Netflix Inc. cov thawj coj rau hnub Tuesday tau piav qhia txog lawv cov phiaj xwm txhawm rau txhawm rau cov neeg siv sib koom lawv cov nyiaj hauv cov kev pabcuam streaming, uas xav tias yuav tuaj txog xyoo tom ntej.
Hauv tsab ntawv rau cov tswv cuab koom nrog nrog lawv daim ntawv qhia txog nyiaj tau los peb lub hlis twg, Netflix
NFLX,
Cov thawj coj tau hais tias lawv yuav muab cov neeg siv tam sim no siv lwm tus neeg cov kev xaiv los hloov qhov profile rau lawv tus kheej cov npe. Lawv kuj tseem yuav muab cov neeg tuav nyiaj rau kev xaiv tsim "subaccounts," them nyiaj ntau dua los tso cai rau lwm tus siv lawv cov kev pabcuam Netflix.
Cov xov xwm nyiaj tau los: Netflix snaps streak ntawm cov neeg siv khoom poob qis, Tshuag dhia 15%
"Peb tau tsaws rau ntawm txoj hauv kev xav kom tau txais txiaj ntsig ntawm kev sib koom nyiaj thiab peb yuav pib nthuav tawm qhov no ntau dua pib thaum ntxov 2023," tsab ntawv nyeem. "Tom qab mloog cov neeg siv khoom tawm tswv yim, peb yuav muab lub peev xwm rau cov neeg qiv nyiaj los hloov lawv cov ntaub ntawv Netflix rau hauv lawv tus kheej tus account, thiab rau cov neeg sib koom los tswj lawv cov cuab yeej yooj yim dua thiab tsim cov subaccounts ("tus tswv cuab ntxiv"), yog tias lawv xav tau. them rau tsev neeg lossis phooj ywg. "
Txoj kev mus suab zoo ib yam li kev ntsuam xyuas Netflix tau ua haujlwm hauv Latin America tom qab cov thawj coj tau tshaj tawm ua ntej xyoo no tias lawv yuav nrhiav kev tso tseg rau kev sib qhia tus password. Qhov kev sim no tau ua rau cov neeg saib muaj peev xwm saib Netflix hauv ib lub tsev, tab sis cov neeg siv khoom raug yuam kom them ntxiv $ 2.99 rau txhua lub tsev tshiab uas ib tus neeg yuav tshaj tawm los ntawm Netflix account.
Netflix cov thawj coj tau lees paub ntev txog qhov tseeb tias cov neeg siv khoom sib koom lawv cov passwords, tso cai rau lwm tus nkag mus rau qhov kev pabcuam streaming yam tsis tau them nyiaj, tab sis hais tias lawv tsis txhawj xeeb txog kev coj ua. Qhov ntawd tau hloov ua ntej lub xyoo no, tom qab lub tuam txhab tau tshaj tawm nws thawj xyoo dhau ib xyoo poob hauv cov neeg siv khoom - cov thawj coj tau hais rau lub sijhawm ntawd tias lawv xav tias kwv yees li 100 lab tsev neeg tau nkag mus rau qhov kev pabcuam yam tsis tau them nyiaj, thaum lub sijhawm pabcuam muaj kwv yees li 222 lab. them cov neeg siv khoom.
Cov kev tshawb fawb thib peb kuj tau qhia tias qhov kev coj ua yog dav. Raws li kev tshawb fawb Aura los ntawm 2021, 53% ntawm cov neeg Asmeskas lees tias lawv qhia cov ntaub ntawv nkag mus nrog cov neeg sab nraum lawv tsev neeg loj.
Yav dhau los: Nov yog yam koj yuav tsum paub yog tias koj koom nrog Netflix account
Kev cuam tshuam ntawm kev sib qhia lo lus zais yog ib feem ntawm kev kho dua tshiab Netflix cov thawj coj tau tshaj tawm rau pej xeem tom qab tshaj tawm cov txiaj ntsig poob siab thaum lub Plaub Hlis, thaum muaj kev sib tw streaming los ntawm cov nyiam Walt Disney Co.
DIS,
Kua Inc.
AAPL,
thiab lwm tus. Qhov ntawd kuj suav nrog kev qhia txog qib pheej yig dua, kev txhawb nqa kev tshaj tawm uas xav tias yuav tuaj txog hauv qee lub tebchaws thaum lub quarter thib plaub, thiab cov thawj coj uas tau hais hauv tsab ntawv hnub Tuesday tuaj yeem pab khaws cov neeg siv uas tau nkag mus rau qhov kev pabcuam los ntawm lwm tus account.
"Nyob rau hauv cov teb chaws nrog peb cov nqi qis tshaj tawm-txhawb txoj kev npaj, peb cia siab tias qhov profile-hloov kev xaiv rau cov neeg qiv nyiaj yuav nrov tshwj xeeb," lawv sau.
Muaj kev txhawj xeeb tias Netflix tuaj yeem ntsib kev cuam tshuam los ntawm cov neeg siv khoom tom qab xyoo uas tso cai rau kev coj ua ntawm kev sib qhia tus password kom loj hlob, txawm li cas los xij.
"Netflix qhov kev txiav txim siab txhawm rau txhawm rau sib qhia tus password muaj peev xwm coj mus rau hauv lub sijhawm nyiaj tau los tseem ceeb," tus kws tshuaj ntsuam Thib Thib Thib Jamie Lumley tau hais hauv tsab ntawv xa email rau hnub Tuesday. "Txawm li cas los xij, peb cov kws tshaj lij tsis ntseeg txog nws txoj hauv kev ua tiav ob qho tib si los ntawm kev pom zoo thiab hais txog kev thim rov qab los ntawm cov neeg siv, uas twb tau pom hauv [Latin American] kev lag luam."
Hauv kev sib tham nrog cov thawj coj hnub Tuesday yav tav su, Netflix Tus Thawj Saib Xyuas Kev Ua Haujlwm thiab Tus Thawj Saib Xyuas Khoom Muag Greg Peters tau hais tias cov thawj coj "tau ua haujlwm hnyav los sim thiab nrhiav qhov tseem ceeb ntawm txoj haujlwm sib npaug, ib txoj hauv kev rau qhov no uas txhawb cov neeg siv khoom xaiv thiab, ncaj ncees, keeb kwm ntev ntawm cov neeg siv khoom-centricity uas peb xav tau qhia tias peb xav li cas txog kev tsim peb cov kev pabcuam, tab sis sib npaug nrog kev ua kom paub tseeb tias yog kev lag luam peb tau txais kev them nyiaj thaum peb xa cov nqi lom zem rau cov neeg siv khoom. "
"Peb tau sim ob peb txoj hauv kev sib txawv hauv ntau lub tebchaws, koj pom qhov ntawd, thiab raws li cov neeg siv khoom tawm tswv yim uas peb tau txais, peb tau nqis los ntawm txoj hauv kev mus rau kev sib koom them nyiaj uas peb xav tias ua rau qhov sib npaug," nws hais ntxiv.
Cais, Netflix tshaj tawm hnub Monday tias qhov kev xaiv hloov pauv profile rau hauv ib qho kev tso npe sib cais tau nthuav tawm thoob ntiaj teb. Ib tsab ntawv blog los ntawm tus thawj tswj hwm khoom Timi Kosztin tau hais tias cov neeg siv yuav tau txais email thaum lawv tsim nyog rau Profile Hloov, "ib qho tshwj xeeb uas tso cai rau cov neeg siv koj tus lej hloov pauv profile - khaws cov lus pom zoo ntawm tus kheej, saib keeb kwm, Kuv Daim Ntawv Teev Npe, khaws cia ua si, thiab lwm qhov chaw. - thaum lawv pib lawv tus kheej ua tswv cuab. "
Rau ntau ntxiv: Kev tshaj tawm tuaj rau Netflix thaum lub Kaum Ib Hlis nrog kev npaj nqi $ 6.99 ib hlis
Netflix tsis tau tshaj tawm rau pej xeem yuav ua li cas nws yuav tswj hwm kev txwv kev sib koom tus password, tab sis ib qho kev sim tau ua nyob rau hauv Chile, Costa Rica thiab Peru txheeb xyuas tus tswv tus account tseem ceeb los ntawm qhov chaw nyob IP (aka cov lej ntawm cov lej uas txheeb xyuas cov khoom siv hauv lub network. ), thiab tsis yog thaj chaw nyob, tus kws tshaj lij Netflix yav dhau los hais rau MarketWatch. Qhov ntawd yog ib feem vim tias kev tswj hwm raws li thaj chaw thaj chaw ntawm tus lej tseem ceeb yuav ua rau muaj teeb meem yog tias tus neeg siv sim siv lawv tus kheej Netflix account thaum nyob deb ntawm tsev ntawm lub xov tooj ntawm tes, xws li xov tooj lossis laptop.
Tus neeg sawv cev Netflix tau hais rau MarketWatch rau hnub Tuesday tias lawv yuav tsis muaj dab tsi ntxiv los qhia txog kev sib koom tus password tshaj li tsab ntawv.
Netflix shares tau cratered thaum lub tuam txhab cov teeb meem loj hlob nyob rau hauv 2022, poob 60% txog rau tam sim no xyoo no raws li S&P 500 Performance index
SPX,
tau poob 22.8%. Cov Tshuag tau dhia 15% tom qab-teev kev ua lag luam hnub Tuesday tom qab tso tawm cov txiaj ntsig peb lub hlis twg, uas yeej qhov kev cia siab rau cov neeg siv khoom loj hlob thiab cov txiaj ntsig.
MarketWatch cov neeg ua haujlwm kws sau ntawv Weston Blasi tau pab txhawb rau tsab xov xwm no.
Tau qhov twg los: https://www.marketwatch.com/story/netflix-will-crack-down-on-password-sharing-next-year-heres-how-it-will-work-11666126970?siteid=yhoof2&yptr=yahoo