Netflix tej zaum yuav plam lub sijhawm hauv cov yeeb yaj kiab txaus ntshai

Muaj ib lo lus nug nyiaj loj haunting Netflix.

Nyob rau hauv xyoo tas los no, tus streamer tau siv loj rau flashy, blockbuster-style ua yeeb yaj kiab zoo li "Tus Txiv Neej Grey" thiab "Red Notice," uas khiav lub tuam txhab $ 200 lab txhua. Cov yeeb yaj kiab yog thawj kauj ruam hauv kev sib tw los ua kom muaj kev tshwm sim-theem franchises. Tab sis lawv kim heev, thiab nws tsis paub meej tias lawv tau cuam tshuam li cas rau Netflix cov kab hauv qab.

Meanwhile, lub platform smash ntaus "Stranger Yam," ib tug supernatural thriller nrog txaus ntshai undertones, tau dhau los ua ib tug meej kev cai touchstone. Cov koob, uas nyuam qhuav tso tawm nws lub caij plaub, tau tshoov siab rau Halloween costumes thiab videogame versions ntawm dab-filled lwm lub ntug.

Thaum cov yeeb yam muaj peev xwm zoo sib xws rau cov kev ua haujlwm siab-octane flicks - nyob ib ncig ntawm $ 30 lab ib ntu, lossis ntau dua $ 200 lab ib lub caij - nws txoj kev vam meej tau ua rau qee qhov hauv kev lag luam los nug seb cov peev txheej siab puas tsim nyog rau Netflix kev nqis peev.

Netflix's streaming rivals tau pib hloov lawv tus kheej cov tswv yim cov ntsiab lus txhawm rau siv tsawg dua rau cov ntsiab lus ntawm cov yeeb yaj kiab ncaj qha. Warner Bros. Kev Tshawb Nrhiav CEO David Zaslav tau hais rau hnub Thursday nws lub tuam txhab tsis tuaj yeem nrhiav "tus nqi lag luam" hauv kev tsim cov yeeb yaj kiab loj nyiaj txiag rau nws cov kev pabcuam streaming.

"Peb tau pom, hmoov zoo, los ntawm kev nkag tau tam sim no rau tag nrho cov ntaub ntawv, yuav ua li cas ncaj qha mus rau streaming tsos," Zaslav tau hais thaum lub tuam txhab hu xov tooj rau cov nyiaj tau los thib ob. "Thiab peb qhov kev txiav txim siab yog qhov pheej yig ncaj qha mus rau streaming cov yeeb yaj kiab ... tsis yog qhov sib piv rau qhov tshwm sim thaum koj tso ib zaj yeeb yaj kiab hauv daim duab, hauv cov yeeb yaj kiab."

Netflix tsis feem ntau tso cov yeeb yaj kiab hauv cov yeeb yaj kiab, tshwj tsis yog nws tab tom nrhiav kev tsim nyog tau txais txiaj ntsig Academy, yog li nws cov peev nyiaj rau cov yeeb yaj kiab paub tias nws tsuas yog kev xaiv rau kev siv nyiaj rov qab yog los ntawm kev ua npe loj hlob.

Tias yog vim li cas cov kws tshuaj ntsuam tau taw qhia rau hom ntshai heev uas yog txoj hauv kev muaj peev xwm rau Netflix.

Hom kev ntshai heev, tshwj xeeb tshaj yog, feem ntau tuaj nrog cov nqi tsim khoom qis, ua rau cov yeeb yaj kiab zoo tshaj plaws rau lub thawv ntawv vim lawv feem ntau rake hauv kev muag daim pib ntau dua li lawv raug nqi ua.

Blumhouse thiab Universal's "Get Out" raug nqi tsuas yog $ 4.5 lab los tsim thiab tau mus ua kom tau ntau dua $ 250 lab ntawm lub ntiaj teb box office.

Thiab thaum "Tus Txiv Neej Grey" tau tsim los tsim rau hauv franchise, Peter Csathy, tus tsim thiab tus thawj coj ntawm lub tuam txhab kev tawm tswv yim Creative Media, tau hais tias Netflix tab tom saib lub sijhawm ua lag luam hauv kev ntshai heev uas tuaj yeem cawm lub tuam txhab ntau pua lab ib zaj yeeb yaj kiab.

"Scream," "Insidious," "Halloween" thiab lwm yam kev ua yeeb yaj kiab txaus ntshai tau yeej cov kiv cua ntawm ib hom ntawv, raws li kev siv nyiaj tsawg rau kev ua lag luam kim dua li Fast and Furious, Star Wars, Marvel lossis Lord of the Rings.

Nws tau hais tias "Cov nqi tsim khoom yog ib feem, ib feem, ib feem me me ntawm qhov nws yog rau cov thawj koom ruam loj uas tau ua," nws hais. "Thiab yog vim li cas ho tsis mus rau qhov pheej yig yam tseeb uas hits koj lub hom phiaj demo? Vim li cas ho tsis muab koj cov nyiaj tso rau ntawd, dua li ua cov yeeb yam loj no?

Ntxiv rau, Csathy ntxiv, cov neeg tuaj saib lub hom phiaj rau hom kev txaus ntshai kuj tshwm sim rau cov hluas - cov neeg tshaj tawm thiab cov kwj dej xav coj mus rau hauv.

Netflix tau pom qhov ua tiav los ntawm kev tso tawm txaus ntshai dhau los suav nrog nws "Fear Street" trilogy thiab muaj ntau qhov Netflix Thawj tso tawm hauv ib hom ntawv suav nrog "Tsis Muaj Ib Leeg Tau Txais" thiab "Muaj Ib Leeg Hauv Koj Lub Tsev."

Michael Pachter, tus kws tshuaj ntsuam xyuas ntawm Wedbush, qhia tias Netflix tuaj yeem tau txais ntau dua rau nws cov nyiaj los ntawm kev ua raws li cov phiaj xwm txaus ntshai thiab rom-com, ob qho tib si zoo li cov peev nyiaj tsawg. Nrog rau kev siv nyiaj tsawg dua, kev ua yuam kev tsis yog qhov loj ntawm kev sib cog lus.

"Qhov zoo tshaj plaws txog kev siv nyiaj tsawg yog koj tuaj yeem ua yuam kev," nws hais. “Cov peev nyiaj loj, koj tsuas yog ua tsis tau. Yog tias koj screwed, koj screwed. Yog li qhov twg yog qhov pheej hmoo dua, $ 150 lab movie lossis peb $ 50 lab yeeb yaj kiab?

Ib feem ntawm kev tshuaj xyuas ntawm Netflix cov ntsiab lus siv yog los ntawm qhov tsis muaj qhov ntsuas pom tseeb ntawm kev ua haujlwm nyiaj txiag ntawm streaming-thawj qhia thiab tsos.

Box office tallies rau kev tshaj tawm ua yeeb yam thiab TV tshaj tawm cov nyiaj tau los yog qhov ntsuas qhov tseeb. Nrog streaming-tsuas platforms, cov ntaub ntawv saib nws txawv ntawm kev pabcuam rau kev pabcuam thiab pleev xim rau daim duab tsis tiav rau cov kws tshuaj ntsuam sim txiav txim siab seb qhov yeeb yaj kiab lossis TV tau ua li cas.

Ib daim nqi nce siab ntawm $ 200 lab rau ib zaj yeeb yaj kiab zoo li "Tus Txiv Neej Grey" yog qhov nyuaj los piav qhia thaum tsis muaj kev nce nyiaj txiag thaum kawg ntawm kev tsim khoom, zoo li studios pom hauv lub thawv ntawv muag khoom. Cov neeg siv streaming them tus nqi them txhua hli lossis txhua xyoo kom nkag mus rau txhua cov ntsiab lus muaj. Netflix sib cav nws cov ntsiab lus khaws cov neeg siv ntawm lub platform thiab xa cov nqi rau cov neeg siv khoom.

Rau Netflix, kev thawb rau hauv cov yeeb yaj kiab loj nyiaj txiag yog ib txoj hauv kev los hlawv nws cov duab thiab kev thuam ntsiag to uas nws churns tawm cov ntsiab lus nruab nrab. Lub tuam txhab tau tshaj tawm nws daim ntawv tshuav nyiaj li cas, yog cov nyiaj tau los zoo thiab muaj lub qhov rais peb xyoos ua ntej ib feem tseem ceeb ntawm nws cov nuj nqis loj hlob, muab qee qhov chaw wiggle siv.

Nws tsis paub meej tias Netflix siv nyiaj npaum li cas rau ib zaj yeeb yaj kiab rau nws "Fear Street" trilogy, thiab muaj cov ntaub ntawv txwv nyob ib ncig ntawm nws qhov kev ua tau zoo ntawm lub platform. Tab sis Nielsen kev ntsuas kwv yees tias "Fear Street 1994" tau tsim 284 lab saib feeb hauv thawj lub lim tiam ntawm kev pabcuam thiab "Fear Street 1978" tau nce 229 lab feeb. Nws tsis paub meej tias zaj yeeb yaj kiab thib peb, "Fear Street 1666" ua li cas.

Dab tsi ntxiv, lub caij thib plaub ntawm "Txoj Cai Tsis Txaus Siab" tau dhau los ua qhov thib ob Netflix series hla 1 billion teev saib hauv thawj 28 hnub ntawm kev muaj. Tau kawg, kev sib piv Netflix cov yeeb yaj kiab rau nws cov yeeb yaj kiab hauv TV yog me ntsis zoo li piv cov txiv apples rau txiv kab ntxwv, tab sis nws yog cov ntaub ntawv zoo tshaj plaws uas cov kws tshuaj ntsuam tau nkag mus ntev npaum li lub tuam txhab tseem nyob ntsiag to txog cov ntsiab lus siv thiab ua tiav.

Ntau tus kws tshaj lij kev lom zem tau sim ua kom cov lej ntawm yuav ua li cas streaming teev txhais cov nyiaj tau los, khaws cia thiab, thaum kawg, lub zog ntawm Netflix kev lag luam. Tab sis ntau npaum li cas Netflix txiav txim siab yuav ua li cas rau lub teeb ntsuab thiab dab tsi yuav tsum tshem tawm tseem yog qhov tsis paub meej rau cov kws tshuaj ntsuam.

Raws li Netflix tus kheej cov ntaub ntawv, "Tus Txiv Neej Grey" tau sau ntau dua 88 lab teev hauv kev saib thoob ntiaj teb thaum nws qhib lub asthiv ntawm qhov kev pabcuam, 60 lab teev tsawg dua li "Daim Ntawv Ceeb Toom Liab" rub rau tib lub sijhawm thaum lub Kaum Ib Hlis. "Daim Ntawv Ceeb Toom Liab" nyob hauv qhov chaw saum toj kawg nkaus ntawm Netflix cov npe 10 saum toj kawg nkaus rau 12 hnub, thaum "Tus Txiv Neej Grey" tau nce siab tom qab yim hnub.

Txog hnub Friday, zaj yeeb yaj kiab tuav qhov chaw thib plaub ntawm cov npe tom qab "Purple Hearts," "Tower Heist" thiab "Age of Adaline."

Yog li, "Tus Txiv Neej Grey" puas tsim nyog nws $ 200 lab tus nqi? Nws zoo nkaus li tau tsoo qee qhov kev ntsuas tom qab-txheej txheem rau Netflix, uas tab tom mus tom ntej nrog kev tshwm sim thiab kev sib tw.

"Netflix, pom tseeb muaj cov ntaub ntawv thiab cov txheej txheem uas lawv ntseeg tias yog qhov tseeb, txhawm rau txiav txim siab qhov ua tiav ntawm Netflix thiab dab tsi tsis yog," said Dan Rayburn, tus kws tshaj lij xov xwm thiab tshaj tawm xov xwm. "Yog tias ['Tus Txiv Neej Grey'] tau foob pob los ntawm lawv lub ntsiab lus ntawm kev foob pob, txawm li cas los xij, peb tsis paub, lawv yuav tsis tau tshaj tawm txog kev nthuav dav ntxiv."

Raws li qhov yuav ua li cas Netflix ua nws cov ntsiab lus xaiv, Rayburn hais tias thaum cov ntaub ntawv tsis yog tam sim no muaj dav, uas tuaj yeem hloov pauv ib zaug streamer nkag mus rau hauv kev lag luam ad.

"Txawm hais tias lawv xav muab cov ntaub ntawv rau peb lossis tsis yog, peb yuav tau txais cov ntaub ntawv ntau ntxiv raws li lub xyoo dhau mus, vim hais tias sab tshaj tawm," nws hais. "Qhov ntawd yuav pab peb nkag siab cov ntsiab lus zoo dua."

Kev Tshaj Tawm: Comcast yog lub tuam txhab niam txiv ntawm NBCUniversal thiab CNBC. Universal yog tus xa khoom ntawm Halloween franchise thiab "Tawm Tawm."