib txoj hauv kev kom cov neeg siv koom nrog ntawm cov yeeb yam tso tawm. Cov kev ua si tsuas yog siv tau rau cov neeg siv khoom xwb, tab sis yuav tsum tau rub tawm ua cov apps cais.
Cov kev ua si tau rub tawm tag nrho ntawm 23.3 lab lub sijhawm thiab nruab nrab 1.7 lab cov neeg siv niaj hnub, raws li Apptopia, lub tuam txhab tshuaj ntsuam xyuas app. Qhov ntawd tsawg dua 1% ntawm Netflix's 221 lab tus neeg siv khoom.
Qhov tseem ceeb ntawm kev ua si rau Netflix lub tswv yim tag nrho tau sib cav ntau ntxiv nyob rau lub hlis tsis ntev los no raws li lub tuam txhab ntsib kev sib tw ntxiv rau cov neeg siv kev saib xyuas. Hauv lub quarter thib ob, Netflix poob ze li ib lab subscribers, tom qab poob 200,000 tus neeg rau npe hauv thawj peb lub hlis twg - nws thawj cov neeg siv khoom poob qis hauv ntau tshaj kaum xyoo.
In a tsab ntawv rau cov tswv cuab xyoo tas los, Netflix hu ua Epic Games thiab TikTok ua ib qho ntawm nws cov neeg sib tw loj tshaj plaws rau tib neeg lub sijhawm.
"Ib qho ntawm ntau qhov zoo rau Netflix hauv kev ua raws li lub tswv yim yog lub peev xwm los txhawb kev sib koom tes tshaj thaum cov yeeb yam thawj zaug tawm ntawm lub platform," Prosek Partners tus kws tshuaj ntsuam Tom Forte tau hais.
Tseem, Netflix Tus Thawj Saib Xyuas Kev Ua Haujlwm Greg Peters tau hais tias xyoo tas los lub tuam txhab tau "ntau lub hlis thiab tiag tiag, ntau xyoo" los kawm txog kev ua si tuaj yeem ua rau cov neeg siv khoom ntawm kev pabcuam.
"Peb tab tom yuav sim thiab sim ua ntau yam," Peters tau hais thaum lub tuam txhab lub rooj sib tham txog nyiaj tau los peb lub hlis thib plaub. "Tab sis kuv xav hais lub qhov muag uas peb muaj nyob rau lub sij hawm ntev nqi zog tiag tiag nyob ib ncig ntawm peb lub peev xwm los tsim cov khoom uas txuas nrog lub ntiaj teb, cov cim, cov dab neeg uas peb tab tom tsim."
Lub tuam txhab catalog tam sim no ntawm 24 game apps npog ntau hom thiab Netflix qhia, xws li "Stranger Things: 1984." Ob peb yog qauv tom qab nrov daim npav ua si, xws li "Mahjong Solitaire" thiab "Exploding Kittens."
Cov ntawv teev npe yuav loj hlob mus rau 50 qhov kev ua si thaum kawg ntawm lub xyoo, suav nrog "Queen's Gambit Chess," raws li kev ntaus Netflix series, raws li tus neeg sawv cev ntawm tuam txhab.
Intentionally vague
"Peb tseem txhob txwm ua kom tej yam nyob ntsiag to me ntsis vim tias peb tseem tab tom kawm thiab sim thiab sim xyuas seb yam twg yuav ua rau peb cov tswv cuab, cov kev ua si dab tsi uas tib neeg xav ua si," Leanne Loombe, tus thawj coj ntawm Netflix. sab nraud ua si, hais thaum lub sij hawm a vaj huam sib luag ntawm Tribeca Film Festival nyob rau lub rau hli ntuj.
Netflix tau hinted ua ntej lub xyoo no tias nws yuav tso cai rau cov khoom muaj txiaj ntsig zoo rau nws qhov kev ua si tshiab ntxiv.
"Peb qhib rau kev tso cai, nkag mus rau IP game loj uas tib neeg yuav paub," Peters said nyob rau hauv Lub ib hlis ntuj. "Thiab kuv xav tias koj yuav pom qee qhov tshwm sim nyob rau xyoo tom ntej."
Netflix tau rub tawm cov neeg tsim tawm sab nraud rau nws cov ntawv teev npe tam sim no, tab sis tau txais peb tus neeg tsim tawm video game hauv xyoo dhau los.
Tag nrho cov no ntxiv rau kev loj hlob peev. Netflix tsis tau tshaj tawm tias nws tau siv nyiaj ntau npaum li cas los tsim nws cov yeeb yaj kiab video, tab sis kev siv zog yog peev nyiaj ntau. Netflix qhov kev yuav los ntawm Finnish tus tsim tawm Next Games raug nqi streamer txog $ 72 lab.
Forrester tus kws tshuaj ntsuam Mike Proulx tau sau tseg tias Netflix tau nqis peev hauv kev ua si qeeb, thiab nws tseem zoo li nws yuav xav txog "ntau dua ntawm kev sim thiab sim ntawm theem no." Nws tau sau tseg tias cov neeg feem coob tsis koom nrog Netflix nrog kev ua si.
Txog tam sim no, rub tawm cov duab rau Netflix kev ua si poob qis ntawm kev ua si hauv xov tooj ntawm tes - Subway Surfers, Roblox thiab Ntawm Peb, rau ob peb - uas txhua tus muaj ntau dua 100 lab rub tawm, raws li Apptopia. Tseem, kev rub tawm tau maj mam nce txij li lub Tsib Hlis, tom qab qhov kev poob qis uas tau pib thaum Lub Kaum Ob Hlis.
"Peb yuav tsum ua kom txaus siab rau peb cov tswv cuab los ntawm qhov muaj qhov zoo tshaj plaws hauv qeb," Netflix co-CEO thiab tus tsim qauv Reed Hastings tau hais thaum Lub Ib Hlis. "Peb yuav tsum muaj qhov sib txawv zoo ntawm nws. Tsis muaj lub ntsiab lus tsuas yog nyob hauv nws. "
Tau qhov twg los: https://www.cnbc.com/2022/08/06/netflixs-video-game-push-sees-few-subscribers-playing-along.html